There are many reasons why college and university presidents find the use of social media invaluable--and why they're concerned about it. Presented at CASE Europe, 29 August 2012.
Social CEOs are gaining traction. Weber Shandwick’s 2012 audit of the online engagement activities of the world’s top CEOs (Socializing Your CEO II) found that CEO sociability increased from 36% to 66% between 2010 and 2012.
Graduate and undergraduate students must have a "digital presence" and place their skills, attributes, achievements on targeted social media in order to be found by headhunters and recruiters. Most important tips on helping that perfect job find you!
The world of post authoritarian comms nordea l&p may 6 2010 - line-of-sightKim Ulrik Schaumann
Get social media into perspective. In our post-authoritarian societies with focus on individuals and values, communication via social media needs constant attention. Get good and bad examples on how to do it. And remember: You need a strategy and the right KPI's to guide you.
How to Use Search and Social Networks for Lead GenerationPaul Gillin
Qualified lead generation, which is the holy grail of B2B marketing, is being reinvented by online tools. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Today, search engines and social networks have evolved this process into a much more targeted and conversation-focused approach.
Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means.
These new approaches to lead generation require more active participation by marketing organizations than in the past, but the payoff is in higher quality leads, faster closing times, and less waste.
This presentation covers:
*The power of long tail search optimization
*How to identify prospects who are seeking your products and services through public social networks
*How analytics and social CRM can dramatically improve lead quality
*How to target messages to reach prospects at the optimal point in the sales cycle
Handout used in Professional Learning Laboratory webinar held on August 31, 2010 entitled Social Media for the Practical Economic Development Professional.
Social CEOs are gaining traction. Weber Shandwick’s 2012 audit of the online engagement activities of the world’s top CEOs (Socializing Your CEO II) found that CEO sociability increased from 36% to 66% between 2010 and 2012.
Graduate and undergraduate students must have a "digital presence" and place their skills, attributes, achievements on targeted social media in order to be found by headhunters and recruiters. Most important tips on helping that perfect job find you!
The world of post authoritarian comms nordea l&p may 6 2010 - line-of-sightKim Ulrik Schaumann
Get social media into perspective. In our post-authoritarian societies with focus on individuals and values, communication via social media needs constant attention. Get good and bad examples on how to do it. And remember: You need a strategy and the right KPI's to guide you.
How to Use Search and Social Networks for Lead GenerationPaul Gillin
Qualified lead generation, which is the holy grail of B2B marketing, is being reinvented by online tools. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Today, search engines and social networks have evolved this process into a much more targeted and conversation-focused approach.
Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means.
These new approaches to lead generation require more active participation by marketing organizations than in the past, but the payoff is in higher quality leads, faster closing times, and less waste.
This presentation covers:
*The power of long tail search optimization
*How to identify prospects who are seeking your products and services through public social networks
*How analytics and social CRM can dramatically improve lead quality
*How to target messages to reach prospects at the optimal point in the sales cycle
Handout used in Professional Learning Laboratory webinar held on August 31, 2010 entitled Social Media for the Practical Economic Development Professional.
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Social media strategy and planning waukesha county business allianceWendy Soucie
Wendy Soucie, certified social media strategist, www.wendysoucie.com, presented to the Waukesha County Business Alliance on strategy and planning social media engagements. The examples included B2B, B2C, B2W, Non Profit and small business.
Social Media Enters the Mainstream: Report on the Use of Social Media in Adva...Michael Stoner
This report focuses on data from the fifth year of surveying professionals in institutional advancement at colleges and universities around the world on how they use social media in fundraising, alumni engagement, marketing, PR, and other external relations activities.
The findings indicate that social media has become a mainstream channel for engagement in eduction. If you want a single data point that indicates how entrenched social media has become in advancement, consider that 46 percent of presidents, chancellors, and other institution heads use social media in their official roles.
