Topline Report on 2012 Social Media & Advancement ResearchMichael Stoner
These are the topline findings from the third annual Survey of Social Media in Advancement, conducted by mStoner in partnership with the Council for Advancement and Support of Education (CASE) and Slover Linett Strategies. This document contains demographic data from respondents and tables and data.
This study, which focuses on how institutions manage social media activities related to advancement, was designed and conducted by Slover Linett. The 2012 survey was distributed to CASE members in the US and abroad. Most are college and university professionals working in advancement, development, marketing, alumni relations, and other areas. This year’s response was the largest to date, with 1,187 respondents.
We’re working with our partners there and at CASE on a white paper to be released in July. The white paper will provide a look at deeper some of these results, with a strong focus on how institutions are using social media in campaigns. Half the institutions that responded are using social media channels as an integral part of campaigns, with outcomes that range from boosting attendance at events to raising money. We’ll include about half-a-dozen case studies of campaigns in the white paper.
How Community Colleges Are Using Social Media: 2013 Case StudyLeigh-Anne Lawrence
Presents the results of a 2013 community college social media study. The purpose of this study was to explore how community colleges use social media to communicate and build relationships with students and the campus community. The survey sought information about current usage, initial implementation, policies and guidelines, and best practices for institutional social media use.
Learn more at www.leighannelawrence.com.
Open Educational Resources Impact in Community CollegesRobert Farrow
The results of an OER Research Hub survey of college educators based on collaborative work with Community College Consortium for OER (CCCOER). It shows that OER are perceived as having positive effects on teachers and learners.
Topline Report on 2012 Social Media & Advancement ResearchMichael Stoner
These are the topline findings from the third annual Survey of Social Media in Advancement, conducted by mStoner in partnership with the Council for Advancement and Support of Education (CASE) and Slover Linett Strategies. This document contains demographic data from respondents and tables and data.
This study, which focuses on how institutions manage social media activities related to advancement, was designed and conducted by Slover Linett. The 2012 survey was distributed to CASE members in the US and abroad. Most are college and university professionals working in advancement, development, marketing, alumni relations, and other areas. This year’s response was the largest to date, with 1,187 respondents.
We’re working with our partners there and at CASE on a white paper to be released in July. The white paper will provide a look at deeper some of these results, with a strong focus on how institutions are using social media in campaigns. Half the institutions that responded are using social media channels as an integral part of campaigns, with outcomes that range from boosting attendance at events to raising money. We’ll include about half-a-dozen case studies of campaigns in the white paper.
How Community Colleges Are Using Social Media: 2013 Case StudyLeigh-Anne Lawrence
Presents the results of a 2013 community college social media study. The purpose of this study was to explore how community colleges use social media to communicate and build relationships with students and the campus community. The survey sought information about current usage, initial implementation, policies and guidelines, and best practices for institutional social media use.
Learn more at www.leighannelawrence.com.
Open Educational Resources Impact in Community CollegesRobert Farrow
The results of an OER Research Hub survey of college educators based on collaborative work with Community College Consortium for OER (CCCOER). It shows that OER are perceived as having positive effects on teachers and learners.
UOW Faculty Of Arts Student Engagement & Communication Review (Spring 2...Dane Cutler
Seven Marketeers was established to execute part of the course deliverables of an undergraduate class in Digital Communications at the University of Wollongong in Spring 2010.
Seven Marketeers’ mission was to engage in detailed research to provide relevant, insightful and useful recommendations to two real world clients. The goal was to undertake an analysis of current and future online behavioural trends and provide actionable insights into how these trends can best be utilised to inform improved online user interface design and communications, with user satisfaction as the key objective. Seven Marketeers aimed to deliver a set of fully grounded and researched recommendations to its clients, so as to enable them to effectively meet the needs of a user-base that is continually modifying its expectations of information consumption as technology evolves.
The Candidate: Getting User Feedback on a New Platform for Civic EngagementErica Swallow
This report is a final project for the Harvard Business School course, Launching Technology Ventures (LTV), taught by Professor Jeffrey Bussgang. This project presented an opportunity for teammate Scott Jacobsen, a cross-registrant from the Harvard Kennedy School of Government, to collaborate with MIT Sloan School of Management cross-registrant Erica Swallow to research customer interest in his startup idea: A platform for political candidates to promote and raise funds for their campaigns while engaging voters with fresh and educational content about their campaign priorities and goals.
Scott’s background in politics -- as a campaign staffer for competitive U.S. Senate races and a veteran of a national advocacy group in Washington, D.C. -- set him up with a network and mindset to tackle the abyss of civic engagement, specifically at the Congressional level, which Americans seem to have particularly dismal opinions of: Congress currently stands at a 15% approval rating and the 2014 midterm election registered the lowest voter turnout in over 70 years.
With the lessons of LTV, Scott’s political savvy, and Erica’s experience in community management, startup marketing, and product design, the team set out on a mission to understand the platform’s potential user base and validate/invalidate current assumptions about that demographic’s top concerns and needs in regards to political engagement platforms.
