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  1. 1. Joey Marburger, Mobile Design Director STATE of Mobile
  2. 2. Joey Marburger, Mobile Design Director  STATE OF MOBILE @josephjames 
  3. 3. The Tardis: Time Machine
  4. 4.  STATE OF MOBILE DOCTOR WHO 
  5. 5.   STATE OF MOBILE “All of time and space; everywhere and anywhere; every star that ever was. Where do you want to start?”
  6. 6.  STATE OF MOBILE 
  7. 7. ‐ Marshall McLuhan  STATE OF MOBILE The wheel is the extension of the foot. A book is an extension of the eye. Clothing is an extension of the skin.
  8. 8.  STATE OF MOBILE     
  9. 9.  STATE OF MOBILE MOBILETHE ULTIMATE EXTENSION
  10. 10.  STATE OF MOBILE DESIGN 
  11. 11.  STATE OF MOBILE: DESIGN Simplify Simplify Simplify
  12. 12.  STATE OF MOBILE: DESIGN Summly: Making a large amount of news approachable with fluid gesture controls.
  13. 13.  STATE OF MOBILE: DESIGN Foursquare: Progressive enhancements and consolidation streamline a complicated interface with users on the go.
  14. 14.  STATE OF MOBILE: DESIGN Rise: Utility apps make up a large chunk of the app market. Rise combines beautiful, simple design with a powerful alarm clock.
  15. 15.  STATE OF MOBILE USER  EXPERIENCE
  16. 16.  STATE OF MOBILE: EXPERIENCE of consumers think that most mobile sites are difficult to navigate. Source:  37% econsultancy
  17. 17.  STATE OF MOBILE: EXPERIENCE of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. Source:  46% Gomez
  18. 18.  STATE OF MOBILE: EXPERIENCE RESPONSIVE WEB DESIGN IS NOT A MOBILE STRATEGY
  19. 19.  STATE OF MOBILE: EXPERIENCE Prototyping
  20. 20.  STATE OF MOBILE: EXPERIENCE Keynotopia
  21. 21.  STATE OF MOBILE ADVERTISING 
  22. 22.  STATE OF MOBILE: ADVERTISING Mobile advertising revenue is expected to reach more than $11 billion up from over $9 billion last year. Source: $11B Gartner
  23. 23.  STATE OF MOBILE: ADVERTISING After seeing a mobile ad %% of usersof users 80% downloaded an app 67% visited the Web site of the advertiser 52% visit the store/retailer/business to get additional information 45% locate an advertiser on map Source: inmobi
  24. 24.  STATE OF MOBILE DATA 
  25. 25.  STATE OF MOBILE: DATA Mobile data traffic grew in 2012 Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017  70%
  26. 26.  STATE OF MOBILE: DATA Mobile data usage per month in 2012 Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017 885 petabytes
  27. 27.  STATE OF MOBILE: DATA Globally mobile ranks first in media consumption with 1.8 hours of the 7 hours spent consuming media —this is more than a quarter of time spent on mobile, outpacing TV (1.5 hours), PCs (1.6 hours) and any other channel. Source:  1st inmobi
  28. 28.  STATE OF MOBILE INFORMATION 
  29. 29.  STATE OF MOBILE: INFORMATION LISTEN 
  30. 30.  STATE OF MOBILE: INFORMATION The Washington Post for iPad v2.0: Today's Paper feature
  31. 31.  STATE OF MOBILE THANK YOU 
  32. 32. Joey Marburger, Mobile Design Director STATE of Mobile

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