This document provides 10 tips for improving search engine optimization (SEO). It recommends using key phrases instead of keywords, answering questions that users may search for on Google, and completing a Google Places profile for local traffic. It also suggests adding new content daily, creating an XML sitemap, checking backlinks, implementing 301 redirects when changing URLs, engaging on social media, and adding original value to content.

1. 1 easyways
to
improve your
search
engine
optimization!
1.
Use key phrases,
not keywords.
2.
Answer questions.
search
The old keyword rules of SEO
are no longer true. Using them
excessively may hurt your
rankings. Instead, use key
phrases that your visitors will
be searching.
8.
Keep experimenting.
There’s always something you
could be testing or tweaking to
try to increase conversions while
avoiding bounces. Run plenty of
A-B tests, and see what
approaches your customers
react to best.
5.
Add content at least
once per
working day.
More blogs translate directly to
more traffic. Frequent updates
attract leads, and they also
attract the search spiders that
keep your site index fresh.
Google is focusing on the ability of their
search engine to respond to
natural-language questions. If your website
content answers questions being searched
in Google, you’ll see a lot more traffic.
3.
Complete your
Google Places profile.
Complete your Google Places
profile for local traffic. This is
one of your best moves. You’ll
see more in-store traffic, as well
as seeing a boost to your
search engine rankings.
6.
Check your
backlinks.
4.
Create a sitemap.
This small file gives visiting
search engine spiders a
complete list of everything on
your site. You’ll see much more
accurate indexing with a
complete sitemap.
search
Know your inbound links to ensure they are
valuable and not hurting your SEO. Google prefers
natural, high quality links. LinkResearchTool,
MajesticSEO or OpenSiteExplorer will help you
identify any negative SEO.
7.
Always remember
301 redirects.
SEO
An HTML 301 call tells a browser that the
content on a page has moved, and
redirects the user. This also works on
search engine spiders. Therefore, whenever
you change URLs, implement 301 redirects.
Skipping this can be a huge blow to your
search results.
301 redirects A
9.
Get social.
There’s a big “chicken or egg”
problem when talking about the
relationship between SEO and
Social, but the correlation is still
clear: Higher social activity
relates directly to better SEO. Or
vice-versa. Social engagement
and search engine optimization
are closely linked.
search
10.
Add value.
Companies with the best SEO
consistently add value to their
content. Don’t merely recycle ideas
and infographics from other
websites: Add your own ideas, or
create your own graphics. Adding
more content to existing content
gains shares; recycling does not.
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SEO
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