The report details the team's analysis, process, and key findings.
Succeeding with Social Media (CASE SMC 12)Michael Stoner
This is the handout of a presentation that Bill Hayward (Slover Linett Strategies) and Michael Stoner did at the CASE Social Media and Community Conference in Chicago, IL, in April 2012. We report on findings from the 2012 CASE/mStoner/Slover Linett Survey of Social Media in Advancement.
Succeeding with Social Media in Advancing EducationMichael Stoner
This white paper provides highlights of research into how schools, colleges, and universities use social media in institutional advancement--raising money, building affinity, and marketing the institution. It's based on research conducted in spring, 2009, by CASE, mStoner, and Slover-Linett Strategies, the first-ever study of these activities. It includes an appendix on how colleges and universities use social media in admission and enrollment and four case studies of social media in action.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
Grow Your Business with Professional Learning CommunitiesAnnie Teich
Use content marketing to grow your business by building relationships with your customers and prospects. The difference between content marketing and social media marketing and how to integrate them. Sponsoring a professional community for educators helps you create thought leadership, engage with decision makers, and build relationships with your audience.
UOW Faculty Of Arts Student Engagement & Communication Review (Spring 2...Dane Cutler
Seven Marketeers was established to execute part of the course deliverables of an undergraduate class in Digital Communications at the University of Wollongong in Spring 2010.
Seven Marketeers’ mission was to engage in detailed research to provide relevant, insightful and useful recommendations to two real world clients. The goal was to undertake an analysis of current and future online behavioural trends and provide actionable insights into how these trends can best be utilised to inform improved online user interface design and communications, with user satisfaction as the key objective. Seven Marketeers aimed to deliver a set of fully grounded and researched recommendations to its clients, so as to enable them to effectively meet the needs of a user-base that is continually modifying its expectations of information consumption as technology evolves.
The Candidate: Getting User Feedback on a New Platform for Civic EngagementErica Swallow
This report is a final project for the Harvard Business School course, Launching Technology Ventures (LTV), taught by Professor Jeffrey Bussgang. This project presented an opportunity for teammate Scott Jacobsen, a cross-registrant from the Harvard Kennedy School of Government, to collaborate with MIT Sloan School of Management cross-registrant Erica Swallow to research customer interest in his startup idea: A platform for political candidates to promote and raise funds for their campaigns while engaging voters with fresh and educational content about their campaign priorities and goals.
Scott’s background in politics -- as a campaign staffer for competitive U.S. Senate races and a veteran of a national advocacy group in Washington, D.C. -- set him up with a network and mindset to tackle the abyss of civic engagement, specifically at the Congressional level, which Americans seem to have particularly dismal opinions of: Congress currently stands at a 15% approval rating and the 2014 midterm election registered the lowest voter turnout in over 70 years.
With the lessons of LTV, Scott’s political savvy, and Erica’s experience in community management, startup marketing, and product design, the team set out on a mission to understand the platform’s potential user base and validate/invalidate current assumptions about that demographic’s top concerns and needs in regards to political engagement platforms.
The report details the team's analysis, process, and key findings.
Succeeding with Social Media (CASE SMC 12)Michael Stoner
This is the handout of a presentation that Bill Hayward (Slover Linett Strategies) and Michael Stoner did at the CASE Social Media and Community Conference in Chicago, IL, in April 2012. We report on findings from the 2012 CASE/mStoner/Slover Linett Survey of Social Media in Advancement.
Succeeding with Social Media in Advancing EducationMichael Stoner
This white paper provides highlights of research into how schools, colleges, and universities use social media in institutional advancement--raising money, building affinity, and marketing the institution. It's based on research conducted in spring, 2009, by CASE, mStoner, and Slover-Linett Strategies, the first-ever study of these activities. It includes an appendix on how colleges and universities use social media in admission and enrollment and four case studies of social media in action.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
Grow Your Business with Professional Learning CommunitiesAnnie Teich
Use content marketing to grow your business by building relationships with your customers and prospects. The difference between content marketing and social media marketing and how to integrate them. Sponsoring a professional community for educators helps you create thought leadership, engage with decision makers, and build relationships with your audience.
In a recent survey conducted by StoriedU, college-bound high school students shared their feelings about their college admissions journey. They told us how much they use social media during their research process, on which platforms they want universities to engage with them, and what they think about the on-campus admissions presentation.
In this webinar, you’ll learn:
- What students really think about the admissions process
- How to stand out during the on-campus visit
- How to create content for students in the admissions funnel
India’s 1st Education marketing company offering digital marketing services to increase students leads for institutions. We help colleges and universities to achieve enrolment goals. Our expert team also provided training in SEO, Social Media, Digital Marketing, Online marketing, Web marketing, PPC, Mobile Marketing, Affiliate Marketing, Email Marketing and Many others verticals. Email us at info@mindstairs.com to know more details about our services and current available courses.
