2014 is already shaping up to be an amazing year for brands on social media. From pre-Super Bowl madness to contests and product launches, January brought warm tidings of a great year to come. Read the whole story here :http://bit.ly/1eLyGcs
Top Australian Brands on Social Media- January 2014Unmetric
Brands in Australia are constantly fighting for the attention of followers and fans and Engagement is the key factor for this endeavor. Armed with videos, contests and deals, Australian brands have jumped into 2014, refreshed and full of energy to engage. Check out the full story here: http://bit.ly/1ct7X7T
Top Indian Brands on Social Media in March 2014Unmetric
This report is compilation of the most successful, most engaging and most innovative campaigns that brands from India have run on social media in the last month.
All images in this report are hyperlinked to their original post.
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This report is compilation of the most successful, most engaging and most innovative campaigns that brands have run on social media in the last month. Take a look at what brands actually did to make them successful.
Top Australian Brands On Social Media in September 2013Unmetric
The Top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities.
Top Australian Brands on Social Media - February 2014Unmetric
Two months in to the New Year and brands are on the look out for interesting ways to engage with their followers. February being the month of love, the campaign script has already been written for most brands, all that changed was the execution as brands came up with innovative ways to make followers fall in love with them. Check out the whole story here: http://bit.ly/1hSl3gB
Top Australian Brands on Social Media- January 2014Unmetric
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Top Australian Brands On Social Media in September 2013Unmetric
The Top Australian brands are weighed and measured for their social media performance to find out which ones are doing the best job of growing and engaging their online communities.
Top Australian Brands on Social Media - February 2014Unmetric
Two months in to the New Year and brands are on the look out for interesting ways to engage with their followers. February being the month of love, the campaign script has already been written for most brands, all that changed was the execution as brands came up with innovative ways to make followers fall in love with them. Check out the whole story here: http://bit.ly/1hSl3gB
Social Media Shakedown of Top Brands in September 2013Unmetric
Heineken drops people on desert islands as part of an elaborate campaign played out on social media channels, T-Mobile continues its customer oriented approach with fast replies to questions on Facebook and American Express asked customers what their #passionproject was
[Report] Top Indian Brands on Social Media for August 2013 by UnmetricSocial Samosa
Unmetric has released its report of Top Indian Brands on Social Media for the month of August 2013. The report focuses on brands from 10 different sectors on 4 distinct social networking platforms.
Social Media Shakedown of Top Brands in June 2013Unmetric
The fastest growing and most engaging brands are taken apart in this report to understand the secrets behind their highly successful social media campaigns. Burberry wowed the social world when they posted specific kinds of content while Adidas' new sports shoe helped them achieve huge fan growth.
JetBlue turns to paper airplanes in their latest Twitter campaign while Amex used peoples' passion projects to reach out to a huge audience.
Social Media Shakedown of Top Brands in December 2013Unmetric
WestJet warmed the hearts of dozens of weary travellers in a fantastic video, Michael Kors continues to blaze a trail in the luxury sector and Keurig's 12 days of Christmas turns in to a super-hit.
Last year, mobile outpaced the desktop internet usage and in the year ahead of us, it is expected that mobile ad spend will top $100 billion worldwide, which accounts for 51% of the total digital market.
Despite this incredible growth and a consumer behaviour that is screaming for better interaction with brands, a lot of companies are still hesitant, when it comes to investing in mobile and respond to their consumer needs.
In this webinar we go in depth with, how to take advantage of mobile advertising the best way and market to the consumer in the moment of need.
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Social Listening for the Food & Beverage IndustryBrandwatch
With the advent of recent technological advancements and social developments, the food & beverage industry is undergoing some serious adjustments.
Social media has facilitated closer and stronger relationships between brands and their consumers. At the same time, the public has grown more conscientious of what they consume. Brands are under scrutiny.
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Download the report to discover:
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Smartphone revenue grew 73% year-over-year, according to Branding Brand's Mobile Commerce Index. The report shows revenue generated on smartphones increased from $24.1 million in April 2014 to $41.6 million in April 2015, making smartphones responsible for 13% of all online revenue -- a 63% year-over-year increase.
Section 1 part 2 of Marketing in Japan focuses on other digital marketing mediums used in Japan. It includes; mobile advertising to social media marketing.
