5. Smartphones
1 in 2 Americans will
have a smartphone by
end of 2011
Mobile data consumption
on the rise
By 2020, mobile devices
will be the primary
connection to the Internet
9. What is TourOn?
Mobile web app
Provides guided tours
Works on a variety of
smartphones
Supplements or
replaces standard audio
tour equipment
10. Old vs New
• No maintenance
• Heavy maintenance • No equipment cost
• Cost of equipment • Multimedia content
• Limited content • Easy to update
DAVID’S STORY!!!! INSERTPiCTuRE OF DAVID POINTING UP
Imagine all the beautiful spots of your venue here….
People are consuming mobile data Mobile data usage is still on the rise, jumping by an average of 89 percent per user compared to last year. \\http://www.dailytech.com/Nielsen+Smartphone+Data+Usage+Continues+to+Skyrocket/article21945.htmDigitization has steadily brought down the cost of the software and tools of multimedia production. More powerful and available online access has made smartphones and other mobile devices ubiquitous and more useful.The intent behindTouron is to marry the story behind a point of interest to the hand-held online and multimedia communications revolution.
This is an app people will use. How do we know that? Recreation/Leisure and Navigation apps rank amongst the most popular apps that have been downloaded
In 2010, Apple had only 35% of market share amonstsmartphone users. In 2011, it’s expected that Android will surpass Apple.