Download the report: http://offers.mstoner.com/social-media-enters-the-mainstream-download-free-white-paper
Social Media Comes of Age: Universities Get Results From Social-Powered Campa...Michael Stoner
This is an article I wrote for SCUP’s Planning for Higher Education Journal (July–September 2013) that shares some insights about how universities have used social media in different campaigns. It contains three case studies: William & Mary’s Ampersandbox; Florida State’s Great Give; and Missouri University of Science and Technology’s use of social media in crisis communications. Examples are taken from case studies in our book, Social Works.
UW President's Summit 2011 - Social Media Workshopsharstoer
Slides from the UW President's Summit social media workshop (4/14/11).
Presenters: Sharon Stoerger, Tanya Joosten, Alan Aycock, Dylan Barth (ltc@uwm.edu)
130 stats about the 7 social media trends dominating 2015Emarsys
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends. In this deck we share 130 stats around the 7 social media trends that we see dominating 2015. To read the full blog and to understand the full scope of these developments visit http://www.emarsys.com/en/resources/blog/the-7-social-media-trends-dominating-2015/
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Sarah Durham, Founder, Big Duck
Twitter Handle: @BigDuckSarah
With the rise of social media, many nonprofits are exploring new ways of fundraising, advocating, and conducting outreach online. This workshop will help participants understand how effective multi-channel online communications work, using examples from health industry nonprofits and more. Our emphasis won't be on technical 'how tos', but rather strategies, with particular emphasis on the question of return on investment from the nonprofit CEO's point of view.
2013. With partner KRC Research, Weber Shandwick surveyed 630 professionals — managers on up to the C-suite, excluding CEOs — about the social participation of CEOs. Respondents worked in companies with revenues of $500 million or more and represented 10 countries across North America, Europe, Latin America and Asia Pacific.
2013. With partner KRC Research, Weber Shandwick surveyed 630 professionals — managers on up to the C-suite, excluding CEOs — about the social participation of CEOs. Respondents worked in companies with revenues of $500 million or more and represented 10 countries across North America, Europe, Latin America and Asia Pacific.
Socializing Your CEO III: From Marginal to Mainstream (Weber Shandwick - June...yann le gigan
>>Socializing Your CEO III: From Marginal to Mainstream
[webershandwick.com 23.06.15]
Weber Shandwick released Socializing Your CEO: From Marginal to Mainstream, an audit of the online presence of CEOs from the world’s largest companies. This third installment of the Socializing Your CEO series finds that CEO online engagement has increased dramatically since we first began tracking the online sociability of chief executives several years ago. As of 2015, CEOs have found their social footing.
http://www.webershandwick.com/uploads/news/files/socializing-your-ceo-iii-exec-summary.pdf
Many hurdles traditionally stood in the way of CEOs’ entry into the world of social media. Top barriers cited in prior Weber
Shandwick research on “unsocial” CEOs in 2013 included: social media usage by CEOs was unusual for the industry or region,
there was no proof that it returns value, there was no demand, and it was too risky. Interestingly, barriers such as legal
obstruction and industry regulation were infrequently raised (The Social CEO: Executives Tell All, Weber Shandwick and KRC
Research). Much to their credit, CEOs are overcoming these challenges and, to a growing degree, embracing the opportunities
that come from being social.
Operating in an increasingly connected and transparent digital world where the general public is acutely attuned to what CEOs
say and do, executives see online engagement as a prime opportunity for their chief executives to share their companies’
stories and elevate the reputation of their companies. With eight in 10 global executives reporting that it is important for
CEOs to have a visible public profile for a company to be highly regarded, online channels and social media become one set of
tools for CEOs to increase their external equity. And doing so comes with reputational rewards: highly regarded companies
are more than three times as likely as those with weak reputations to have a CEO who participates in social media. (The CEO
Reputation Premium: Gaining Advantage in the Engagement Era, Weber Shandwick and KRC Research.)
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Social media strategy and planning waukesha county business allianceWendy Soucie
Wendy Soucie, certified social media strategist, www.wendysoucie.com, presented to the Waukesha County Business Alliance on strategy and planning social media engagements. The examples included B2B, B2C, B2W, Non Profit and small business.
