Mobile is big this year, and we mean B-I-G. And it shows no signs of slowing down even before Google launched Mobilegeddon in April. Here are the major changes in 2015 that will certainly pick up in 2016.
Original content : http://goo.gl/Py1Rxa
As 2012 comes to an end, we look at what 2013 holds for the Search industry. Our directors provide insights into the advancements that can be expected in SEO, PPC and Social Media, whilst Google highlights what to expect from the 2013 consumer.
Greenlight's Magazine: Search & Social Media Survey EditionGreenlight Digital
Read our Search and Social Media Survey Edition which focuses on the results of our 2012 survey, which asked 500 internet users for their views on Mobile, Facebook Advertising, Fan Acquisition and searching online in multiple languages.
In the Spring Edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
A 360˚ analysis of the most important search terms, trends and benchmarking data in the online Cruise sector. This report provides an exclusive snapshot of the online Search and Social Media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.
Product focus: Brand, Cruise Liners, Destinations, Generics
Greenlight's Consumer Electronics Sector Report, May 2013, Issue 1Greenlight Digital
A 360˚ analysis of the most important search terms, trends and benchmarking data in the consumer electronics sector. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.
Product focus: Computing, TV & Entertainment, Small Kitchen Appliances, Large Kitchen Appliances
Greenlight's Gaming Sector Report, April 2013, Issue 10Greenlight Digital
A 360˚analysis of the most important search terms, trends and benchmarking data in the Gaming sector. This report provides an exclusive snapshot of the online Search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.
Product focus: Bingo, Casino, Poker, Sports Betting
Greenlight's Retail Banking Sector Report, May 2013, Issue 16Greenlight Digital
A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the Search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.
Product focus: Banking, Borrowing, Savings & Investments
As 2012 comes to an end, we look at what 2013 holds for the Search industry. Our directors provide insights into the advancements that can be expected in SEO, PPC and Social Media, whilst Google highlights what to expect from the 2013 consumer.
Greenlight's Magazine: Search & Social Media Survey EditionGreenlight Digital
Read our Search and Social Media Survey Edition which focuses on the results of our 2012 survey, which asked 500 internet users for their views on Mobile, Facebook Advertising, Fan Acquisition and searching online in multiple languages.
In the Spring Edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
A 360˚ analysis of the most important search terms, trends and benchmarking data in the online Cruise sector. This report provides an exclusive snapshot of the online Search and Social Media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.
Product focus: Brand, Cruise Liners, Destinations, Generics
Greenlight's Consumer Electronics Sector Report, May 2013, Issue 1Greenlight Digital
A 360˚ analysis of the most important search terms, trends and benchmarking data in the consumer electronics sector. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.
Product focus: Computing, TV & Entertainment, Small Kitchen Appliances, Large Kitchen Appliances
Greenlight's Gaming Sector Report, April 2013, Issue 10Greenlight Digital
A 360˚analysis of the most important search terms, trends and benchmarking data in the Gaming sector. This report provides an exclusive snapshot of the online Search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.
Product focus: Bingo, Casino, Poker, Sports Betting
Greenlight's Retail Banking Sector Report, May 2013, Issue 16Greenlight Digital
A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the Search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here.
Product focus: Banking, Borrowing, Savings & Investments
Mobile Strategy for Small Businesses - BrightonSEO 2013Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
Greenlight digital marketing - when the digital cookie crumblesGreenlight Digital
Browser ‘cookies’ are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must offer users opt-in consent tools to allow cookies to pass information about browsing activities to 3rd parties. So here’s our brief and easy to read slide pack giving you an overview and highlighting options.
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.
The new age organizations cannot even think of optimally promoting and selling their products and services without digital marketing. Large, medium and small enterprises have seen a lot of traction with this mode of marketing in 2016 and the trend will very well be continued in 2017 too.
Here are some of the top Digital Marketing trends to watch out for in the next one year and beyond.
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
14 Digital Trends You Need To Understand For The Upcoming Year The Web Showroom
Keeping up with the rapidly changing landscape of digital has always been a challenge for businesses regardless of the industry. To keep you ahead of the curve this SlideShare will provide you with the top 14 emerging trends that will impact the way your organisation operates in the digital space over the next 12 months.
A few of the trends covered are:
- The rise of mobile
- Facebook's influence on apps
- Differences in desktop and mobile user experiences
- Adblocking technology
- Where the big players are spending their money
- What type content is relevant to today's audiences
- SEO for voice search
- Practical applications to get you started now
- And, much, much more!