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Half of 1,000 iPhone users say they will trade up to the next iPhone, which is expected to go on sale following Apple Inc.’s Special Event on September 7.
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Social Media Shakedown of Top Brands in February 2014Unmetric
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Check out this report for more insights into the top campaigns in February.
Social Media Shakedown of Top Australian Brands - March 2014Unmetric
Australian brands are aware of the simple truth that contests and sweepstakes invariably promote engagement. Platform isn’t a restraint either, as brands took to Facebook, Twitter and YouTube to announce their offers. The Australian no-nonsense attitude comes across as brands get straight to the point, and this obviously resonates with their fans.
Social Media Shakedown of Top Brands in September 2013Unmetric
Heineken drops people on desert islands as part of an elaborate campaign played out on social media channels, T-Mobile continues its customer oriented approach with fast replies to questions on Facebook and American Express asked customers what their #passionproject was
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Social Media Shakedown of Top Brands in June 2013Unmetric
The fastest growing and most engaging brands are taken apart in this report to understand the secrets behind their highly successful social media campaigns. Burberry wowed the social world when they posted specific kinds of content while Adidas' new sports shoe helped them achieve huge fan growth.
JetBlue turns to paper airplanes in their latest Twitter campaign while Amex used peoples' passion projects to reach out to a huge audience.
Social Media Shakedown of Top Brands in December 2013Unmetric
WestJet warmed the hearts of dozens of weary travellers in a fantastic video, Michael Kors continues to blaze a trail in the luxury sector and Keurig's 12 days of Christmas turns in to a super-hit.
Last year, mobile outpaced the desktop internet usage and in the year ahead of us, it is expected that mobile ad spend will top $100 billion worldwide, which accounts for 51% of the total digital market.
Despite this incredible growth and a consumer behaviour that is screaming for better interaction with brands, a lot of companies are still hesitant, when it comes to investing in mobile and respond to their consumer needs.
In this webinar we go in depth with, how to take advantage of mobile advertising the best way and market to the consumer in the moment of need.
We also talk about, how to measure and optimise mobile advertising the best way and keep track of the performance.
Social Listening for the Food & Beverage IndustryBrandwatch
With the advent of recent technological advancements and social developments, the food & beverage industry is undergoing some serious adjustments.
Social media has facilitated closer and stronger relationships between brands and their consumers. At the same time, the public has grown more conscientious of what they consume. Brands are under scrutiny.
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Download the report to discover:
- How to time Twitter activity to get more attention
- What bacon and kale can tell us about the health food trends and US consumers
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Contests, deals and offers were a go-go over the Christmas period for Australian brands as they looked to ramp up consumer engagement. Insurance company Medibank proved that you can make insurance interesting with a series of Twitter chats that captured the attention of followers while Cathay Pacific tried to inspire wanderlust amongst its Facebook fans with a series of hot deals on airfares to Europe.
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April 2015 Mobile Commerce Index (MCI) - Branding BrandBranding Brand
Smartphone revenue grew 73% year-over-year, according to Branding Brand's Mobile Commerce Index. The report shows revenue generated on smartphones increased from $24.1 million in April 2014 to $41.6 million in April 2015, making smartphones responsible for 13% of all online revenue -- a 63% year-over-year increase.
Section 1 part 2 of Marketing in Japan focuses on other digital marketing mediums used in Japan. It includes; mobile advertising to social media marketing.
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Half of 1,000 iPhone users say they will trade up to the next iPhone, which is expected to go on sale following Apple Inc.’s Special Event on September 7.
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In March 2016, Apple is expected to announce a new model of iPhone that goes back to the smaller 4-inch screen of previous generations. Many current iPhone users are less than excited.
In a recent survey, 78% said they would not consider switching to this new 4-inch iPhone.
In addition to the smaller screen size, the new device will also miss out on the much-hyped 3D Touch.
For a company that’s so strongly identified with innovation, consumers may feel let down by a device that offers no new capabilities, but still comes with a hefty price tag.
To learn more, visit brandingbrand.com/apple and watch for more Apple keynote coverage.
Social Media Shakedown of Top Brands in February 2014Unmetric
February was a month of fun and love as brands leveraged both Super Bowl and Valentine’s Day in a bid to drive engagement among its fans and followers across social channels.
