Introducing the concept of University Social Media Club

1. The Power of Social
Media Technologies
for the Higher
Education
----------
Introducing the Concept of
University Social Media Club
Eng. Ashraf Al-Astal
Facebook
Twitter
YouTube
Technology Management

2. Internet Evolution
1
Web 3.0
Web 2.0
Web 1.0
Using Social Media Technology for Higher Education
University Social Media Club Concept

3. Internet Evolution
2
Web 1.0
Content
Producer
Content
Consumer
Internet
Content
One Way Internet (Read Only)
Using Social Media Technology for Higher Education
University Social Media Club Concept

4. Internet Evolution
3
Web 2.0
P/C
Two Ways Internet (Read -Write)
Using Social Media Technology for Higher Education
University Social Media Club Concept
P/C
P/C

5. Internet Evolution
4
Web 2.0
P/C
Two Ways Internet (Read -Write)
Using Social Media Technology for Higher Education
University Social Media Club Concept
P/C
P/C
Cloud Computing
Concept Appeared

6. Internet Evolution
5
Web 2.0
P/C
Two Ways Internet (Read -Write)
Using Social Media Technology for Higher Education
University Social Media Club Concept
P/C
P/C

7. Internet Evolution
P/C
Future Internet is Intelligent (within 5 years)
6
Using Social Media Technology for Higher Education
University Social Media Club Concept
P/C
P/C
Web 3.0

8. 7
Social Computing . . .
Using Social Media Technology for Higher Education
University Social Media Club Concept

9. SOCIAL MEDIA TECHNOLOGIES
Social Media continues to evolve
and its uses change and expand, so
does the definition of social media.
--- C.K. Prahalad in Harvard Business Review
Wikipedia: “media for social interaction, using highly
accessible and scalable communication techniques. Social
media is the use of web-based and mobile technologies to
turn communication into interactive dialogue.”
Using Social Media Technology for Higher Education
University Social Media Club Concept 8

10. SOCIAL MEDIA TECHNOLOGIES
Social Media (or New Media) both
are the same.
Why Social Media is Important
For Higher Education?
Using Social Media Technology for Higher Education
University Social Media Club Concept 9

11. Social Media to enhance learning for students and professors as well.
10
Why Social Media is Important
1
2
3
For Higher Education?
Social Media to change recruiting.
Social Media to increase student happiness and engagement.
Using Social Media Technology for Higher Education
University Social Media Club Concept

12. 11
Why Social Media is Important
For Higher Education?
The current generation of students spends the most time online.
Finding ways to meet students’ interests is key.
Social Media can keep students engaged in lectures and inform them
about class events.
Social Media has revolutionize how colleges should communicate and teach
students.
Using Social Media Technology for Higher Education
University Social Media Club Concept

13. User Age Distribution on Facebook in Palestine
12
Users = 939180
Penetration= 37.3%
Using Social Media Technology for Higher Education
University Social Media Club Concept

14. 13
Using Social Media Technology for Higher Education
University Social Media Club Concept

15. 14
Using Social Media Technology for Higher Education
University Social Media Club Concept

16. 15
22 October 2012
Using Social Media Technology for Higher Education
University Social Media Club Concept

17. 16
Using Social Media Technology for Higher Education
University Social Media Club Concept

18. 17
Chat with your professor or other students after class
Collaborate on a project. Start a conversation thread.
Follow the tweets of professionals.
Share your teaching resources beyond the classroom.
Using Social Media Technology for Higher Education
University Social Media Club Concept

19. 18
Using Social Media Technology for Higher Education
University Social Media Club Concept

20. College of Humanities
Faculty of Engineering and Design
Institute of European, Russian and
Eurasian Studies (EURUS)
Department of Economics Carleton
University
Faculty of Public Affairs
Carleton University English Department
19
Student Services
Carleton University (Main)
Co-op and Career Services
International Student Services Office
Carleton University Arts One Program
Mental Health at Carleton
Faculty Departments
Alumni Services
Alumni Association
Using Social Media Technology for Higher Education
University Social Media Club Concept

21. Women in Science and Engineering
Undergraduate Economics Society
Graduate Economics Society
Sprott Business Students’ Society
Carleton University Dance Team
20
Ravens and Athletics
Carleton University Ravens
Carleton University Athletics
Carleton University Intramurals
Student Clubs and Societies
Administrative Departments
Campus Card Office
Carleton University Online (CUOL)
Carleton University Teaching Assistants
Carleton University Department of
University Safety
Carleton University Art Gallery
Using Social Media Technology for Higher Education
University Social Media Club Concept

