Webinar: Can Google+ Help Enterprise Brands?Sprinklr
Thanks to all who were a part of this #SocialAtScale webinar with leaders in enterprise social.
Google's Blake Landro and Jamie Herther offered exclusive insider advice on the opportunities to use Google+ at scale. Leading social practitioners from Groupon and Intel, Ray Popp and Hank Lea, shared reactions, discussing relevant use cases and offering feedback; the Google+ team then provided real-time answers and suggestions.
Watch the full webinar here: http://youtu.be/Vl5NnKsv_O8
Adding Mobile & Social Media to Your Marketing CampaignsRun2LIVE, Inc.
This is the presentation that I gave at the Brands and Agency Masterclass produced by Mobile Marketing Magazine.
I discuss the value of adding mobile marketing tools to your social media campaign, especially since mobile communications power social media .
Social Trends & Data - Jan Rezab at Engage Prague 2016 Jan Rezab
Jan talking about social media and showing how it impacts current media, brands, and general business ecosystem.
Jan dives also into social messaging bots.
See full video on Slideshare or YouTube: http://www.slideshare.net/jan.rezab/content-meets-data-social-media-trends-jan-rezab-at-engage2016-prague
Webinar: Can Google+ Help Enterprise Brands?Sprinklr
Thanks to all who were a part of this #SocialAtScale webinar with leaders in enterprise social.
Google's Blake Landro and Jamie Herther offered exclusive insider advice on the opportunities to use Google+ at scale. Leading social practitioners from Groupon and Intel, Ray Popp and Hank Lea, shared reactions, discussing relevant use cases and offering feedback; the Google+ team then provided real-time answers and suggestions.
Watch the full webinar here: http://youtu.be/Vl5NnKsv_O8
Adding Mobile & Social Media to Your Marketing CampaignsRun2LIVE, Inc.
This is the presentation that I gave at the Brands and Agency Masterclass produced by Mobile Marketing Magazine.
I discuss the value of adding mobile marketing tools to your social media campaign, especially since mobile communications power social media .
Social Trends & Data - Jan Rezab at Engage Prague 2016 Jan Rezab
Jan talking about social media and showing how it impacts current media, brands, and general business ecosystem.
Jan dives also into social messaging bots.
See full video on Slideshare or YouTube: http://www.slideshare.net/jan.rezab/content-meets-data-social-media-trends-jan-rezab-at-engage2016-prague
SES Chicago - Advanced Local Search & Social Media StrategiesLocation3 Media
Advanced Local Search and Social Media Strategies presentation from the 2012 Search Engine Strategies (SES) Chicago conference. The workshop was led by Location3 Media staff, Account Director Anne Baum and Social Media Planner Angie Pascale.
In the half-day workshop, the Location3 crew discussed how local search marketing, social media and mobile marketing are coming together, how to leverage these initiatives for national and local businesses, and what the future holds.
For more information on how these channels are converging, download our white paper: http://l3m.me/T0w3gX.
DMA Webinar: Convergence of Local, Social and MobileLocation3 Media
Over the past year, social, local and mobile digital strategies have begun converging to form an extremely powerful method for increasing findability, generating leads and driving in-store traffic on a localized level. For marketers, this means that you can no longer view social media, local search and mobile marketing in isolation.
This presentations was originally hosted by the Direct Marketing Association (DMA) in June 2012, and presented by Location3's Andrew Beckman, CEO, and Anne Baum, local solutions manager.
For any questions about this presentations, please visit:
http://www.location3.com
http://www.facebook.com/location3media
http://www.twitter.com/location3
http://gplus.to/Location3
Digital Marketing Services for Real Estate Companies. Find out how online marketing including social media marketing and mobile ads can make a significant impact towards brand building and achieving sales.
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
Webinar: Social Media Strategy at the National and Local Level Location3 Media
Many franchise brands continue to struggle to define their presence on social media and outline an effective strategy in a world that constantly changes. Getting the franchisee network to adopt a new system that produces quantifiable results often presents another hurdle in the process.
This webinar hosted by Google’s Wildfire Social Media Team and Location3 Media will help franchise systems address the following social media challenges at the national and local level:
- Balancing Corporate messaging with consumers’ desire for local voice, content and connection
- Trusting local managers and store owners to represent the brand
- Store-level resources, time, training and turnover
- Ability to create content and manage engagement at the local level
- Centralized reporting for all social channels across all stores
Insights and Reporting (i.e. What?, Why? So What?, Now What?)