India’s 1st Education marketing company offering digital marketing services to increase students leads for institutions. We help colleges and universities to achieve enrolment goals. Our expert team also provided training in SEO, Social Media, Digital Marketing, Online marketing, Web marketing, PPC, Mobile Marketing, Affiliate Marketing, Email Marketing and Many others verticals. Email us at info@mindstairs.com to know more details about our services and current available courses.
#SPAN12- Navigating Technology & Social Media in SeminaryJennielle Strother
The presentation, "Navigating the World of Technology and Social Media in Seminary" highlights the work that Seminary of the Southwest in Austin, TX has accomplished by building a simple social media strategic plan.
Presentation given by Jennielle Strother and Nancy Springer-Baldwin on April 19, 2012 at the Association of Theological Schools - SPAN conference.
Optimizing Mobile for Your Future Students: Findings from the 2016 Social Adm...Gil Rogers
These are the slides from my presentation with Brian Niles from TargetX about the recent release of the 2016 Social Admissions Report. The full whitepaper is available at http://edu.chegg.com/downloads
Campus Party 2011 Consumer Social Media SurveyJeffreyGroup
How do consumers view companies and brands that take an active role in communicating with their customers through social media? This survey reveals how consumers expect the brands they patronize to relate to them online, and the findings show that trust and perceptions of reliability increase when brands engage in real dialogue online. Consumers will listen, but they want to be heard as well. When the balance of brand communications favors two-way communication, the brand and its relationships benefit.
This paper explores university approaches to teaching social media and the expertise of social media professionals.
Colleges and universities teach social media in business or communication-focused departments if it all. Social
media professionals were surveyed to assess their skill set and how they obtained it. Respondent’s self-reported
skills predominantly comprise marketing and brand management vs. analysis. Identification of this skill gap
provides business schools opportunities to adjust their curriculum by teaching social media strategy coupled with
analytics to better prepare graduates.
For most candidates, making a career decision is serious business and candidates want to “try before they buy.” Recruiting through social media is a great way to keep candidates engaged in your pipeline and let them experience your culture before they commit. In this webinar, Jason Kipps, Universum Canada's Managing Director, will explore how leading companies in your industry are winning talent and reducing recruiting costs through social media.
The Student Room The Secrets to Successfully Converting Students Report 2015The Student Room Group
Universities are allocating more time and money to marketing open days, engaging
with students on social media, improving their prospectuses and developing their
websites in order to attract applications from students. Those applications are now in,
students have made their five choices, and are now tying down which of these will be
their firm and insurance options. But what are the factors that influence this decision?
How should marketers focus their efforts at this crucial time to swing the decision in
their favour?
Strategic Trends In Alumni Engagement Case Summit09Susan Anderson
Alumni are a powerful influence on our institutions. Are we engaging them strategically? This session will address new directions in alumni engagement and shifts away from traditional membership models. The session will examine a nationally-normed alumni attitude survey: What do alumni want most from their relationship with your institution? Are you listening to them, and do they know it? You can’t engage them if you don’t know what they are thinking. Review new technologies to engage alumni and how to use them to effectively engage your alumni. Are you sending the right things? Too many emails? Learn more about the most effective tools for communicating with alumni of any age group. Even your grandmother Twitters!
Pay to Play-SocialMedia & Advancement 2016Michael Stoner
This white paper explores new challenges for higher ed advancement's use of social media for outreach, engagement, and fundraising. We explored how institutions are using tools for boosting, promoting and advertising their social initiatives as organic reach of posts, tweets, and images has declined. Download at: http://mstnr.me/2g22TNr
Refining, Prioritizing, Expanding: Social Media in Advancement 2015Michael Stoner
This white paper explores how higher ed advancement offices around the world are using social media in alumni engagement, outreach, and fundraising. We learned that while institutions are using social media successfully, they have a difficult time assessing how successful they really are. However, that hasn't stopped progressive institutions from using social media in fundraising campaigns, for crowdfunding initiatives and for successful giving days. Download at: http://bit.ly/CASESocial15
This is the presentation that Gil Rogers and I presented at ACT's Enrollment Planner's Conference (#ACTEPC) in Chicago on 16 July 2015. We explore 8 myths regarding what admission professionals really understand about the media use and college search behavior of college-going teens. Data in this presentation is based on research conducted by Chegg and mStoner. We'll be publishing a white paper about it later in the year.
Social Media Enters the Mainstream: Report on the Use of Social Media in Adva...Michael Stoner
This report focuses on data from the fifth year of surveying professionals in institutional advancement at colleges and universities around the world on how they use social media in fundraising, alumni engagement, marketing, PR, and other external relations activities.
The findings indicate that social media has become a mainstream channel for engagement in eduction. If you want a single data point that indicates how entrenched social media has become in advancement, consider that 46 percent of presidents, chancellors, and other institution heads use social media in their official roles.