Social Media Enters the Mainstream: Report on the Use of Social Media in Adva...Michael Stoner
This report focuses on data from the fifth year of surveying professionals in institutional advancement at colleges and universities around the world on how they use social media in fundraising, alumni engagement, marketing, PR, and other external relations activities.
The findings indicate that social media has become a mainstream channel for engagement in eduction. If you want a single data point that indicates how entrenched social media has become in advancement, consider that 46 percent of presidents, chancellors, and other institution heads use social media in their official roles.
Download the report: http://offers.mstoner.com/social-media-enters-the-mainstream-download-free-white-paper
Social Media Comes of Age: Universities Get Results From Social-Powered Campa...Michael Stoner
This is an article I wrote for SCUP’s Planning for Higher Education Journal (July–September 2013) that shares some insights about how universities have used social media in different campaigns. It contains three case studies: William & Mary’s Ampersandbox; Florida State’s Great Give; and Missouri University of Science and Technology’s use of social media in crisis communications. Examples are taken from case studies in our book, Social Works.
UW President's Summit 2011 - Social Media Workshopsharstoer
Slides from the UW President's Summit social media workshop (4/14/11).
Presenters: Sharon Stoerger, Tanya Joosten, Alan Aycock, Dylan Barth (ltc@uwm.edu)
130 stats about the 7 social media trends dominating 2015Emarsys
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends. In this deck we share 130 stats around the 7 social media trends that we see dominating 2015. To read the full blog and to understand the full scope of these developments visit http://www.emarsys.com/en/resources/blog/the-7-social-media-trends-dominating-2015/
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Sarah Durham, Founder, Big Duck
Twitter Handle: @BigDuckSarah
With the rise of social media, many nonprofits are exploring new ways of fundraising, advocating, and conducting outreach online. This workshop will help participants understand how effective multi-channel online communications work, using examples from health industry nonprofits and more. Our emphasis won't be on technical 'how tos', but rather strategies, with particular emphasis on the question of return on investment from the nonprofit CEO's point of view.
2013. With partner KRC Research, Weber Shandwick surveyed 630 professionals — managers on up to the C-suite, excluding CEOs — about the social participation of CEOs. Respondents worked in companies with revenues of $500 million or more and represented 10 countries across North America, Europe, Latin America and Asia Pacific.
2013. With partner KRC Research, Weber Shandwick surveyed 630 professionals — managers on up to the C-suite, excluding CEOs — about the social participation of CEOs. Respondents worked in companies with revenues of $500 million or more and represented 10 countries across North America, Europe, Latin America and Asia Pacific.
Socializing Your CEO III: From Marginal to Mainstream (Weber Shandwick - June...yann le gigan
>>Socializing Your CEO III: From Marginal to Mainstream
[webershandwick.com 23.06.15]
Weber Shandwick released Socializing Your CEO: From Marginal to Mainstream, an audit of the online presence of CEOs from the world’s largest companies. This third installment of the Socializing Your CEO series finds that CEO online engagement has increased dramatically since we first began tracking the online sociability of chief executives several years ago. As of 2015, CEOs have found their social footing.
http://www.webershandwick.com/uploads/news/files/socializing-your-ceo-iii-exec-summary.pdf
Many hurdles traditionally stood in the way of CEOs’ entry into the world of social media. Top barriers cited in prior Weber
Shandwick research on “unsocial” CEOs in 2013 included: social media usage by CEOs was unusual for the industry or region,
there was no proof that it returns value, there was no demand, and it was too risky. Interestingly, barriers such as legal
obstruction and industry regulation were infrequently raised (The Social CEO: Executives Tell All, Weber Shandwick and KRC
Research). Much to their credit, CEOs are overcoming these challenges and, to a growing degree, embracing the opportunities
that come from being social.