22. 21
http://www2.carleton.ca/socialmedia/social-media-directory
Using Social Media Technology for Higher Education
University Social Media Club Concept

23. Stanford
University
Open Office
22
Hours
Video: Click to Play ...
Using Social Media Technology for Higher Education
University Social Media Club Concept

24. Challenges of Social Media
A college social media must be managed by knowledgeable
people who understands social media and is passionate about
the college.
students will feel that it is not
authentic and will be disinterested
if it does not enhance their learning
23
experience.
Lack of
Knowledge
If Not If Yes
Using Social Media Technology for Higher Education
University Social Media Club Concept

25. Challenges of Social Media
Even an excellent web page is useless if there are not any
features to promote one-on-one connections with the
students.
Can make students feel like the
24
university does not care.
Lack of
Features
If Not If Yes
Using Social Media Technology for Higher Education
University Social Media Club Concept

26. Challenges of Social Media
Have a
Facebook
If Yes If Not
enough ... Current and potential students will
judge the university based on their
experiences with the universities
25
Page
It’s not enough to just have a
university Facebook page
It requires daily maintenance and
interaction with students.
Single Facebook Account is not
social media accounts
Using Social Media Technology for Higher Education
University Social Media Club Concept

27. Students/Professors
National Organizations
International Organizations
Local Professionals
External Professionals
26
University
Using Social Media Technology for Higher Education
University Social Media Club Concept

28. Students/Professors
National Organizations
International Organizations
Local Professionals
External Professionals
- to expand digital media literacy.
- promote standard technologies.
27
Social
Media
Club
University
- encourage ethical behavior.
- share best practices.
Using Social Media Technology for Higher Education
University Social Media Club Concept

29. 28
Introducing the Concept of Social Media Club
Using Social Media Technology for Higher Education
University Social Media Club Concept

30. 29
Introducing the Concept of Social Media Club
Showing educators and students alike:
How to use social media, technology, and
innovation for a better higher education
experience.
Using Social Media Technology for Higher Education
University Social Media Club Concept

31. 30
Successful implementations of SMC for Higher
Education
Using Social Media Technology for Higher Education
University Social Media Club Concept

32. 31
Successful implementations of SMC for Higher
Education
Using Social Media Technology for Higher Education
University Social Media Club Concept

33. 32
Successful implementations of SMC for Higher
Education
Using Social Media Technology for Higher Education
University Social Media Club Concept

34. Joining International Social Media Organizations
33
University of Texas
Using Social Media Technology for Higher Education
University Social Media Club Concept

35. Joining International Social Media Organizations
34
Using Social Media Technology for Higher Education
University Social Media Club Concept

36. 35
University Social Media Club
Using Social Media Technology for Higher Education
University Social Media Club Concept
Act
Local
Educate Lead
Think
Global

37. 36
e-Learning
Web 3.0
Web 2.0
Web 1.0
e-Learning
3.0
e-Learning
2.0
e-Learning
1.0
Using Social Media Technology for Higher Education
University Social Media Club Concept

38. 37
In Palestine ...
The First Social
Media Initiative
for Higher
Education
In Palestine
Using Social Media Technology for Higher Education
University Social Media Club Concept

39. 38
References
Social Media in Higher Education Study
University of Massachusetts Dartmouth 2010-2011 Study
http://www.pamorama.net/2012/02/04/social-media-in-higher-education/
Colleges Embrace Social Media in the Classroom
http://www.classesandcareers.com/education/2011/10/21/classroom-social-media/
Top 100 Social Media Colleges
College Rankings
http://www.studentadvisor.com/top-100-social-media-colleges
3 Simple Reasons Why Social Media is Important
Virtual Social Media
http://www.virtualsocialmedia.com/3-simple-reasons-why-social-media-is-important/
Social Media Club
http://www.socialmediaclub.org
Using Social Media Technology for Higher Education
University Social Media Club Concept

40. Using Social Media Technology for Higher Education
University Social Media Club Concept

41. Thank You
Eng. Ashraf Al-Astal
Managing Director
linkedin.com/in/AAstal
facebook.com/Ashraf.AlAstal
twitter.com/A_Astal
ashraf.astal@ieee.org
+970 59 567 3300
in
youtube.com/AshrafAstal
slideshare.net/AshrafAlAstal/
Using Social Media Technology for Higher Education
University Social Media Club Concept