Download the report: http://offers.mstoner.com/social-media-enters-the-mainstream-download-free-white-paper
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
Social Media Comes of Age: Universities Get Results From Social-Powered Campa...Michael Stoner
This is an article I wrote for SCUP’s Planning for Higher Education Journal (July–September 2013) that shares some insights about how universities have used social media in different campaigns. It contains three case studies: William & Mary’s Ampersandbox; Florida State’s Great Give; and Missouri University of Science and Technology’s use of social media in crisis communications. Examples are taken from case studies in our book, Social Works.
#SocialMedia, Advancement, and Fundraising in Education 2013Michael Stoner
This white paper reports on findings from the fourth survey of social media in advancement, conducted in January and February, 2013, by Huron Education and mStoner in partnership with The Council for Advancement and Support of Education. [Results do not represent perspectives on the use of social media in learning and teaching or student recruitment and admissions.] Published October 2013.
This case study includes 6 new case studies of how schools, colleges, and universities use social media to raise money.
What I Learned About #SocialMedia Editing Social WorksMichael Stoner
This is a handout for the presentation I did at PRSA's summit for the Counselors to Higher Ed section on 18 April 2013 in Washington, DC. I shared reflections about what I learned about social media in researching and editing the case studies for our book, Social Works.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
This report looks at data from CASE/mStoner/Slover Linett survey of social media in advancement. This data provides a compelling view of what has changed — and what has remained the same since 2010 in the way institutions use social media for advancement. One big change is that some 50% of institutions surveyed use social channels as part of a multi-channel campaign. Contains six case studies of how seven colleges and universities used social media in campaigns.
There are many reasons why college and university presidents find the use of social media invaluable--and why they're concerned about it. Presented at CASE Europe, 29 August 2012.
This is a reprint of a chapter I wrote for Public Relations and the Presidency: Strategies and Tactics for Effective Communications, ed. by John Ross & Carol Halstead (CASE, 2001). I wrote this in late 2000; interesting to read the conclusions and recommendations a decade later.
Findings & Reflections: CASE/mStoner/Slover Linett Social Media Survey 2011 Michael Stoner
This presentation presents data from an international survey in spring, 2011, of how schools, colleges and universities use social media in their advancement activities (alumni relations, external relations, marketing, fundraising). We reflect on what some of what we learn means as far as staffing and managing social media. We also explore characteristics of institutions that are successful with social media.
Findings from 2011 CASE/mStoner/Slover Linett Survey of Social Media & Advanc...Michael Stoner
These slides are from a presentation that Cheryl Slover-Linett and I did at the CASE Social Media & Community Conference. It's a report on key findings from the 2011 CASE/mStoner/Slover Linett Survey of Social Media & Advancement, along with some implications and recommendations.
Slides for presentation I did on 6 April at Congreso CASE Latinoamérica 2011. Explores six significant themes that marketers, social media people, and other leaders in higher education need to focus on this year. I discuss how all communications & marketing channels are connected, how everyone needs to
Susan Evans, director of creative services at William & Mary, and Michael Stoner, president of mStoner, gave this presentation at the edUi conference in Charlottesville, CA, in November. It contains a case study of how the College of William & Mary conducted a search for a new mascot using primarily social media and offers insights into how to use multiple channels--online and offline, print and web, social and conventional--to conduct a successful campaign.
This presentation was given by Michael Stoner, president of mStoner, and Heather Sullivan, director of communications at Northfield Mount Hermon School in Gill, MA, at the CASE V conference in Chicago, IL, on 12 December 2010. The presentation focuses on campaigns that blend social media with other channels. It includes case studies of Northfield Mount Hermon School and Oregon State University's Powered By Orange campaigns.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
Topline Data: CASE/mStoner/Slover Linett 2011 social media survey
1. Best Practices in Social Media
Summary of Findings from the Second Comprehensive Study of Social Media Use by
Schools, Colleges and Universities
April 13, 2011
In collaboration with the Council for Advancement and Support of Education (CASE)
2. CASE Social Media Survey • Summary Topline Findings • April 13, 2011
Overview of findings
Background
Slover Linett Strategies Inc. and mStoner partnered with CASE for the second year in a row in order to
research educational institutions about their social media activities. Last year’s inaugural study was,
from what we could tell, one of the first studies conducted of the institutions themselves about how
they use social media.
Our overarching goal of this research is to create knowledge and resources to assist education
professionals as they assess and implement social media strategies for communication and engagement.
Some of the questions we hoped it would answer include:
How do professionals in education incorporate social media into their marketing and
communication strategies, initiatives, and campaigns?
What are their goals for social media?
Which social media sites and tools are in use in the education sector and which are most successful?
What are current best practices?
How do they staff their social media efforts?
How are schools measuring the ROI or impact of social media initiatives?
What contributes to the successful use of social media?
What are the barriers to the effective use of social media?
What does the near future look like for social media in education?