Operating in an increasingly connected and transparent digital world where the general public is acutely attuned to what CEOs
say and do, executives see online engagement as a prime opportunity for their chief executives to share their companies’
stories and elevate the reputation of their companies. With eight in 10 global executives reporting that it is important for
CEOs to have a visible public profile for a company to be highly regarded, online channels and social media become one set of
tools for CEOs to increase their external equity. And doing so comes with reputational rewards: highly regarded companies
are more than three times as likely as those with weak reputations to have a CEO who participates in social media. (The CEO
Reputation Premium: Gaining Advantage in the Engagement Era, Weber Shandwick and KRC Research.)
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social MediaeMarketer
Join eMarketer Writer/Analyst Kimberly Maul as she discusses how leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects.
If you want ROI in your social media efforts, you need a content strategy.
Bernie Borges provides a 15 step plan to organize, execute and measure a digital strategy through a content strategy, using social media.
Social media are every where. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your org on Twitter, your program participants are commenting on your Facebook page, and your staff are posting videos on YouTube--what's an executive director to do? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know where to focus and invest your energies. In this high-level webinar, we'll share some strategies you can use to evaluate and manage your organization's approach to social media. We'll also discuss such topics as staff capacity, social media policies, your personal role in social media, and budgeting.
Digital Atlanta | Executive Branding with Social Media | Social Media Trainer...Kelly Quattlebaum
Using social media to build your personal brand. | Executives today cannot afford to ignore social media. Learn the secrets to establishing your online presence using social media tools like LinkedIn, Facebook, Twitter and WordPress from social media trainer Kelly Quattlebaum, president of Global Marcoms. This session will explore the important elements of executive branding, including consistent messaging, graphics and keywords across multiple social media platforms. Time-saving tools that will allow you to tackle social media efficiently will also be explored. Optimize social media tools to establish your personal brand.
WHY EXECUTIVES CAN’T IGNORE SOCIAL
MEDIA ANYMORE.
Did you know there are as few as 5.6% of Fortune 500
CEOs on Twitter? Additionally, a whopping 68% of
Fortune 500 CEOs don’t have any social presence
Slides delivered during workshop at 501cometogether: The Illinois Nonprofit Conference, sponsored by Donors Forum, on October 16, 2012.
Social media is everywhere. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your nonprofit on Twitter, your program participants are commenting on your Facebook page, and your staff is posting videos on YouTube--what's an executive director to do? How much should she do personally on behalf of the organization and how much should she manage it? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know where to focus and invest your energies. In this workshop, I will share some strategies you can use to evaluate and manage your organization's approach to social media. We'll also discuss topics such as staff capacity, social media guidelines, and your personal/professional brand.
Leaders, by definition, go first. That’s why it’s so astounding that 70% of Fortune 500 CEOs still do not have a social presence. Every day, new studies arise making the case for social CEOs — and the benefits to employees, shareholders, customers and influencers. At a time when most of the planet is online, your company — and its reputation — cannot afford to be left behind.
Pay to Play-SocialMedia & Advancement 2016Michael Stoner
This white paper explores new challenges for higher ed advancement's use of social media for outreach, engagement, and fundraising. We explored how institutions are using tools for boosting, promoting and advertising their social initiatives as organic reach of posts, tweets, and images has declined. Download at: http://mstnr.me/2g22TNr
Refining, Prioritizing, Expanding: Social Media in Advancement 2015Michael Stoner
This white paper explores how higher ed advancement offices around the world are using social media in alumni engagement, outreach, and fundraising. We learned that while institutions are using social media successfully, they have a difficult time assessing how successful they really are. However, that hasn't stopped progressive institutions from using social media in fundraising campaigns, for crowdfunding initiatives and for successful giving days. Download at: http://bit.ly/CASESocial15
This is the presentation that Gil Rogers and I presented at ACT's Enrollment Planner's Conference (#ACTEPC) in Chicago on 16 July 2015. We explore 8 myths regarding what admission professionals really understand about the media use and college search behavior of college-going teens. Data in this presentation is based on research conducted by Chegg and mStoner. We'll be publishing a white paper about it later in the year.
