This document provides 5 steps to optimize content for SEO: 1. Do keyword research and use relevant keywords that are meaningful to your product or industry. 2. Focus on quality over quantity by writing long-form content around a single central theme without straying. 3. Focus on readers first by writing naturally and then optimizing for search engines by adding keywords and metadata. 4. Build quality links by linking to only relevant and popular websites in a way that adds value. 5. Make content social by including sharing buttons and prompting social shares to improve search rankings.

1. Optimize
Your Content
for SEO
….in 5 easy steps

2. Why SEO is needed
for your website?
» Leads to better
volume of traffic
» Facilitates targeted
traffic

3. Why SEO is
needed for your
website?
» Higher search
engine rankings
improve visibility of
the brand
significantly

4. SEO is Good for
Your Online Business
net digital ad revenues
worldwide generated by Google
37,80,000
$63 billion
No. of searches
per minute on Google

5. How to Optimize
Your Content for
SEO?
1. Keyword is the key
2. Quality over
quantity
3. Optimize for people
and Google

6. How to Optimize
Your Content for
SEO?
4. Attract high quality
links
5. Be Social with the
content

7. 1 - Keyword is
the Key
a. Do keyword research
across competition and industry
to know what your customers
are searching for..

8. 1 - Keyword is
the Key
b. Be relevant
Keywords should be relevant to
your product and meaningful

9. 2 – Quality over
Quantity
a. Keep the right length
Long form Content > 1000 words
generates more links and shares

10. 2 – Quality over
Quantity
b. One Central Theme
Discuss one key idea per content
and do not stray away from it

11. 3 – People first,
Google Second
a. Focus on readers first
Write your content in a natural
flow without focusing on Google
bots in the first draft

12. 3 – People first,
Google Second
b. Next, attract Google
Once your content draft is ready,
you can insert keywords and add
focus keywords, meta
descriptions, and image alt text

13. 4 – Quality Link
Building
a. Focus on superstars
Make sure to link only to
relevant and popular websites

14. 4 – Quality Link
Building
b. Make it meaningful
The link should add more
information to the central theme
being discussed in the content

15. 5 – Make your
content social
a. They are vital
The popularity of social media
sites automatically improves
your content’s rankings

16. 5 – Make your
content social
b. Make content shareable
Have ‘share’ buttons and prompt
readers to like the content on
their social media platforms

17. THANKS!
Any questions?
You can find us at
» www.textuar.com
» info@textuar.in