People are afraid of SEO for several reasons: it is a new concept unlike traditional marketing strategies; it is complex involving many technical elements like keyword research, content marketing, and link building; it takes a long time to see results unlike paid advertising campaigns; it can attract the wrong kind of traffic if keywords are not chosen carefully; search engines change their algorithms frequently requiring constant adaptation; Google penalties for violating guidelines can cause major issues; and maintaining an effective SEO strategy requires ongoing work. However, with diligent research, quality content creation, and adhering to best practices, SEO remains a powerful marketing strategy.

1. 7 Reasons Why People Are Afraid Of
SEO These Days
Selvan Tamilmani,
Co-Founder and Digital Marketing Head
Pattronize InfoTech

2. 7 Reasons Why People Are Afraid Of
SEO These Days
• It’s no wonder the articles proclaiming “SEO is dead” keep
popping up every year. This strategy will probably be
around for as long as search engines are around and most
marketers know this.
• So why are people afraid of SEO? What makes this modern
marketing strategy more intimidating than other
alternatives?
• Just explore the reasons here:

3. 7 Reasons Why People Are Afraid Of
SEO These Days
• It is A New Concept
• It is Too Complex
• It Takes Too Much Time
• It Brings in the Wrong Kind of Traffic
• Search Engine Changes Too Often
• Google Penalties Cause Trouble
• Requires Constant Maintenance

4. It is A New Concept
Most marketing campaigns are similar to traditional marketing
strategies. For example, PPC is similar to a newspaper or
classified ads. Video content is similar to television ads. This
means business owners and marketers are comfortable with such a
strategy.
Because SEO is unlike any other marketing strategy, many people are
intimidated by it and skeptical about its effectiveness. It is also
more difficult to see the results of SEO in action, which adds to
the skepticism.

5. It is Too Complex

6. It is Too Complex
Most SEO campaigns start with a thorough audit of a website. This
gives marketers a clear idea of what to improve. Once the audit
is complete, marketers will implement strategies like:
•Keyword research
•Content marketing
•Backlink building
•Internal Linking
•Technical SEO
•Local SEO

7. It Takes Too Much Time

8. It Takes Too Much Time
• This is another common complaint regarding SEO. Most people don’t
want to wait month or even years until they see any real benefit
from SEO. They would rather invest in strategies like PPC that
provide much faster results.
• While SEO takes time, it doesn’t take that much time. In most
cases, you will start to see some benefit from your SEO campaign
in around 9 weeks. After 12 months or so of consistent marketing,
you will be able to see a significant increase in ranking.

9. It Brings in the Wrong Kind of Traffic
• SEO is a strategy designed to bring in more traffic to your
website. When people plan for this campaign, they rarely consider
what kind of traffic they might attract. This means they create
the wrong type of content and choose the wrong keywords for the
campaign.
• Your SEO campaign will be more successful if you target people
who intend to buy things instead of people who just want some
information. This requires diligent research into your customer
demographic and a focus on intent-based keywords.

10. Search Engine Changes Too Often
• They’re still a work-in-progress, which means Google, Bing, and
other such companies upgrade their search algorithms regularly to
improve the quality of their services.
• So people aren’t wrong when they say the search engine changes
too often. However, it is possible to keep up with the changes
because some of the core fundamentals of the engine doesn’t
change. Google is still focused on the quality websites. As long
as you focus on quality and follow Google guidelines, there
shouldn’t be a problem.

11. Google Penalties Cause Trouble
• Google doesn’t shy away from penalizing websites if they don’t
comply with webmaster guidelines.
• Google doesn’t like any website manipulating the results to their
benefit. Black hat strategies like link spam, keyword stuffing,
page cloaking, link farming, etc, will land you in trouble
quickly.
• However, if you avoid illegal techniques and keep an eye on the
webmaster’s guidelines, you won’t face any serious penalties.

12. Requires Constant Maintenance
• SEO requires regular monitoring and maintenance because the
search landscape is fluid. Customer behavior also changes from
time to time, which means strategies that worked a year ago might
not work today.
• The only regular maintenance requirement is the content. You need
to make sure your website has a fresh supply of content. This
shows Google that you’re up to date and provide fresh information
to the audience. Regular maintenance is vital, but it isn’t very
complicated or time-consuming.

13. THANKS!
Any questions?
You can find me at
webmaster@pattronize.com
Source :
https://www.pattronize.com/blog/why-people