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
#SocialMedia, Advancement, and Fundraising in Education 2013Michael Stoner
This white paper reports on findings from the fourth survey of social media in advancement, conducted in January and February, 2013, by Huron Education and mStoner in partnership with The Council for Advancement and Support of Education. [Results do not represent perspectives on the use of social media in learning and teaching or student recruitment and admissions.] Published October 2013.
This case study includes 6 new case studies of how schools, colleges, and universities use social media to raise money.
What I Learned About #SocialMedia Editing Social WorksMichael Stoner
This is a handout for the presentation I did at PRSA's summit for the Counselors to Higher Ed section on 18 April 2013 in Washington, DC. I shared reflections about what I learned about social media in researching and editing the case studies for our book, Social Works.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
Beyond Facebook: Leveraging Other Key Channels in Your Social MarketingMichael Stoner
Handout for the session presented by Patrick J. Powers (@patrickjpowers) and Michael Stoner (@mstonerblog) presented at the Symposium for the Marketing of Higher Education in New Orleans, 13 November 2012.
This report looks at data from CASE/mStoner/Slover Linett survey of social media in advancement. This data provides a compelling view of what has changed — and what has remained the same since 2010 in the way institutions use social media for advancement. One big change is that some 50% of institutions surveyed use social channels as part of a multi-channel campaign. Contains six case studies of how seven colleges and universities used social media in campaigns.
Topline Report on 2012 Social Media & Advancement ResearchMichael Stoner
These are the topline findings from the third annual Survey of Social Media in Advancement, conducted by mStoner in partnership with the Council for Advancement and Support of Education (CASE) and Slover Linett Strategies. This document contains demographic data from respondents and tables and data.
This study, which focuses on how institutions manage social media activities related to advancement, was designed and conducted by Slover Linett. The 2012 survey was distributed to CASE members in the US and abroad. Most are college and university professionals working in advancement, development, marketing, alumni relations, and other areas. This year’s response was the largest to date, with 1,187 respondents.
We’re working with our partners there and at CASE on a white paper to be released in July. The white paper will provide a look at deeper some of these results, with a strong focus on how institutions are using social media in campaigns. Half the institutions that responded are using social media channels as an integral part of campaigns, with outcomes that range from boosting attendance at events to raising money. We’ll include about half-a-dozen case studies of campaigns in the white paper.
Succeeding with Social Media (CASE SMC 12)Michael Stoner
This is the handout of a presentation that Bill Hayward (Slover Linett Strategies) and Michael Stoner did at the CASE Social Media and Community Conference in Chicago, IL, in April 2012. We report on findings from the 2012 CASE/mStoner/Slover Linett Survey of Social Media in Advancement.
This is a reprint of a chapter I wrote for Public Relations and the Presidency: Strategies and Tactics for Effective Communications, ed. by John Ross & Carol Halstead (CASE, 2001). I wrote this in late 2000; interesting to read the conclusions and recommendations a decade later.
Findings & Reflections: CASE/mStoner/Slover Linett Social Media Survey 2011 Michael Stoner
This presentation presents data from an international survey in spring, 2011, of how schools, colleges and universities use social media in their advancement activities (alumni relations, external relations, marketing, fundraising). We reflect on what some of what we learn means as far as staffing and managing social media. We also explore characteristics of institutions that are successful with social media.
Findings from 2011 CASE/mStoner/Slover Linett Survey of Social Media & Advanc...Michael Stoner
These slides are from a presentation that Cheryl Slover-Linett and I did at the CASE Social Media & Community Conference. It's a report on key findings from the 2011 CASE/mStoner/Slover Linett Survey of Social Media & Advancement, along with some implications and recommendations.