This webinar puts a spotlight on:
1. The big Asian messaging platforms
2. Their adoption across key markets
3. Case studies of how brands have adapted, thrived and built revenue
4. What’s going to happen next
Had an awesome event both offline and online? So what’s the success on social media? A comprehensive report on tracking your event coverage on Social Media.
Find out which trends will be ruling social media platforms in 2018, and how capitalizing on these trends will allow brands to create relationships with consumers.
7 Digital Marketing Trends that Should Be On Your Radar for 2017 | AltosAltos
In 2017, edging out the competition and delivering high-value digital marketing means staying ahead of the curve on technology and strategy - and time spent playing catch-up will cost you.
Join Altos for an example-packed look at today's most effective digital marketing trends, including how to boost your business profile with effective executive branding and influence marketing; how to deliver better content with visual marketing, automation, and artificial intelligence; how to conquer the balance between mobile and desktop; and more.
We dive into these and other cutting-edge trends and growth strategies so you can arm yourself with the latest content planning methodology and technology to move your customers through the journey faster, better, and wiser.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
2017 Digital Marketing Predictions You Should KnowKatana Media
As we close out 2016 and welcome 2017, it is once again time for predictions season in the digital marketing world, and our “2017 Digital Marketing Predictions You Should Know” resource guide is packed with the important insights that should be top of mind. We have scoured primary data and resources to provide you with a collection of key facts that will hopefully help you and your organization optimize your business model for a success.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
We live in a world where over half of Google's US search traffic comes from mobile devices, making it critical for Google to serve the mobile user's needs. You may have heard that Google officially announced their move towards a "mobile-first index" in November 2016 and you've almost certainly noticed that Google stopped featuring desktop ads on the right of the screen, more closely aligning their desktop search ads with their mobile layout. But what does this mean for your role as a search engine marketer? This Meetup will deliver actionable strategies that you can put in place to ensure you're effectively optimizing your organic and paid search campaigns for mobile. We will also discuss how and when to use Accelerated Mobile Pages (AMP), tips to increase conversions across all device types, mobile-friendly ad extensions to test, ways to report on mobile and measure success, and how the rise of voice search may impact the industry.
Mobile Strategy for Small Businesses - BrightonSEO 2013Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
Greenlight digital marketing - when the digital cookie crumblesGreenlight Digital
Browser ‘cookies’ are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must offer users opt-in consent tools to allow cookies to pass information about browsing activities to 3rd parties. So here’s our brief and easy to read slide pack giving you an overview and highlighting options.
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.
The new age organizations cannot even think of optimally promoting and selling their products and services without digital marketing. Large, medium and small enterprises have seen a lot of traction with this mode of marketing in 2016 and the trend will very well be continued in 2017 too.
Here are some of the top Digital Marketing trends to watch out for in the next one year and beyond.
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
14 Digital Trends You Need To Understand For The Upcoming Year The Web Showroom
Keeping up with the rapidly changing landscape of digital has always been a challenge for businesses regardless of the industry. To keep you ahead of the curve this SlideShare will provide you with the top 14 emerging trends that will impact the way your organisation operates in the digital space over the next 12 months.
A few of the trends covered are:
- The rise of mobile
- Facebook's influence on apps
- Differences in desktop and mobile user experiences
- Adblocking technology
- Where the big players are spending their money
- What type content is relevant to today's audiences
- SEO for voice search
- Practical applications to get you started now
- And, much, much more!
This webinar puts a spotlight on:
1. The big Asian messaging platforms
2. Their adoption across key markets
3. Case studies of how brands have adapted, thrived and built revenue
4. What’s going to happen next
Had an awesome event both offline and online? So what’s the success on social media? A comprehensive report on tracking your event coverage on Social Media.
Find out which trends will be ruling social media platforms in 2018, and how capitalizing on these trends will allow brands to create relationships with consumers.
7 Digital Marketing Trends that Should Be On Your Radar for 2017 | AltosAltos
In 2017, edging out the competition and delivering high-value digital marketing means staying ahead of the curve on technology and strategy - and time spent playing catch-up will cost you.
Join Altos for an example-packed look at today's most effective digital marketing trends, including how to boost your business profile with effective executive branding and influence marketing; how to deliver better content with visual marketing, automation, and artificial intelligence; how to conquer the balance between mobile and desktop; and more.