Check out this report for more insights into the top campaigns in February.
Social Media Shakedown of Top Australian Brands - March 2014Unmetric
Australian brands are aware of the simple truth that contests and sweepstakes invariably promote engagement. Platform isn’t a restraint either, as brands took to Facebook, Twitter and YouTube to announce their offers. The Australian no-nonsense attitude comes across as brands get straight to the point, and this obviously resonates with their fans.
Social Media Shakedown of Top Brands in October 2013Unmetric
Unsurprisingly, the Blackberry Messenger App Facebook page saw the highest growth last month, growing at a staggering 1,100%.Visa leveraging candy and football to create huge engagement on its page, Samsung got fans to take more selfies than is reasonable for a normal human being and KLM continues to impress with its customer service strategy on Facebook.
Top UK Brands on Social Media - January 2014Unmetric
January, the month of new beginnings and fresh starts, for people and brands alike. New contests, innovative campaigns, crazy offers; name it, the brands did it all. Take a look at how brands in UK shook up social in the first month of the new year.
Top Singaporean Brands on Social Media- February 2014Unmetric
Singapore might be a country of just 5 million people but don’t think for a second that brands have it easy. New media or traditional media, the competition that brands face here is fierce. Take a look at this report to find out how brands like Audi, Durex, Scoot and others performed on various social networks in February.
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Social Media Shakedown of Top Brands in November 2013Unmetric
Brands leveraged wish lists and dreams come true contests in the build up to the holidays to win fans and build engagement, but surely Audi took the prize by offering followers the chance to drive an R8. American Airlines continues to set the benchmark for customer service on Twitter, leaving competitors struggling to catch up and November will forever be remembered as the month of the Epic Split.
Top Indian Brands on Social Media - June 2013Social Samosa
The Unmetric report of Top Indian Brand on Social Media 2013 showcases brands in India within each sector that have secured top ranks on 3 social networking platforms Facebook, Twitter and Youtube in the month of June 2013. Unmetric monitors and bases its analysis on over 10,000 brands ranging in 30 sectors
Top Indian Brands on Social Media - August 2013Unmetric
Top brands like Audi, Ariel, L'Oreal and even paint brands like Nerolac show off their social media prowess. Unmetric shakes down all the top campaigns from August 2013.
ODU Internet Marketing Class: Leveraging Social Media Marketing Erica Campbell Byrum
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Top Australian Brands on Social Media - October 2013Unmetric
Lipton Iced Tea quite literally sparkles on Facebook, Virgin Australia is the only airline to take customer support on social media seriously and One Direction helps Coles go viral on Twitter. Yet, Australian brands appear to be reluctant to take to YouTube, with most videos only attracting a handful of views.
Social Media Shakedown of Top Brands in July 2013Unmetric
The fastest growing and most engaging brands are taken apart in this report to understand the secrets behind their highly successful social media campaigns
Social Media Shakedown of Top Brands in August 2013Unmetric
Playstation launches its PS4, but how did the campaign fare on social media? How is BMW's content 4 times more engaging than most other auto brands? Why is Bud Light posting cakes on its Facebook page? Is Chanel the only luxury brand to 'get' Twitter? All this and so much more, covering all the major social media campaigns from the top brands in August.
Social Media Shakedown of Top Brands in July 2014Unmetric
Crafting content that not only meets business objectives, but also appeals to their target audiences has become a compelling strategy for brands across social media platforms. Be it product showcases like Neutrogena’s skin care products for men or Tony Burch’s pre-fall collection or like how Bacardi and Adidas Football leveraged the FIFA World Cup, this report helps in understanding how brands are employing the strategy of increasingly matching business objectives with content that resonates with their social audiences.
This is a reposting of the 6th annual State of Sponsored Social report, which illustrates the ways in which sponsored social content continues to play an increasing role in marketing. As presented at IZEAFest 2015.
Experienced social media Marketers revealed a positive shift in Sponsored Social compared to the same period last year, and find it as widely effective as many traditional marketing approaches, including online display advertising, television commercials, and celebrity endorsements. In developing the report, IZEA sought out the quantitative and qualitative opinions of both brand and agency professionals from a broad range of company sizes to reflect the diverse needs of the marketing industry. Findings include:
Twenty-five percent of companies have an organizational annual budget in excess of $500,000; five percent estimated their Sponsored Social annual budget is in excess of $5 million.
