Behavioral science, encompassing psychology, sociology, and anthropology, studies human behavior as a response to various stimuli. It explores the nature versus nurture debate, examining how genetics and environment influence personality traits and behaviors. Attitudes and values, shaped by upbringing and cultural context, also play a crucial role in determining individual behaviors.

1. Introduction behavioural
sciences
Lijodi Brenda

2. Behavioral science
 Behavioral science is a branch of social science
that derives its concepts from observation of the
behavior of living organisms.
 Broadly defined, behavioral science is the study
of human habits, actions, and intentions.

3. Behavioral science has three
domains:
1.Psychology
2.Sociology
3.Anthropology

4.  Domains

5. Behavior
Behavior is a response of an individual or group to an
action, environment, person, or stimulus.
1. Behavior is everything a person does.
2. Behaviors is
● that can be observed
• that can be heard/seen
• that can be measured

6. Causes of Individual Behavior
• Inherited characteristics
• Learned characteristics

7. Summaryof Nature &Nurture Perspectives
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8. Nature:
Our genetics
determine our
behavior.Our
personality traits
andabilities are in
our “nature.”
Nurture:
Our environment,
upbringing,and life
experiences determine
our behavior. We are
“nurtured” to behave
in certain ways.

9. Nature:
We genetically inherit
physical traits from our
parents,but we also
inherit personality traits,
intelligence,and
preferences.
Nurture:
The household and city
we grew up in,how we
were raised by our
parents, teachers,and
friends - these are
environmental factors
that determine who we
are.

10. Learned characteristic

12. Attitude
Attitude is a settled way of thinking or feeling
about someone or something, typically one
that is reflected in a person's behavior.

13. Values
-Values are the moral principles and beliefs or
accepted standards
of a person or social group.
-Values are a person's or society’s beliefs about
good behavior and what things are important.