Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marburger joey

ISOJ 2013

  • Login to see the comments

Marburger joey

  1. 1. Joey Marburger, Mobile Design Director STATE of Mobile
  2. 2. Joey Marburger, Mobile Design Director  STATE OF MOBILE @josephjames 
  3. 3. The Tardis: Time Machine
  4. 4.  STATE OF MOBILE DOCTOR WHO 
  5. 5.   STATE OF MOBILE “All of time and space; everywhere and anywhere; every star that ever was. Where do you want to start?”
  6. 6.  STATE OF MOBILE 
  7. 7. ‐ Marshall McLuhan  STATE OF MOBILE The wheel is the extension of the foot. A book is an extension of the eye. Clothing is an extension of the skin.
  8. 8.  STATE OF MOBILE     
  9. 9.  STATE OF MOBILE MOBILETHE ULTIMATE EXTENSION
  10. 10.  STATE OF MOBILE DESIGN 
  11. 11.  STATE OF MOBILE: DESIGN Simplify Simplify Simplify
  12. 12.  STATE OF MOBILE: DESIGN Summly: Making a large amount of news approachable with fluid gesture controls.
  13. 13.  STATE OF MOBILE: DESIGN Foursquare: Progressive enhancements and consolidation streamline a complicated interface with users on the go.
  14. 14.  STATE OF MOBILE: DESIGN Rise: Utility apps make up a large chunk of the app market. Rise combines beautiful, simple design with a powerful alarm clock.
  15. 15.  STATE OF MOBILE USER  EXPERIENCE
  16. 16.  STATE OF MOBILE: EXPERIENCE of consumers think that most mobile sites are difficult to navigate. Source:  37% econsultancy
  17. 17.  STATE OF MOBILE: EXPERIENCE of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. Source:  46% Gomez
  18. 18.  STATE OF MOBILE: EXPERIENCE RESPONSIVE WEB DESIGN IS NOT A MOBILE STRATEGY
  19. 19.  STATE OF MOBILE: EXPERIENCE Prototyping
  20. 20.  STATE OF MOBILE: EXPERIENCE Keynotopia
  21. 21.  STATE OF MOBILE ADVERTISING 
  22. 22.  STATE OF MOBILE: ADVERTISING Mobile advertising revenue is expected to reach more than $11 billion up from over $9 billion last year. Source: $11B Gartner
  23. 23.  STATE OF MOBILE: ADVERTISING After seeing a mobile ad %% of usersof users 80% downloaded an app 67% visited the Web site of the advertiser 52% visit the store/retailer/business to get additional information 45% locate an advertiser on map Source: inmobi
  24. 24.  STATE OF MOBILE DATA 
  25. 25.  STATE OF MOBILE: DATA Mobile data traffic grew in 2012 Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017  70%
  26. 26.  STATE OF MOBILE: DATA Mobile data usage per month in 2012 Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017 885 petabytes
  27. 27.  STATE OF MOBILE: DATA Globally mobile ranks first in media consumption with 1.8 hours of the 7 hours spent consuming media —this is more than a quarter of time spent on mobile, outpacing TV (1.5 hours), PCs (1.6 hours) and any other channel. Source:  1st inmobi
  28. 28.  STATE OF MOBILE INFORMATION 
  29. 29.  STATE OF MOBILE: INFORMATION LISTEN 
  30. 30.  STATE OF MOBILE: INFORMATION The Washington Post for iPad v2.0: Today's Paper feature
  31. 31.  STATE OF MOBILE THANK YOU 
  32. 32. Joey Marburger, Mobile Design Director STATE of Mobile

×