We conducted an online survey among a random sample of approximately 18,000 CASE members,
including contacts in admissions and enrollment departments – in the US and abroad. We received
nearly 951 (on par with last year’s response) across all types of institutions – a testament to the interest
in this topic.
We are just beginning to mine the data from this second round of research and will be releasing a full
white paper later in the year. If you’re interested in receiving this white paper, please email
mstoner@mstoner.com.
For any questions about the study please contact:
Cheryl Slover-Linett
President
Slover Linett Strategies Inc.
773-348-9204
cheryl@sloverlinett.com
Thanks for your interest.
2.
3. CASE Social Media Survey • Summary Topline Findings • April 13, 2011
Initial findings
Note that questions 1–7 are for profiling purposes to ensure the representativeness of the respondent
base.
1. Are you affiliated with an institution in:
North America 88%
Europe 8%
Asia Pacific 3%
Other 2%
2. [INTERNATIONAL ONLY] What type of institution do you work at?
Higher education/university 76%
Elementary/primary/secondary/high school 11%
Special focus institution (e.g. stand-alone business school, medical school, etc.) 7%
Further education/community college 2%
Other, please specify 4%
3. [NORTH AMERICA ONLY] What type of institution do you work at?
Doctoral/research university 31%
Baccalaureate (four year) college 25%
Master’s college or university 18%
Independent elementary/secondary school 14%
Associate’s (two year) college 6%
Special focus institution (e.g., stand-alone law school, medical school) 3%
Independent alumni association 1%
Institutionally related foundation 1%
System office 0%
Tribal college 0%
Other, please specify 2%
4. What is the name of your institution? [open-ended responses]
5. How many students does your institution have? Please include ALL students, both full- and part-
time.
Less than 1,000 18%
1,000 – 4,999 29%
5,000 – 19,999 31%
20,000 or more 23%
3.
4. CASE Social Media Survey • Summary Topline Findings • April 13, 2011
6. Which best describes the level of your current position?
Executive director, director or manager 40%
Associate, assistant or deputy director/manager 27%
Specialist, coordinator, or administrative assistant 22%
Associate or assistant vice president 3%
Vice president, vice chancellor assistant head of school 3%
Dean, associate dean or assistant dean 2%
Other, please specify 4%
7. Which of the following describe your unit, that is, your immediate department or division? (Please
select all that apply).
Communications 44%
Alumni Relations 40%
Development (including Annual Fund) 36%
Marketing 30%
Advancement Services 19%
Enrollment management or Admissions 8%
Other, please specify 7%
8. Which one of the following best applies to your unit, that is, your immediate department or division?
(Please select one).
We have no current involvement with the use of social media 4%
Another unit manages all of our social media activities, without any input from us 3%
Another unit manages all of our social media activities, with input from us 12%
We handle our own social media activities, with some input from others 59%
We handle our own social media activities, without any input from other units 22%
4.
5. CASE Social Media Survey • Summary Topline Findings • April 13, 2011
9. Which types of social media do you (your unit) use for each of the specific audiences below? (Please
select each that applies).
Percent using this type of social media for any audience:
Facebook (create/manage communities within Facebook) 96%
Twitter 75%
LinkedIn (create/manage communities within LinkedIn) 65%
YouTube 65%
Blogs 43%
An institutional website that is an aggregator of social
41%
network sites
Flickr 40%
Social communities provided by vendors through
proprietary software (such as Harris Connect, iModules, 36%
etc.)
A community created in-house by your unit using a tool
12%
such as Ning (create/manage communities)
Percent communicating with this audience at all (using any
type of social media):
Alumni 92%
Friends and Supporters 77%
Current Students 66%
Current Faculty and Staff 62%
Donors 61%
Prospective Students 56%
Parents of Current Students 47%
Media 43%
Parents of Prospective Students 41%
Employers 37%
High School Guidance Counselors 26%
Government Organizations 21%
5.
6. CASE Social Media Survey • Summary Topline Findings • April 13, 2011
10. To what extent is each of the following goals for social media a goal for your unit?
Not at Not Some- Quite a Exten-
Goals of social media
all much what bit sively Mean
Engage alumni 2% 3% 11% 30% 54% 4.3
Create, sustain, and improve brand image 3% 4% 18% 40% 35% 4.0
Engage current students 9% 13% 26% 30% 23% 3.5
Increase awareness/advocacy/rankings 7% 11% 28% 32% 22% 3.5
Build internal community 9% 14% 31% 30% 17% 3.3
Engage admitted students 18% 15% 22% 24% 21% 3.2
Engage current faculty and staff 10% 18% 35% 23% 13% 3.1
Engage prospective students 23% 15% 17% 20% 26% 3.1
Engage the local community 14% 18% 32% 24% 12% 3.0
Recruit students 25% 17% 17% 19% 23% 3.0
Engage parents of current students 22% 20% 27% 21% 10% 2.8
Engage the media 22% 26% 26% 18% 9% 2.7
Conduct research on audiences (alumni,
17% 28% 33% 16% 7% 2.7
students, etc.)