We dive into these and other cutting-edge trends and growth strategies so you can arm yourself with the latest content planning methodology and technology to move your customers through the journey faster, better, and wiser.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
2017 Digital Marketing Predictions You Should KnowKatana Media
As we close out 2016 and welcome 2017, it is once again time for predictions season in the digital marketing world, and our “2017 Digital Marketing Predictions You Should Know” resource guide is packed with the important insights that should be top of mind. We have scoured primary data and resources to provide you with a collection of key facts that will hopefully help you and your organization optimize your business model for a success.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
We live in a world where over half of Google's US search traffic comes from mobile devices, making it critical for Google to serve the mobile user's needs. You may have heard that Google officially announced their move towards a "mobile-first index" in November 2016 and you've almost certainly noticed that Google stopped featuring desktop ads on the right of the screen, more closely aligning their desktop search ads with their mobile layout. But what does this mean for your role as a search engine marketer? This Meetup will deliver actionable strategies that you can put in place to ensure you're effectively optimizing your organic and paid search campaigns for mobile. We will also discuss how and when to use Accelerated Mobile Pages (AMP), tips to increase conversions across all device types, mobile-friendly ad extensions to test, ways to report on mobile and measure success, and how the rise of voice search may impact the industry.
SEO is on verge of making major changes this year. They're forecast to impact significantly on current popular SEO methods, bringing out metabolic change on search results. In order that those changes to come up may not surprise you, remain ready with solid SEO insights from SEO consultants at: www.citytechcorp.com/services/search-engine-marketing/
Research findings about the rising use of smartphones and how the Google patent shares what can be done to boost your search engine optimization. Mobile SEO is a definite search trend to be aware of for 2011 and beyond.
Streamline Results is proud to release its 1st edition Digital Results E-Magazine. In this edition we will go over some of the best free PPC tools, Facebook Local Effect, and some SEO strategies for 2015. Enjoy!
the top SEO trends to watch out for in the year 2021. A Digital Marketing company can provide you with a high-quality search engine optimization service that can help you in leveraging the latest 2021 SEO trends.View More
Trends in website development are evolving faster than they can be implemented in a real-life scenario. What is popular today does not mean that tomorrow it will be in the trend, you must keep yourself updated. That is the reason you should be ahead of the game always.
SEO Trends for 2014 - Smart Insights Digital Marketing PrioritiesDigital Juggler
This is a presentation I gave for the Smart Insights Digital Marketing priorities webinar series on why SEO is still important in 2014 and key trends to look out for.
2018 has seen many advancements to the digital marketing world, and technology is showing no signs of slowing down in 2019.The digital landscape is progressing at a rapid pace — and businesses need to stay on top of these latest trends and strategies to find success in 2019.
SEO in 2017 - what do you need to know? What's changed and what are the big focus areas where you need to dedicate your time and attention to?
Come join Jenny Munn and Mickey Mellen for a two-hour session on Search Engine Optimization in 2017.
We’ll talk about what’s new with Google, such as the push for SSL and new tools like AMP, and show you what basic changes you can make to improve your site’s visibility and to drive more traffic and conversions. Get ready to roll up your sleeves and come prepared with your keywords and questions.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
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This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
2. Mobile is big this year, and we mean B-I-G. And it
shows no signs of slowing down even before
Google launched Mobilegeddon in April. Here are
the major changes in 2015 that will certainly pick
up in 2016.
3. 1) Mobile indexing
As we can see in Google Analytics reports, Google is capable of raking in traffic
results based on the device the searcher uses. Google has been using this
technology since 2009 although we see search results that are typically based
on similar ranking algorithms.
That’s going to change this year; there’s a 99% chance that mobile indexing will
happen this year. With the launch of Mobilegeddon comes a promise that the
search engine giant will give priority to mobile-friendly sites for mobile searches.
Clearly, mobile indexing is in the works.
With this in mind, SEOs need to explore the platform deeper. The mobile user
experience (UX) will be another point of competition by next year. Remember
that Google is after a quality experience that’s why it ranks mobile-optimized
sites higher than those that aren’t.
4. 2) Mobile site speed
Again, with UX in mind, Google aims to escalate the mobile experiences by
almost forcing site owners to make their mobile sites fast. Dubbed as The AMP
Project, mobile speed is another ranking factor to look at next year. AMP stands
for accelerated mobile pages for creating faster and more attractive mobile
browsing experience.