- Consistently evolving marketing channel
- Perceived Costs
Content Management in Social Media | Social@Scale SummitAngie Pascale
Location3 Media's Social Media Director, Angie Pascale discusses how to manage content in social media campaigns. Key takeways include why content is so important to digital marketing campaigns, how to use social media data to learn about your target audience, how to maximize content across owned, earned and paid media and how to track success.
This presentation was delivered at Sprinklr's (http://www.sprinklr.com) Social@Scale summit on February 24, 2014 in Denver.
Learn more about Location3 Media's social media and other digital marketing services: http://www.location3.com/services.
Are you a nonprofit organization that needs help with online marketing? View this presentation to find out how to get more involved in PPC management, SEO, social media and analytics.
Learn how to leverage basic principles and best practices to raise awareness online, increase donations, generate more volunteer support and other goals specific to nonprofits. Additionally, discover how to obtain grant money from the search engines and apply it to successful paid search campaigns.
How to measure your social media program, presented by Chad ParizmanSocialMedia.org
In his Brands-Only Summit presentation, Scripps Networks Interactive's Chad Parizman teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
SES Chicago - Advanced Local Search & Social Media StrategiesSES Chicago - Ad...Angie Pascale
Advanced Local Search and Social Media Strategies presentation from the 2012 Search Engine Strategies (SES) Chicago conference. The workshop was led by Location3 Media staff, Account Director Anne Baum and Social Media Planner Angie Pascale (that's me!).
In the half-day workshop, we discussed how local search marketing, social media and mobile marketing are coming together, how to leverage these initiatives for national and local businesses, and what the future holds.
For more information on how these channels are converging, download our white paper: http://l3m.me/T0w3gX.
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
Digitalmybiz provides cost effective and brand building medium for digital marketing with guarantee of generating business online other wise Money Back...!!!!. Our strategies mainly includes search engine optimization(SEO), Social Media Marketing(SMM), Channel Maintenance, Corporate Blogging, Call Center Management and Online Media Buying. .
It's that time of the year when everyone talks about trends! So here are - Top 8 trends for social media marketing in 2021
Do read them all and let me know your thoughts.
P.S. - Point 7 is the secret sauce for amazing Facebook & Instagram ads.
#trends2021 #trends #trendforecasting #instagram #socialmediamarketing #marketing #facebook #marketing #contentmarketing #marketingstrategy #socialmedia #digitalmarketing #advertising #trendingnow #trending #trendanalysis #trendingtopic #trendspotting #trendingpost #trendforecast #trendreport
SES Chicago - Advanced Local Search & Social Media StrategiesLocation3 Media
Advanced Local Search and Social Media Strategies presentation from the 2012 Search Engine Strategies (SES) Chicago conference. The workshop was led by Location3 Media staff, Account Director Anne Baum and Social Media Planner Angie Pascale.
In the half-day workshop, the Location3 crew discussed how local search marketing, social media and mobile marketing are coming together, how to leverage these initiatives for national and local businesses, and what the future holds.
For more information on how these channels are converging, download our white paper: http://l3m.me/T0w3gX.
DMA Webinar: Convergence of Local, Social and MobileLocation3 Media
Over the past year, social, local and mobile digital strategies have begun converging to form an extremely powerful method for increasing findability, generating leads and driving in-store traffic on a localized level. For marketers, this means that you can no longer view social media, local search and mobile marketing in isolation.
This presentations was originally hosted by the Direct Marketing Association (DMA) in June 2012, and presented by Location3's Andrew Beckman, CEO, and Anne Baum, local solutions manager.
For any questions about this presentations, please visit:
http://www.location3.com
http://www.facebook.com/location3media
http://www.twitter.com/location3
http://gplus.to/Location3
Digital Marketing Services for Real Estate Companies. Find out how online marketing including social media marketing and mobile ads can make a significant impact towards brand building and achieving sales.
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
Webinar: Social Media Strategy at the National and Local Level Location3 Media
Many franchise brands continue to struggle to define their presence on social media and outline an effective strategy in a world that constantly changes. Getting the franchisee network to adopt a new system that produces quantifiable results often presents another hurdle in the process.
This webinar hosted by Google’s Wildfire Social Media Team and Location3 Media will help franchise systems address the following social media challenges at the national and local level:
- Balancing Corporate messaging with consumers’ desire for local voice, content and connection
- Trusting local managers and store owners to represent the brand
- Store-level resources, time, training and turnover
- Ability to create content and manage engagement at the local level
- Centralized reporting for all social channels across all stores
Insights and Reporting (i.e. What?, Why? So What?, Now What?)