Raise private funds 23% 26% 27% 14% 10% 2.6
Crisis and issues management 31% 27% 24% 12% 6% 2.4
Recruit faculty and staff 47% 30% 15% 6% 2% 1.9
11. What other goals does your unit have for its social media activities? [open-ended responses]
12. How would you rate the overall success of your unit's use of social media, in terms of achieving its
goals?
Not at all successful 3%
Not very successful 10%
Somewhat successful 62%
Very successful 22%
A model for successful use of social media 3%
6.
7. CASE Social Media Survey • Summary Topline Findings • April 13, 2011
13. Which of the following do you use the most in meeting your unit's goals? Please select the three you
use the most (Select no more than three).
Facebook 91%
Twitter 43%
LinkedIn 29%
YouTube 26%
An institutional web site that is an aggregator of social 18%
networking sites
Blogs 16%
Social communities provided by vendors through proprietary 16%
software (such as Harris Connect, iModules, etc.)
Flickr 7%
A tool like Ning to build social network sites in-house 2%
Other (Please specify) 5%
14. Which of the following do you consider the most successful in meeting your unit's goals? Please
select the three you consider most successful (Select no more than three).
Facebook 87%
Twitter 27%
LinkedIn 24%
YouTube 21%
An institutional web site that is an aggregator of social 14%
networking sites
Blogs 13%
Social communities provided by vendors through proprietary 13%
software (such as Harris Connect, iModules, etc.)
Flickr 6%
A tool like Ning to build social network sites in-house 2%
Other (Please specify) 4%
[In questions 15 through 21, select the circle closest to your unit’s situation and then identify how you
personally would like this to change in the coming year.]
15. Is the use of social media developing spontaneously or is it the result of planning in your unit?
How would you like to see this change
Spontaneous Planned
in the coming year?
More Good More
spontaneous where it is planned
7% 12% 22% 23% 19% 17%
12% 23% 65%
7.
8. CASE Social Media Survey • Summary Topline Findings • April 13, 2011
16. Is the use of social media by your unit under your unit's complete control or is there a coordinating
committee or group for the institution as a whole?
How would you like to see this change
Local Coordinated
in the coming year?
More Good More
local where it is coordinated
39% 22% 11% 11% 7% 9%
7% 57% 36%
17. Is the use of social media at your institution centralized in one institutional unit or is it dispersed
throughout the institution as a whole?
How would you like to see this change
Centralized Dispersed
in the coming year?
More Good More
centralized where it is dispersed
15% 13% 12% 10% 17% 33%
35% 54% 12%
18. Does your unit control the support staff that maintains its social media or is that resource controlled
by another unit?
How would you like to see this
Under unit control Controlled by another unit
change in the coming year?
More
More unit Good control by
control where it is another
60% 13% 9% 5% 5% 9%
unit
18% 78% 4%
19. Does your unit completely control the content of your unit’s social media sites or does it have to be
approved by another unit, a committee, or an individual outside your unit?
How would you like to see this
Under unit control Must be approved
change in the coming year?
More
More unit Good
outside
control where it is
66% 15% 7% 4% 3% 4% approval
13% 84% 2%
8.
9. CASE Social Media Survey • Summary Topline Findings • April 13, 2011
20. Does your unit have an umbrella social media strategy for all audiences or individual strategies by
target audience?
How would you like to see this
Umbrella strategy Individual by target
change in the coming year?
More More
Good
umbrella individual
where it is
20% 18% 23% 10% 12% 17% strategy strategies
29% 30% 41%
21. Does your unit develop social media exclusively in-house or do you use freelancers, consultants, or
vendors to help?
How would you like to see this
In-house resources Outside resources
change in the coming year?
More More
using in- Good using
house where it is outside
79% 11% 6% 2% 1% 1%
resources resources
13% 67% 20%
9.
10. CASE Social Media Survey • Summary Topline Findings • April 13, 2011
22. To what extent does your unit use each of the following outcome measures to evaluate your social
media initiatives?
Not at Not Some- Quite a Exten- Mean
Outcome Measures
all much what bit sively
Number of active “friends,” “likes,” members,
participants, people who post, or number of 5% 6% 21% 42% 27% 3.7
comments
Volume of participation (unique person
10% 11% 29% 34% 17% 3.4
counts)
Number of “click-throughs” to your website 14% 11% 26% 34% 15% 3.2
Event participation 16% 17% 32% 27% 8% 3.0
Anecdotal success (or horror) stories 16% 18% 40% 23% 4% 2.9
Volume or proportion of complaints and
24% 27% 35% 12% 3% 2.4
negative comments
Penetration measure of use among target
34% 24% 23% 16% 4% 2.4
audience
Donations 43% 24% 20% 10% 3% 2.3
Analysis of content of/number of mentions in
44% 23% 19% 13% 2% 2.2
blogs
Surveys of target audiences 34% 26% 25% 13% 2% 2.1
Number of applications for admission 54% 17% 16% 10% 4% 1.9
23a. What is the mix of qualitative measures, such as anecdotal evidence and focus groups, and
quantitative measures, such as counts of usage and surveys, used in your evaluation of the success of
your social media efforts? (Skip question if you do not currently evaluate social media efforts)
How would you like to see this change
Qualitative Quantitative
in the coming year?
