Social Advertising has unparalleled targeting and creative capabilities, yet many advertisers are not taking full advantage of this unrivalled opportunity to put engaging, attractive content in front of those most receptive to it. In our latest webinar, join Senior Performance Manager, Jack Carr, as he discusses Social’s role in the wider marketing mix, including some key tips on how to deliver optimum performance across all of your digital channels and how best to measure the true impact of Social in the online/offline ecosystem.

1. Top Tips for Maximising and
Measuring your Social Advertising
MAXIMISING & MEASURING YOUR SOCIAL ADVERTISING
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2. HOUSEKEEPING
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Everything you need to know about
today’s presentation.
Time
30 mins
Questions
Q&A at the end use the chat feature to ask
Content
We will be recording today’s presentation
Jack Carr
Senior Performance Manager

3. THE BACKGROUND
The Background
Social Media has rarely been far from the news in the last year or
so..

4. THE BACKGROUND
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Why does Paid Social matter?
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● Billions of users are there, including your current customers,
lapsed customers and potential customers
● You can leverage unequaled levels of targeting
● You can reach them in engaging & creative ways

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But what is holding it back?
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● Shaky foundations on some campaigns
● Murky attribution means it is hard to report, budget & optimise
● Isolated from other channels leads to an opportunity lost for
efficiency & UX gains
THE BACKGROUND

6. How can marketers operate efficient, impactful
Social campaigns that have a positive, measurable
impact across their marketing portfolio and wider
business?
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THE BACKGROUND

7. SOLID FOUNDATIONS
Solid Foundations
Intelligently implemented & complementary audience and
creative strategy, with clear goals, is the bedrock of the most
successful campaigns

8. SOLID FOUNDATIONS
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Tailored campaign goals
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● Facebook offers a wide variety of campaign goals
● Brand awareness, conversions, leads, page likes & more
● Incorrect application sets up your campaigns for failure

9. SOLID FOUNDATIONS
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Granular & varied audiences
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● Maximise on the audiences on offer
● Avoid granularity for granularity’s sake
● Overlay to minimise wastage
● Leverage your own data intelligently & widely

10. SOLID FOUNDATIONS
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Inspiring & hyper-relevant creative
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● One size fits all creative unlikely to maximise engagement
● Relevance to your brand, audience & campaign goal
● Coherent strategy with on-site, display, offline imagery &
copy

11. CROSS CHANNEL
Cross Channel
Sharing data & insights alongside accurate, consistent
attribution lead to higher performance, efficiency & more
appropriate budget allocation

12. CROSS CHANNEL
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Sharing.
Creative Strategy

13. CROSS CHANNEL
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Share
Inform
Perform
Sharing.
Creative Strategy
Performance Data

14. CROSS CHANNEL
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Sharing.
Creative Strategy
Performance Data
Audiences

15. CROSS CHANNEL
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Siloed Attribution
Google Marketing Solution
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Sharing.
Creative Strategy
Performance Data
Audiences
A Source of Truth

16. CROSS CHANNEL
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Sharing.
Creative Strategy
Performance Data
Audiences
A Source of Truth
Performance
Data
Audiences
Attribution
Creative
Ad Copy
Paid Social
Budget Allocation
Display
Paid Search
Bid Management
Landing Page
Optimisation
Targeting
Keyword
Refinement
DSP Selection
Exchange
Optimisation
Campaign Goals
Placement
Optimisation

17. The end.
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Jack Carr (0) 207 186 2100NMPIDIGITAL.COM
Questions?