Slides for presentation I did on 6 April at Congreso CASE Latinoamérica 2011. Explores six significant themes that marketers, social media people, and other leaders in higher education need to focus on this year. I discuss how all communications & marketing channels are connected, how everyone needs to
Susan Evans, director of creative services at William & Mary, and Michael Stoner, president of mStoner, gave this presentation at the edUi conference in Charlottesville, CA, in November. It contains a case study of how the College of William & Mary conducted a search for a new mascot using primarily social media and offers insights into how to use multiple channels--online and offline, print and web, social and conventional--to conduct a successful campaign.
This presentation was given by Michael Stoner, president of mStoner, and Heather Sullivan, director of communications at Northfield Mount Hermon School in Gill, MA, at the CASE V conference in Chicago, IL, on 12 December 2010. The presentation focuses on campaigns that blend social media with other channels. It includes case studies of Northfield Mount Hermon School and Oregon State University's Powered By Orange campaigns.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
2. Contact me
Michael Stoner
Michael.Stoner@mStoner.com
@mstonerblog
mStoner.com/mStonerblog.com
Slideshare.net/mStonervt
Sign up for Intelligence: intelligence@mstoner.com
Join the #highered all-stars on edUniverse: edUniverse.org
mStoner
Wednesday, 29 August 2012 2
4. “Gentlemen, our social media strategy is simple:
the more time our president spends on Twitter,
the less harm he can do elsewhere.”
Wednesday, 29 August 2012 4
5. Social CEOs
• In July, 2010, none of the Fortune 100 CEOs were
social.
• CEO.com lists 25 “big name” CEOs from Fortune
500s who use Twitter
• Pete Cashmore is #1, with >2.2 M followers
• Richard Branson is #8, with 750,000 followers
• Richard Branson on why he’s social:
“Virgin as a brand is naturally conversational. We like to
chat with our customers to see how things are going and
what we can do better. ... But social media is also beyond
business — people want to know what’s meaningful. So I
use social media to share what philanthropic causes and
campaigns are important to me . . . .”
Wednesday, 29 August 2012 5
Fortune 100 CEOs: George Colony, Forrester Research, http://blogs.forrester.com/george_colony/10-07-06-social_ceo_part_four_ceos_should_be_social_light
CEO.com list of CEOs who tweet: http://www.ceo.com/lists/ceos-that-tweet/
Richard Branson on social media: http://mashable.com/2011/10/04/richard-branson-interview/
6. CEOs & social channels
47% of respondents said their CEOs were active on:
Twitter 50
LinkedIn 47
Facebook 45
Corporate blog 38
None of these 25
Google+ 12
Other 9
Quora 4
0 12.5 25 37.5 50
Wednesday, 29 August 2012 6
From BRANDfog 2012 CEO, Social Media, & Leadership Survey: http://mstnr.me/brandfog
7. Why should CEOs use social?
• Public engagement
“Letting consumers have transparency into the company
and the CEO’s daily activities builds trust.”
• Recruitment and scouting
“Finding talent through trusted networks can decrease
turnover rate.”
• Intelligence and market research
“Platforms like Twitter provide easy access to what
customers want.”
• Customer Relationship Management
“Building trust through social media can go a long way to
making and keeping lifelong customers.”
Wednesday, 29 August 2012 7
From infographic, The Future, Social CEO: http://www.ceo.com/media_type/featured_content/infographic-the-future-social-ceo/
8. Why would CEOs use social?
Better communication 78
Improved brand image 71
More transparency 64
Improved company morale 45
Better leadership 45
None of the above 5
0 20 40 60 80
Wednesday, 29 August 2012 8
From BRANDfog 2012 CEO, Social Media, & Leadership Survey: http://mstnr.me/brandfog
9. source: CEO.com, mstnr.me/HZhzY9
Wednesday, 29 August 2012 9
From infographic, The Future, Social CEO: http://www.ceo.com/media_type/featured_content/infographic-the-future-social-ceo/
10. And furthermore . . .
• When asked about connection between
executives on social media and trust in a brand
“82% of respondents were more likely or much more
likely to trust a company who CEO and leadership team
engage with social media.”