Experts themselves are skeptical more so because desktop site speed, while it
is a ranking signal, is rather trivial. But don’t let the plainness of the statement
fool you. Speed is a matter of fact, and roads lead to getting faster or lagging
behind the competition.
Some experts, on the other hand, figure that AMP is here to stay. WordPress, for
instance, develops a plugin to the standards of AMP. WordPress is one with
Google in providing users with a much better UX and if it means supporting a
free and open Internet, then so be it.
5. 3) Page speed optimization
Page speed has been in the list of yearly trends, but the changing requirements
around it are getting even more sophisticated that it cannot be taken out of the
lists. For emphasis, all things being equal, a fast-loading website will always
outrank a slow-loading website.
Again, the requirements are getting more stringent. If a site didn’t load in 3
seconds, 40% of the visitors would leave. More than 50% of the visitors expect
the site to load within 2 seconds. And a second delay could mean 7% loss in
conversion.
Let us not forget that Google allocates a crawl budget to every website. Yes, it
crawls your site for a specific period. So, if your website loads very slow, it will
eat much of that crawl budget, leaving other unimportant pages uncrawled and
unindexed.
6. 4) Spoken query
What Siri, Cortana and Google Now and now, Facebook M have in common?
Yep, your answer is the same as mine. These are digital assistants that make
our lives easier and more convenient with each use.
However, for digital companies including any SEO Company, these vutlers
(virtual butlers) are a completely different story. These are game changers. In
fact, in a one-day survey conducted by PhoneArena.com, about 34.36% of
online users are using Google Now every day, 29.99% use it every now and
then, and only 35.65% have never used it. Evidently, once these vutlers get into
you, you cannot stop using them; they become pervasive.
These are long-tail keyword queries with context-aware results. Search is more
complex than ever. And they pose a serious challenge for SEOs. The goal this
2016 is to write contents that are colloquial and conversational in nature.
7. 5) Social content indexing
Speaking of content, Google had already inked a deal with Facebook and Twitter
regarding search news. So, don’t be surprised to see tweets in mobile SERPs
(search engine results pages), for instance.
We can only predict, but the signs are so strong we cannot ignore them. Google
will heavily index more and more sites including social networking sites in 2016.
Social media will become more relevant aggregators of information.
Apparently, SEOs need to take note that the Internet and social media are
getting boundary-less by the day. Social media marketing should no longer be
an option, but a must.
8. 6) Rich answers
Rich answers are eating up the SERPs. Not only that, rich answers account for
35% of all search queries nowadays. Here is another SEO opportunity that we
can all exploit. However, this too takes some getting used to especially since it
means fewer positions in the results pages.
On the other end, it could only be an opportunity if you help Google in answering
the questions that users ask. So, appearing as a rich answer is not necessarily
about the ranking, but about creating high-quality, unique and informative
contents.
Again, the emphasis is on long-tail keywords on contents that directly answer
common questions about your niche. Looks like we cannot abandon keywords;
not this 2016. And structure the content the way your readers would expect how
it should be structured – most important information at the top. That’s the
inverted pyramid FYI.
9. 7) Local search
With the power of mobile, along with the proliferation of digital assistants, there
is an increased pressure for local businesses to be more local. This also means
escalating demand to do local SEO much better than before.
When a user searches for the nearest flower shop in Lackawanna using his
Apple watch, make sure that your business will show up. It’s about country,
state, and region as well as street and neighborhood. That’s how it’ll be in 2016
– local search becoming more local.
Local listings and schema tagging are two of your priorities. Through this, you
may capture more of the local market share by showing increasingly relevant
results with their queries.
10. 8) Interactive content
If content is king, interactive content is the prince. Or, it could be the crown-
stealer this 2016? While we have to wait and see to know the answer, let’s feast
on what we already know – interactive contents can encourage engagement.
If you think polls are the only way to do this, think again. There are many other
ways such as online calculators, maps, games, videos, animations, and even the
scrolling experience. The goal is to make it immersive and yet non-intrusive.
Evidently, the challenge lies in creating interactive contents for both desktop and
mobile sites. It would be difficult to create interactive contents for desktop
websites hoping they will scale when viewed on mobile devices. So, content
creation prioritization will come into play.
It only goes to show that the Internet is an ever-evolving landscape.
Nonetheless, the trends are geared toward these eight items although there
could be more. One thing is for sure though: change is coming! Embrace it or
decay.