- Consistently evolving marketing channel
- Perceived Costs
Content Management in Social Media | Social@Scale SummitAngie Pascale
Location3 Media's Social Media Director, Angie Pascale discusses how to manage content in social media campaigns. Key takeways include why content is so important to digital marketing campaigns, how to use social media data to learn about your target audience, how to maximize content across owned, earned and paid media and how to track success.
This presentation was delivered at Sprinklr's (http://www.sprinklr.com) Social@Scale summit on February 24, 2014 in Denver.
Learn more about Location3 Media's social media and other digital marketing services: http://www.location3.com/services.
Are you a nonprofit organization that needs help with online marketing? View this presentation to find out how to get more involved in PPC management, SEO, social media and analytics.
Learn how to leverage basic principles and best practices to raise awareness online, increase donations, generate more volunteer support and other goals specific to nonprofits. Additionally, discover how to obtain grant money from the search engines and apply it to successful paid search campaigns.
How to measure your social media program, presented by Chad ParizmanSocialMedia.org
In his Brands-Only Summit presentation, Scripps Networks Interactive's Chad Parizman teaches a class on how to measure your social media program.
He talks about identifying what to measure, which tools to use, how to interpret the data, and how to tie it all to your key metrics.
SES Chicago - Advanced Local Search & Social Media StrategiesSES Chicago - Ad...Angie Pascale
Advanced Local Search and Social Media Strategies presentation from the 2012 Search Engine Strategies (SES) Chicago conference. The workshop was led by Location3 Media staff, Account Director Anne Baum and Social Media Planner Angie Pascale (that's me!).
In the half-day workshop, we discussed how local search marketing, social media and mobile marketing are coming together, how to leverage these initiatives for national and local businesses, and what the future holds.
For more information on how these channels are converging, download our white paper: http://l3m.me/T0w3gX.
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
Digitalmybiz provides cost effective and brand building medium for digital marketing with guarantee of generating business online other wise Money Back...!!!!. Our strategies mainly includes search engine optimization(SEO), Social Media Marketing(SMM), Channel Maintenance, Corporate Blogging, Call Center Management and Online Media Buying. .
It's that time of the year when everyone talks about trends! So here are - Top 8 trends for social media marketing in 2021
Do read them all and let me know your thoughts.
P.S. - Point 7 is the secret sauce for amazing Facebook & Instagram ads.
#trends2021 #trends #trendforecasting #instagram #socialmediamarketing #marketing #facebook #marketing #contentmarketing #marketingstrategy #socialmedia #digitalmarketing #advertising #trendingnow #trending #trendanalysis #trendingtopic #trendspotting #trendingpost #trendforecast #trendreport
LinkedIn Guide to Personal & Business MarketingMohamed Yasser
Learn how to use Linkedin in personal & business marketing to get more career and business opportunity through the next:
Build a Great Linkedin Profile
Win Linkedin Search Ranking
Keep Your Privacy
Build a Company Page on linkedin for marketing
How to networking on Linkedin,
Marketing through Linkedin network
Build a Linkedin Groups
Build Online Visibility on Linkedin
Create a Call To Action to your customers on Linkedin
Lead Generation & marketing on Linkedin
build a Mail List through linkedin
Advanced marketing activities on Linkedin to turn your connections into customers
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
E-Commerce Chap 7: soCiaL, MoBiLe, and LoCaL MaRKeTinG (D3 A 2018)Shandy Aditya
Berdasarkan buku Loudon, K. C., & Travel, C. G. (2014). E-Commerce: Business, Technology, Society. New Jersey: Pearson Education.
kali ini kita akan membahas chapter 7: soCiaL, MoBiLe, and LoCaL MaRKeTinG (D3 A 2018)
Video Presentation Link:
https://youtu.be/dCZf7XolhqA
Ed Radonic of RadonicRodgers Strategy+ a Travel & Tourism Marketing firm, Presented a seminar on "SEO, Content Marketing & Social Media" at the 2013 OMCA Conference. Here's a copy for you if you are interested.
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.
In early 2012, Nike introduced its Make It Count social media campaign. The campaign kickoff began YouTubers Casey Neistat and Max Joseph launching a YouTube video, where they traveled 34,000 miles to visit 16 cities in 13 countries. They promoted the #makeitcount hashtag, which millions of consumers shared via Twitter and Instagram by uploading photos and sending tweets.
