This report is compilation of the most successful, most engaging and most innovative campaigns that brands have run on social media in the last month. Take a look at what brands actually did to make them successful.

1. TOP INDIAN BRANDS
ON SOCIAL MEDIA
MARCH 2014

3. Some of our clients

5. Sector Leaders in India
(Based on the Unmetric Score* for Facebook)
Sector Brand
Automotive
Aviation
Beverages - Alcohol
Banking & Finance
Sector Brand
Consumer
Electronics
Food & Beverages
Home Appliances
Home Care
March 2014
*The Unmetric Score has two components - the Audience Strength and the Engagement Score. The Audience strength represents the size (share of
market, presence) of the brand within the social network, and the Engagement score represents the brand’s engagement with customers
(interaction, velocity). The number is normalized to give brands a score between 0 and 100.

6. Sector Leaders in India
(Based on the Unmetric Score for Facebook)
Sector Brand
Hospitality
Insurance
Mobiles &
Handhelds
Personal Care
Restaurant & Café
Sector Brand
Retail
Retail Chain
Telecom
Travel & Tourism
Technology
March 2014

7. A closer look
into these
sectors & brands

8. *Engagement is the measure of audience responses to a brand's content and activity on a social network. To calculate the engagement score, we
weigh audience interactions on brand content such as Likes, Comments, Shares or Favorites, Replies and Retweets based on their importance. We
then divide their weighted sum by our estimate of the number of brand fans and followers who actively receive and view such content.

9. Nestlé– #ShareYourGoodness
Nestlé’s share your goodness TVC was very successful on social media. During the campaign there
was a sharp increase in its fan base. In this period, the brand experienced a growth rate of 350%
which is 130 times the sector average.
Content that was about the brand is what
engaged best with Nestlé’s fans.

11. HIT – Kill Pests Kill Diseases
HIT had multiple innovative contests to get fans to engage with the brand. The campaign defined by
#HITandWIN asked participants to comment “HIT” on the post. Instead of a year’s supply of HIT, the
winner was awarded a Flipkart gift voucher which was very sporting of the brand.
This post announcing a 26 rupee off on a
product was the most liked post in the month.
The contest and this post combined brought in
tons of interactions and engagement for the
brand.

13. Adlabs Imagica– Images Galore
What worked for Adlabs Imagica was uploading images of guests in its theme parks. The brand
added many new images to its albums and received the most Likes on these images.
Likes from images contributed to over 50% of
all likes in the month.

15. Sector Leaders in India
(Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Beverages - Alcohol
Banking & Finance
Consumer
Electronics
Sector Brand
Food & Beverages
Home Appliances
Home Care
Hospitality
Insurance
March 2014

16. Sector Leaders in India
(Based on the Unmetric Score for Twitter)
Sector Brand
Mobiles &
Handhelds
Personal Care
Restaurant & Café
Retail
Sector Brand
Retail Chain
Telecom
Travel & Tourism
Technology
March 2014

17. A closer look
into these
sectors & brands

19. Toyota India – #1millionreasons
Toyota reached 1 million customers in March and celebrated it with a quiz involving exciting
giveaways. To participate, people had to follow the brand, re-tweet the question and answer with
the #1millionreasons.
The quiz was conducted on the 14th of March.
The hashtag was used over 3,000 times in just
that one day. It became the most used hashtag
in the month.

21. Axis Bank Offers– Contest boosts engagement
Axis Bank’s Offers handle ran a contest where followers were asked to share with the brand their
#ExcuseToShop in order to win movie vouchers. The campaign that began on 21st March brought in
tons of mentions and engagement.
Multiple hashtags were used during
the course of the campaign.
#excusetoshop was the most used.

23. SamsoniteIndia– #DiscoverIndia Contest
Samsonite India ran a quiz contest themed on destinations in India. The campaign saw an
engagement score that was over 18 times the sector average. #DiscoverIndia became the most
used hashtag in the sector.

25. Sector Leaders in India
(Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Beverages - Alcohol
Banking & Finance
Consumer
Electronics
Sector Brand
Food & Beverages
Home Appliances
Home Care
Hospitality
Insurance
March 2014

26. Sector Leaders in India
(Based on the Unmetric Score for YouTube)
Sector Brand
Mobiles &
Handhelds
Personal Care
Restaurant & Café
Retail
Sector Brand
Retail Chain
Telecom
Travel & Tourism
Technology
March 2014

28. Sunsilk
Sunsilk celebrates 2 States
Sunsilk tied up the movie ‘2 States’ to promote
their new ‘Natural Recharge’ shampoo. The
video received almost 400,000 views in March.
Video Views Growth

29. Nikon
Nikon School D-SLR Tutorials
Nikon uploaded a series of D-SLR tutorials. These
videos brought in over 130,000 new views for the
channel. It resulted in a growth rate of 62% which
is almost 12 times the sector average of 5%.
Channel Views Growth

30. Pizza Hut
Home Delivery on a Horse
Pizza Hut’s creative marketing stunt brought
the brand a 103% growth in channel views
and 30% growth in subscriber base.
The video is now the second most viewed
video of all time in the brand’s channel.
Channel Views Growth
Subscribers Growth

31. Unmetric compiled this report by sourcing
data from its own benchmarking platform.
Click here to gain access to all this data
by claiming a free 6 day trial.
We analyze data from:

32. Please contact us at info@unmetric.com
or
drop us a line on Twitter with @unmetric

35. × × ×
× × ×
× ×