The document discusses how to fill a sales funnel by turning strangers into friends and customers. It explains the stages of the funnel from awareness to engagement to champions. It provides tips for lead generation through search engine optimization, email, social media, and conversion makeovers. Specific social media ideas are outlined like contests, photos/videos, interesting content, real-time information, and feedback. The document concludes with discussing choosing a social media channel to manage and generating big connection ideas.

1. http://upload.wikimedia.org
Filling the Funnel
Turning Strangers into Friends and Friends into Customers
Rob Swick
New Brunswick Moncton

2. The Selling Funnel
Awareness
Involvement
Confirmation
Engagement
Champion
Filling the Funnel

3. Lead Generation
How the funnel works
SEO
Email
Social Media
Conversion Makeovers
Filling the Funnel
Source: Mike Robinson

4. Filling the Funnel

5. Filling the Funnel

6. Some Social Media Ideas
1. Use contests to generate buzz
2. Photos and videos are very sharable
3. Social media content is search friendly
4. Interconnections mean news travels fast
5. Really interesting content spreads on its own
6. Real-time information gets response
7. Ask for feedback to create involvement
8. Give specials or prizes for sharing
Filling the Funnel

7. Workshop
1. Choose a channel (Facebook, Twitter, YouTube)
2. Decide who will manage
3. Justify your choices
4. Generate ideas for connecting
5. One BIG idea
Filling the Funnel

8. brianbranch.com
Next Up
Closing the Sale
Filling the Funnel