1.
Joey Marburger, Mobile Design Director
STATE
of Mobile

2.
Joey Marburger, Mobile Design Director
 STATE OF MOBILE
@josephjames 

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The Tardis: Time Machine

4.
 STATE OF MOBILE
DOCTOR WHO 

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
 STATE OF MOBILE
“All of time and space; everywhere and
anywhere; every star that ever was.
Where do you want to start?”

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 STATE OF MOBILE


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‐ Marshall McLuhan
 STATE OF MOBILE
The wheel is the extension of the foot.
A book is an extension of the eye.
Clothing is an extension of the skin.

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 STATE OF MOBILE
    

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 STATE OF MOBILE
MOBILETHE ULTIMATE EXTENSION

10.
 STATE OF MOBILE
DESIGN 

11.
 STATE OF MOBILE: DESIGN
Simplify
Simplify
Simplify

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 STATE OF MOBILE: DESIGN
Summly: Making a large amount of news approachable with fluid gesture controls.

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 STATE OF MOBILE: DESIGN
Foursquare: Progressive enhancements and consolidation streamline a complicated interface
with users on the go.

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 STATE OF MOBILE: DESIGN
Rise: Utility apps make up a large chunk of the app market. Rise combines beautiful, simple
design with a powerful alarm clock.

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 STATE OF MOBILE
USER 
EXPERIENCE

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 STATE OF MOBILE: EXPERIENCE
of consumers think that most mobile sites are difficult to
navigate.
Source:
 37%
econsultancy

17.
 STATE OF MOBILE: EXPERIENCE
of consumers are unlikely to return to a mobile site if it didn’t
work properly during their last visit.
Source:
 46%
Gomez

18.
 STATE OF MOBILE: EXPERIENCE
RESPONSIVE
WEB DESIGN
IS NOT A MOBILE STRATEGY

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 STATE OF MOBILE: EXPERIENCE
Prototyping

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 STATE OF MOBILE: EXPERIENCE
Keynotopia

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 STATE OF MOBILE
ADVERTISING 

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 STATE OF MOBILE: ADVERTISING
Mobile advertising revenue is expected to reach more than
$11 billion up from over $9 billion last year.
Source:
$11B
Gartner

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 STATE OF MOBILE: ADVERTISING
After seeing a mobile ad
%% of usersof users
80% downloaded an app
67% visited the Web site of the advertiser
52% visit the store/retailer/business to get additional
information
45% locate an advertiser on map
Source: inmobi

24.
 STATE OF MOBILE
DATA 

25.
 STATE OF MOBILE: DATA
Mobile data traffic grew in 2012
Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017
 70%

26.
 STATE OF MOBILE: DATA
Mobile data usage per month in 2012
Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017
885 petabytes

27.
 STATE OF MOBILE: DATA
Globally mobile ranks first in media consumption with 1.8 hours of the 7 hours spent consuming
media —this is more than a quarter of time spent on mobile, outpacing TV (1.5 hours), PCs (1.6
hours) and any other channel.
Source:
 1st
inmobi

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 STATE OF MOBILE
INFORMATION 

29.
 STATE OF MOBILE: INFORMATION
LISTEN 

30.
 STATE OF MOBILE: INFORMATION
The Washington Post for iPad v2.0: Today's Paper feature

31.
 STATE OF MOBILE
THANK YOU 

32.
Joey Marburger, Mobile Design Director
STATE
of Mobile