Fred Maude, Incubeta's Shopping Lead, casts a glance at the future of CSS and Shopping, exploring the implications for our own CSS platform, BuyBye.

1. AUGUST 2019
The Future of BuyBye.
CSS EVENT

2. Where Are We?1.
What Does It Mean?
How We React?
2.
3.
©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED.
AGENDA

3. ©2019 NMPi. ALL RIGHTS RESERVED.
Where are we?

4. “The more things change, the more
they stay the same”
Turbulent changes do not affect reality on a deeper
level other than to cement the status quo.
WHERE ARE WE?

5. 100%
BRIDGE PAGES

6. 0.012%
COMPARISON SHOPPING

7. 99.9%
COMPARISON SHOPPING

8. ©2019 NMPi. ALL RIGHTS RESERVED.
What does this
mean?

9. Reduced CPCs
Shopping Excellence

10. ©2019 NMPi. ALL RIGHTS RESERVED.
How do we
react?

11. THE CAMPAIGNS
Product Search
Term
Feed
Optimisation
Item level bidding
One Product per Ad Group
3 tier campaign structure
Automated search term analysis
Product titles adaption
Search trend insertion
Competitiveness
Custom labelsGranular audience overlays
Audiences
Automated campaign thresholds
Search trend insertion

12. Agnostic Standardization Transformation Bigquery
THE PLUMBING

13. THE CAMPAIGNS
Search Term
Comparison
Market Monitor
Product
Comparison
Price Comparison
1 2
v
Margin & Stock
Level Data
Client Data
3
Sitewide Product
Performance
Floodlight Data
Product Performance
and Search Terms
Campaign Performance
Product Performance
Affiliate Performance
5
Amazon, Weather,
Premier League
External Sources
4

14. Where: 99.9% of journeys are the same
What: Shopping excellence is required
How: Investment into technology
the campaign, the plumbing and the smarts

15. Thank You for your Time!
©2019 DQ&A. ALL RIGHTS RESERVED.
Fred Maude
Any Questions?