Socialmedia for Edu Marketing
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India’s 1st Education marketing company offering digital marketing services to increase students leads for institutions. We help colleges and universities to achieve enrolment goals. Our expert team also provided training in SEO, Social Media, Digital Marketing, Online marketing, Web marketing, PPC, Mobile Marketing, Affiliate Marketing, Email Marketing and Many others verticals. Email us at info@mindstairs.com to know more details about our services and current available courses.
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Socialmedia for Edu Marketing
- 2. INTRODUCTION…WHO WE ARE We are a leading global talent and skill development organization, building skilled manpower pool for global industries. Our proficiency spans both in training and education allied service domains. People recognized us as India’s 1st Education marketing company who work only to helps schools, Institutions, colleges and universities to achieve enrolment goals. 2
- 3. The Way Students, Alumni, Faculty and Donors Communicate has Changed… More on-line More Tweets, Texts, Posts, Blogs, etc. It’s time to communicate across all mediums. 3
- 4. 100% of Colleges & Universities Studied May 2011-2013 Study of a sample among 4 year accredited institutions in India Use at least one social media platform 4
- 5. *1000+ Colleges in 35 States & territories in INDIA. * 5
- 6. 90% of Students use Social Network Site EDUCAUSE data by ISCA 6
- 7. # of College’s & Universities with Up-to-Date Websites, Linked to Social Media? http://www. 7
- 8. Many of College offered Management Degrees (Bachelors or Masters level) 8
- 9. College Dean’s are Early Technology Adapters… • 87% use Smartphones • 32% use Tablets • 15% use e-Readers 9
- 10. 50% of College’s Use 10
- 11. 20% of College ‘s Use 11
- 12. CRITERIA FOR MAKING FRIENDS IN (SOCIAL NETWORKING SITE)SNS Criteria for Making Friends in SNS Percentage (N=100) Education or Business relationship 26.7 Based on personal likeness 42.2 Just to get someone for chat 8.9 Other 22.2 Source: ISCA 12
- 13. Rating students relationship with their online friends Relationship with Online Friends Percentage Very Close 7.5 Good Friends 20 Fairly 17.5 Average 25 None of above 30 Total 100 Source: ISCA
- 14. The Frequency of the Students’ Communication with their Counterparts With Students’ Counterparts With Co-Workers With Family Member With Friends With Unknown people Never Rarely Always 7% 40% 28% 11% 30% 48% 2% 26% 70% 30% 17% 11% Source: ISCA 14
- 15. The Purpose of Using SNS among the Indian Students Different Purpose of Using SNS No Less Average High Forum 20% 26% 28% 19% Blog 15% 19% 37% 20% Media Sharing 10% 23% 27% 39% Messaging 1% 10% 20% 68% Chatting 2% 8% 27% 67% Browsing Page Profile 19% 24% 27% 30% File Sharing 10% 23% 33% 37% Browsing Friends Profiles 28% 21% 19% 16% Source: ISCA 15
- 16. Is Your College’s Digital Door Open Wide Enough? 16
- 17. Ponder this… ? 1. If students, alumni, community people are visiting community pages on Facebook but your college does not have a Facebook page, what does that say about your institution? 2. If potential students can go to websites and social media of other colleges and see dialogue about current events and curriculum but not at your college, what does that say about your institution? 3. If students and prospective students view videos, share tweets, posts and blogs but not from your college, what does that say about your institution? 17
- 18. What’s stopping your institution from opening the digital door wider? Budget issues? Privacy concerns? Limited know-how? Little interest? 18
- 19. What Can Opening the Digital Door Do? 1. Raise visibility and awareness 2. Connect to donors, prospective students, alumni, students, faculty, post graduate employers, and the community 3. Heighten awareness of curriculum and events 4. Build greater relevance in academia setting 5. Generate conversations where people are 19
- 20. It’s about lifting the barriers to communications. 20
- 21. Telling Your Story… Content in Lots of Places Facebook Pages Social Bookmarking Blog Podcasts Facebook Vimeo Linkedin Flickr YouTube Twitter scribd texts Wikis 21
- 22. Popular tools Used by Higher Education NETWORKING SITES Facebook Linked In BLOGS Wordpress Blogs Blogger MICROBLOGS Twitter VIDEO SHARING YouTube PHOTO SHARING Flickr PODCASTS iTunes 22
- 23. How Active & Effective Are You in Engaging on Facebook, Twitter &YouTube? 23
- 24. Let the Student’s Find you Out Make them follow You Get more Lead’s Enquiries Contact Us: Room No 830, 8th Floor, RDB Boulevard, Plot -K1, Sector V, Block - EP & GP, Salt Lake City, Kolkata - 700091, West Bengal Phone: +91-9830363622 Email: info@mindstairs.com www.mindstairs.com 24