• 93% of respondents believe CEO engagement in
social media helps communicate company
values, shape a company’s reputation, and grow
and evolve corporate leadership in times of crisis
Wednesday, 29 August 2012 10
From BRANDfog 2012 CEO, Social Media, & Leadership Survey: http://mstnr.me/brandfog
11. II.
Presidents &
social media in
#highered
Wednesday, 29 August 2012 11
12. Challenges for the CEO in .edu
“To be effective in this environment, a president needs the
skills and experience to provide the integral leadership an
institution requires—as an academic leader, CEO of a
complex organization, spokesperson and fundraiser of an
institution, and public advocate for higher education. At the
same time, a president needs the stamina and resolve to
address divergent, often competing expectations of different
constituencies. As signs of financial recovery emerge and
recede, the diminished fiscal climate continues to be a major
challenge to many higher education institutions, both public
and private. A president must lead the institution in
addressing these challenges, combining a vision of the
institution’s strengths and potential with a candid
understanding of the serious issues it may face.”
Wednesday, 29 August 2012 12
From: Gregory R. Wegner, from "The Character of Leadership: A Conversation among Prominent Educational Leaders, "AGB & Winter Park Institute, March 2010 (http://
fiatdev.rollins.edu/wpi/agb/full-text.html)
13. Reasons why presidents aren’t social
• Time: Where will I find the time?
• Control: I can’t control the conversation.
• Risk: I might say something that’s misinterpreted or off-
message. Legal counsel says don’t do it.
• Unproven channel: It’s too early to “prove” social works.
• ROI: There’s no data to “prove” it works. Donors & board
members don’t use it.
• Social pressure: My peers don’t do it.
• Age: My peers don’t do it. It’s for young people.
• Performance anxiety: Mistakes are public. Sheesh!
related blog post: mstnr.me/I8SgmK
Wednesday, 29 August 2012 13
16. Leadership 2012
• Listening: Insights into what constituents think.
• Customer service: No food in the dining hall? We
can fix that!
• Cheerleading: Sharing campus news.
• Crisis communications: Putting rumors to rest.
• Educating: Helping students & staff learn.
• Making connections: News media and others.
• Staying informed: Wow: I should read that!
• Informing: Here’s what I’m reading.
• Self-revelation: Here’s the real me.
Wednesday, 29 August 2012 16
17. Advice to presidents about being social
• Don’t participate if you don’t feel comfortable.
• But if you do: choose channels that you feel
comfortable with.
• Ask for help if you need it.
• Don’t do it if you can’t commit to it.
• Don’t have your PR staff write your tweets or
posts!
• Don’t be afraid to use self-deprecating humor.
• Be yourself: you need to convey authenticity in
your social presence.
Wednesday, 29 August 2012 17
Barbara Couture, president of New Mexico State University:
“Facebook was selected as my primary tool for social media communication for a number of reasons. Facebook has the largest reach of the social media platforms (with
more than 850 million users). It also provides a more dynamic interface, with the ability to post photo albums, videos, links to other important information and the ability
to instantly “like” or comment on posts.”
18. The board’s view
• Board members don’t ask about social media:
They expect results.
• Social media is part of a candidate’s record: They
use it in vetting candidates.
• In five years, no one will ask the question about
whether a president uses social media: It will just
be assumed that she does.
related blog post: mstnr.me/OIIEBU
Wednesday, 29 August 2012 18
21. Followup reading/thinking
Walter Kimbrough, “How One President Uses Social Media”:
mstnr.me/IPXuGU
Patrick Powers, "College Presidents who lead 140 characters at a
time": mstnr.me/PPprez
Andy Shaindlin (@alumnifutures) : “Edleaders: Vice-Chancellors,
Presidents, Rectors and Heads of Schools on Twitter”: https://
twitter.com/#!/alumnifutures/edleaders
Look for article on presidents and social media in Nov/Dec CASE
Currents
Follow mStoner.com/blog for interviews with various presidents on
how they use social media....
Wednesday, 29 August 2012 21