This document provides an overview and summary of key topics from an online marketing course. It discusses 12 common themes for successful marketing including having a positive attitude, setting deadlines, networking locally, differentiating your business, and following up with customers. It also outlines techniques for achieving goals like breaking large tasks into smaller steps. Additional sections provide tips for maintaining a positive mindset, using continuous improvement or "Kaizen" approaches, qualities needed to succeed in business, and the importance of planning, preparing, and periodically reassessing your business. The overall message is that growing a business is a journey that requires dedication, hard work, and consistently applying and improving upon the strategies and habits discussed.

1. MARKETING HACKS
ONLINE COURSE
By Jay Sears
Insider Marketing Hacks
www.insidermarketinghacks.com
1

2. 2
INTRODUCTION

3. 3
COMMON THEMES
1 2
3
4
5
6
Deadlines Get’s
Stuff Done
If you had to get 20 testimonials by
next Monday or you die, could you
do it? The answer should be yes.
Local
Networking
Who you hang out with matters. It’s
important to connect locally and
create raport with your close peers.
You never know when they become
valuable to share ideas and support
you.
Price On Value
Price shouldn’t be based on cost,
it should be based on the value of
the products/service.
Diffirentiate
If you want to be successful in
your sector, then what you have
to do is be different from what
everyone else is doing.
Follow Up
Successful businesses follow
up with their prospects much
more than ordinary
businesses. It takes between
12 - 26 communicaitons and
follow ups for most people to
make up their mind. Vary the
ways you follow-up to avoid
repetition.
Good it Good
Enough
Your can try and perfect it
later. But the reality is you
never will get there. Don’t
waste your time!

4. 4
COMMON THEMES
7 8
9
10
11
12
Offer a premium
product
Research shows that if you
offer a premium product you
will increase your sales.
Offering 3-4 options, with
variying price points give
choice and control to the
customer.
Getting and
Keeping Customers
Your first job everyday! The first thing
most successful businesses do first
thing in the morning is marketing.
Consider outsourcing some work.
Testimonials /
Reviews
Customers usually check out reviews
before making a purchase. They can
be very powerful.
Database
Your most valuable asset is your
database of contacts. It will take
a few years to build up a big
contact list. Most of your
customers will come from your
contact list.
Comitment
Anyone who owns their own
business will tell you it is damn
hard work. There is no easy
solution or quick fix,. You have
to be in it for the long haul and
be willing to put the effort in.
Dedication and hard work are
key assests to your business.
Positive Attitude
No one had a successful business with
a poor attitude. Sure, it’s important to be
realistic, but thinking big and having a
positive mindset will go a long way.

5. 5
TOPIC 1
POSITIVE MINDSET
AND HABBIT CHANGE

6. 6
06
01
02
03
05
04
2. Can Do Attitude
Take a can do attitude: getting over
the first hurdle is always the hardest
3. Post When Happy
Posting on social media when your
annoyed, angry, frustrated or upset is
not a good idea: wait! Do something
that makes you happy!
5. Radiators
Radiators are people who are warm,
nice to be around , are positive,
friendly and make you feel nice. Be
around them.
4. Happy = Better
Doing something when your happy
often produces better results,
according to phycologists and
studies!
1. Be Positive
Look at things positively: “It’s not the
events that effect you, it’s the way in
how you respond”
6. Drains
Drains are people who suck all the
positivity out of you, wear you out
and are constantly negative. Stay
away from them.
SUCCESSFUL MINDSET / POSITIVITY

7. 7
KAIZEN APPROACH
Set the Goal
Decide on a goal. Be very
specific. What exactly do you
want and when do you want it
by.
Break it Down
Work backwards and break it down.
Into bite sized chunks. What are the
steps you need to complete to reach
the goal?
Focus & Start
Focuse on the last step. Break it into
baby steps. What do you need to do
to tick off the first step? Don’t
overthink it, just start with that. Small
steps, buut by bit work away at each
tasks.
Masaaki Imai (1986)

8. 8
KAIZEN APPROACH
EXAMPLE
Set the goal
Jason wants to keep his teech clean.
So sets a goal to floss every day.
Jason doesn’t thave much
motiviation so he will have to break
this down into small steps to achieve
that goal.
Set the baby steps
Jason thinks about how he will
achieve this, so sets out small baby
steps: start with flossing one tooth,
adding another after each day.
Keep it going
Jason has a set back and forgets to
floss his teeth one day. Rather than
re-starting, Jason continues where
he left off and the results he gets
and how he feels gives him that
motivation.

9. 9
HOW TO ACHIEVE
Baby Steps
A) Goals split into tasks
B) Tasks split into smaller tasks
C) Achievable and realistic
Motivation
A) Find what will inspire you
B) Get rid of distractions
C) One task at a time – tick off
Visable
A) See the task infront of you
B) Only do one at a time & finish it
C) Don’t hide away tasks

10. 10
Excel
Determination
Risks Attitude
Discipline
Persistence
Performance
Hard work Failures
Patience
Prevail

11. 11
Plan & Prepare
Starting a business is a journey. You wont
succeed overnight. Plan and prepare yourself
for the road ahead.
Reassess
Always reassess your
business every 3-6 months
and analyse what’s went well
and where you need to
improve. Reassess your plans
and monitor your promotional
avenues.
Execute
Knowledge
Throughout this course you will
learn a lot. However, its not the
knowledge that’s power, its how
you execute it. Use what you
know for the good of your
business.
Annual Business
Audit
Each audit will vary, however you need to fully
analyse and look at every area of the business
annualy.
IT’S A JOURNEY