More Good More
qualitative where it is quantitative
7% 16% 38% 16% 18% 5%
24% 29% 47%
23b. To what degree does your unit conduct evaluations of your social media in-house vs. hire free-
lancers, consultants, or vendors? (Please skip question if you do not currently evaluate social media
efforts.)
How would you like to see this
In-house resources Outside resources
change in the coming year?
More using Good More using
in-house where outside
75% 13% 9% 2% 1% 1% resources it is resources
17% 55% 29%
10.
11. CASE Social Media Survey • Summary Topline Findings • April 13, 2011
24. For each of the following statements about the use of social media, please indicate the degree to
which you agree or disagree:
Some- Some-
Strongly what what Strongly Top 2
disagree Disagree disagree agree Agree agree Box
Social media have great potential for
0% 1% 4% 22% 39% 34% 73%
achieving important goals in my unit
A champion is essential to the successful
implementation of social media in our 1% 6% 7% 23% 35% 28% 63%
institution
My unit benefits from institutional
support and buy in for social media 4% 10% 11% 30% 32% 13% 45%
deployment
It is difficult to measure “return on
2% 12% 18% 36% 25% 7% 32%
investment” from the use of social media
Expertise to help our social media efforts
4% 17% 20% 31% 22% 6% 28%
is readily available
In the education sector, no one has
figured out yet how to use social media 14% 33% 25% 18% 7% 3% 10%
effectively
The main reason we’re engaged in social
media development is because our 15% 33% 19% 23% 8% 2% 10%
competitors do it
It’s too soon to say whether social media
33% 35% 17% 9% 4% 1% 5%
will be useful at all in our line of work
25. To what degree does each of these motivate the implementation of social media at your institution?
Some- Exten-
Potential Motivators Not at all Not much what Quite a bit sively Mean
Need to sustain and protect our brand 3% 7% 30% 40% 20% 3.7
Demand from alumni or other constituents 6% 15% 31% 35% 13% 3.4
Use of social media by peer institutions 4% 13% 43% 32% 9% 3.3
Strong support from an institutional
8% 24% 27% 31% 11% 3.1
champion
Success stories at conferences and
7% 20% 40% 29% 4% 3.0
conventions
Potential financial advantages 10% 25% 32% 24% 8% 3.0
Media coverage of social media success 10% 25% 37% 23% 5% 2.9
11.
12. CASE Social Media Survey • Summary Topline Findings • April 13, 2011
25. To what degree does each of these motivate the implementation of social media at your institution?
Some- Exten-
Potential Motivators Not at all Not much what Quite a bit sively Mean
stories by businesses, nonprofits, or other
organizations
Request from leadership (Trustees,
16% 31% 27% 20% 7% 2.7
President, Dean, etc.)
Institution rank in U.S. News and other
32% 35% 19% 11% 3% 2.2
rankings
26. To what degree is each issue below a barrier to the successful use of social media in your unit?
Some- Exten-
Potential Barriers Not at all Not much what Quite a bit sively Mean
Staffing for day-to-day content management 9% 14% 28% 28% 22% 3.4
Staffing for site development 9% 16% 31% 28% 16% 3.3
Lack of relevant human resources in my unit 16% 20% 28% 21% 15% 3.0
Expertise in how to implement it 14% 29% 33% 18% 7% 2.8
Slow pace of change 14% 27% 35% 17% 8% 2.8
Funding 18% 31% 27% 16% 8% 2.6
Lack of IT resources 19% 32% 26% 15% 8% 2.6
Concerns about loss of control over content
14% 36% 30% 15% 5% 2.6
and tone of postings by others
Lack of institutional clarity about who is
19% 32% 26% 15% 8% 2.6
responsible for social media initiatives
Lack of commitment by decision makers 23% 38% 20% 13% 7% 2.4
Uncertainty about usefulness of social media 25% 31% 30% 11% 3% 2.4
Privacy issues 20% 44% 28% 7% 2% 2.3
Turf battles 27% 38% 22% 9% 4% 2.3
Institutional red tape 26% 42% 20% 8% 5% 2.2
Lack of interest from those in my unit 32% 36% 18% 10% 3% 2.2
Ethical issues 35% 44% 18% 3% 1% 1.9
Legal issues 33% 47% 16% 3% 1% 1.9
12.
13. CASE Social Media Survey • Summary Topline Findings • April 13, 2011
27. To what degree does your unit or institution have policies and guidelines to address the
following related specifically to social media?