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
Digital marketing superhero week 1 ppt finaljanesarah981
Looking for some pdfs which can help you to gain more knowledge about the digital marketing world. Here you can find all just by going through this PDF or by visiting the digital marketing courses http://bit.ly/29DOy9o website.
Social media is driving attention from toddlers to olders, it is rapidly becoming the largest platform in promoting the company’s profile, brand, and their products. It is giving immense business to the largest sector and smaller sector companies. Orion Social media agency is taking their hard effort to build up and promote any ongoing companies and upcoming companies profile and their services. Orion Digital Marketing Agency located in multiple cities in Mumbai, New Delhi, NCR, Hyderabad.
Digital marketing involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly
An Introduction on how to use digital content in your organisation to promote engagement and some ways to mix up your content to appeal to a wider audience.
Wondering how to use Google Plus to market your products and services, find new potential consumers and grow your business? Google Plus is MORE than "just another social network" or "just another Facebook". Learn more about the benefits of using Google+ for SEO, brand authorship, Google search and Google business listings.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
3. FACEBOOK
• Facebook entered the mobile ad space eariler this year.
• “Next year, however, Facebook's U.S. mobile-ad revenue is
expected to jump to $387 million, according to eMarketer, or
about 8.8% of projected total U.S. mobile-ad sales for 2013. The
company's market share, which eMarketer expects to reach
9.5% by 2014” [2]
• “Nearly 60% of facebook users are mobile users, up from about
47% from a year ago. [1]
4. MOBILE USE
• Facebook is deeply integrated in IOS 6, and
Android Phones
• “Apple Iphones account for 53.3% of the
smartphone market, while Android phones
account for 41.9%” [5]
• Ipads are 50% of the tablet market [6]
5. TYPES OF FACEBOOK ADVERTISEMENTS
• Sponsored Stories [1]
• Page Post Ads [1]
• Mobile App Install Ads [1]
• Promoted Posts [1]
6. TWITTER TRENDS
• In 2013, Twitter will build its advertising
business, looking to draw bigger advertisers with
more ad options, closer targeting, and a better
measurement of ROI. [3]
• . By 2014, Twitter is projected to make $1 billion
in total sales. [3]
7. HOW‟S TWITTER GOING TO DO THIS?
1. Increasing targeting of ads will increase ad revenue
2. Partnership with Neilsen to create a “Nielsen Twitter TV
Rating” [4]
• “For example, Jersey Shore is one of the most social shows
on TV. A one-dimensional social „rating‟ will tell you that. But
if you‟re an advertiser does it mean Jersey Shore is the
best social environment for your brand? The answer is: it
depends on what the „brand affinity‟ data says and that
goes beyond a simple ranking.” [4]
9. PAID SEARCH TRENDS
• MOBILE & TABLETS
• the number of smartphones expected to exceed 1.82 billion
worldwide in 2013, and theglobal mobile market is already
representing 13 percent of internet traffic (versus only 1 percent
in 2009) [3]
• Tablets are frequently used on evenings and weekends,
specifically in conjunction with leisure activities, television
watching, or eBook reading. Because of this, tablet-based
search queries are different simply because of the query topics
themselves, and in 2013 tablets should be separated into their
own campaigns. [3]
10. PAID SEARCH TRENDS CONTINUED
• Social Networking: “Ad campaigns in 2013 will be focused on
getting to know the customer—how old they are, what
profession they‟re in, and what they do for fun. In other words,
expect 2013 to have plenty of demographic and social data
filters built into search engine targeting.” [3]
• This makes social networks like LinkedIn, Pinterest, and
Facebook all the more important (but don‟t forget offline
networks like sales reps and user conferences, either). [3]
12. SEO TRENDS 2013
• Google has been the juggernaut of the search engine market
and continues to force internet marketers to cater to it in order
to improve their SEO. [3] (Why?)
• look for Google + and the Google Authorship program to
become integral in their search rankings. The moral: if a brand
or blogger is not already on Google +, it‟s time to get there and
get ahead. [3]
13.
14. GOOGLE AUTHOR TAG
1. Add the above link to the <head> of the URLs you‟d like your face to
appear on.
2. On your Google+ profile, you need to make sure to have a link
pointing back to the site you want the author highlight to work on.
3. Make sure your +1′s are public on your Google+ profile or it won‟t
work. [7]
(If You Have A WordPress CMS you can download an SEO Plugin to Make this easier)
• <link rel="author"
href="https://plus.google.com/115369062315673853712/ />
[7]