Policy Areas Not at all Not much Somewhat Quite a bit Extensively Mean
Branding and graphics 11% 12% 27% 33% 16% 3.3
Content management and control 16% 20% 34% 24% 6% 2.8
Privacy issues 18% 24% 32% 19% 8% 2.8
Negative postings 20% 24% 33% 18% 5% 2.7
Ethical issues 22% 27% 31% 15% 5% 2.6
Legal issues 22% 28% 29% 16% 5% 2.5
28. What units, if any, are responsible for creating, monitoring compliance, and enforcing
institution-wide social media policies?
Communications 55%
Marketing 36%
Public Relations 29%
Alumni Relations 21%
Advancement Services 12%
Enrollment management or Admissions 12%
Information technology 12%
Development (including Annual Fund) 11%
None 10%
Other, please specify 6%
13.
14. CASE Social Media Survey • Summary Topline Findings • April 13, 2011
29. To what degree is your unit considering each of the following?
Not Some-
Potential Plans Not at all much what Quite a bit Extensively Mean
Creating a comprehensive social media
6% 13% 30% 32% 19% 3.5
plan
Expanding current social media programs
7% 14% 34% 35% 11% 3.3
to new audiences
Expanding current programs to add new
7% 14% 35% 33% 11% 3.3
social media tools
Developing formal policies 10% 19% 30% 26% 14% 3.2
Getting help from your professional
association (e.g. CASE) in the area of 23% 33% 30% 11% 3% 2.4
social media
Hiring staff for social media
40% 28% 18% 9% 5% 2.1
implementation
Getting help from a social media
41% 35% 15% 7% 2% 2.0
consultant
Hiring a vendor for social media
53% 30% 12% 4% 2% 1.7
evaluation
30. Would you be able to share any written or web-based documentation of your social media policies?
Do not have any 50%
Not able to share 37%
Able to share 12%
31. If your unit has distinctive “lessons learned,” significant experience, or success stories in any of the
below areas that could help others, please note them.
Area Lessons Learned
Deployment of a specific social media tool or platform:
Implementation of a specific evaluation approach:
[open-ended responses]
Application of social media to a specific target audience:
Effective policies and guidelines for use of social media:
32. As far as you know, which organizations (other than your own) use social media most successfully?
Do not know of any 61%
Please specify 39% [open-ended responses]
14.
15. CASE Social Media Survey • Summary Topline Findings • April 13, 2011
Staffing in Your Unit
33a. Number of staff dedicated to social media: How many full-time people does your unit have working
on social media that are 100 percent dedicated to it (all of their job responsibilities relate to social
media)?
0 85%
1 11%
2 or more 4%
33b. Number of staff who work on social media but not fully dedicated to it: How many full-time people
does your unit have working on social media who are not 100 percent dedicated to it but spend at least
25 percent of their time on it?
0 20%
1 41%
2 23%
3 or more 17%
33c. What is your estimate of the FTE (Full-time equivalency) effort of all staff in your unit working on
social media? (For example, one full-time staff spending 50 percent time (.5 FTE) plus two half-time staff
spending all of their time (.5x2=1.0 FTE) = 1.5 FTE total.)
0 19%
0.5 50%
1.0 or 1.5 21%
2 or more 10%
Staffing at Your Institution
34a. Number of staff dedicated to social media: How many full-time people does your institution have
working on social media that are 100 percent dedicated to it (all of their job responsibilities relate to
social media)?
0 74%
1 16%
2 or more 10%
34b. Number of staff who work on social media but not fully dedicated to it: How many full-time people
does your institution have working on social media who are not 100 percent dedicated to it but spend at
least 25 percent of their time on it?
0 15%
15.
16. CASE Social Media Survey • Summary Topline Findings • April 13, 2011
1 23%
2 16%
3 12%
4 9%
5 or more 26%
33c. What is your estimate of the FTE (Full-time equivalency) effort of all staff at your institution working
on social media? (For example, one full-time staff spending 50 percent time (.5 FTE) plus two half-time
staff spending all of their time (.5x2=1.0 FTE) = 1.5 FTE total.)
0 9%
0.5 27%
1.0 17%
1.5 12%
2.0 9%
2.5 or more 26%
34. What is the level of the position that manages the day to day aspects of your unit’s social media
activities?
Specialist, coordinator or administrative assistant 34%
Associate, assistant or deputy director/manager 34%
Executive director, director or manager 23%
Associate or assistant vice president 2%
Vice president, vice chancellor or assistant head of school 1%
Dean, associate dean or assistant dean 1%
Other, please specify 6%
35. Who does that person (selected above) report to?
Executive director, director or manager 53%
Vice president, vice chancellor or assistant head of school 15%
Associate, assistant or deputy director/manager 11%
Associate or assistant vice president 10%
Dean, associate dean or assistant dean 5%
Specialist, coordinator or administrative assistant 2%
Other, please specify 6%
36. What resources would you find most helpful to help your unit or institution better understand or
manage social media? [open-ended responses]
16.