There is strong positive momentum behind Sponsored Social’s marketing effectiveness. In fact, over half (54 percent) of Marketers feel better about Sponsored Social than they did a year ago.
Marketers recognize the time and effort required for Creators to produce long form content, which is why they are willing to pay 2.1x premium to sponsored video and blog posts versus other forms of sponsored social.
Most Sponsored Social Marketers compensate Creators with monetary payment versus free product or merchandise.
Exponential Edge Social Media Intelligence Services are part of our 360 Opportunity Radar service. Monitor the latest information on market and product trends, customer attitudes about your brand and your competitors, and competitive actions.
Social Media Habits of Brands Sponsoring the Daytona 500Unmetric
Sponsors ramped up their social media activity in the run up to Daytona 500 and continued posting content after the race had concluded. This report takes a look at how major sponsors like Dow, M&Ms, Farmers Insurance and more took advantage of their association with the event to drive engagement and brand awareness.
Singapore Facebook Performance Report - February 2014 Lucio Ribeiro
Understand the strategies and tactics behind some of Singapore's most successful Facebook brand pages. Download the full report here: http://socialpulse.co/singapore-facebook-performance-report
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4. Brands that Gained the Most New Fans
Added more than 3.7 Million Fans
4,000,000
3,765,734
3,696,925
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
-
January 2014
2,945,201
2,249,421
1,760,295
1,190,749
943,602
913,641
844,306
837,317
5. Brands with the Highest Fan Growth Rate
experienced an impressive fan growth rate of 3,055%
3500%
3055%
3000%
2500%
2000%
1500%
1000%
500%
0%
January 2014
695%
491%
449%
410%
401%
291%
278%
243%
205%
6. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
January 2014
Brand
7. Sector Leaders in the United States
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
January 2014
Brand
9. Sony Mobile – Fan Engagement
In January, Sony Mobile posted many updates around its Xperia Z1 and T2 models and these posts
engaged the best with its fans. As a result, Sony Mobile saw an average engagement score of 474, which
is close to 3 times the sector average of 165.
10. Tostitos – One Chip Wonder
Tostitos ran the ‘One Chip Wonder’ contest in January asking its fans to submit a party recipe using
one Tostitos chip. The updates around the contest saw huge engagement among its fans. Tostitos
average engagement score was 505, while the sector average was 277.
One Chip Wonder campaign was the most
engaging campaign with an engagement
score of 722.
11. Aveeno – 30 Days of Beauty Wins
Aveeno ran a 30 day sweepstakes on Facebook asking its fans to write a review about its products and this
generated lots of buzz for the brand. ’30 days of Beauty Wins’ was the most engaging campaign for Aveeno with
an average engagement score of 574.
As a result, Aveeno garnered an overall average
engagement score of 440, while the sector
average was just 299.
13. Brands that Gained the Most New Followers
added 1.1 Million new Followers on Twitter
1,200,000
1,105,557
1,000,000
869,688
800,000
599,099
600,000
576,068
461,369
451,826
400,000
316,539
307,604
294,713
291,666
CNN
Breaking
News
BBC
Breaking
News
Dior
The New
York Times
200,000
-
YouTube
January 2014
Vine
ESPN
Twitter
Instagram
Ellen
DeGeneres
14. Brands that Tweeted the Most
News brands have been the most prolific tweeters
4,500
4,000
3,877
3,500
3,716
3,190
3,107
3,100
3,000
2,588
2,573
2,569
2,558
2,500
2,310
2,000
1,500
1,000
500
-
The
Guardian
January 2014
Business
NBC10
Insider Philadelphia
Slate
The Boston
Globe
NBC Los
Angeles
E! Online
Hollywood
Reporter
CNET
The New
York Times
15. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
January 2014
Brand
16. Sector Leaders in the United States
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
January 2014
Brand
18. Cartier - #CartierSIHH
Cartier attended the luxury watch event, ‘Salon International de la Haute Horlogerie’ in Geneva between the 20th
and 24th January. The brand tweeted around the event extensively using the hashtag #CartierSIHH. These tweets
saw high engagement among its followers.
The number of mentions of @Cartier
peaked during the event.
19. Chick-fil-A - #StoryofaClassic
Chick-fil-A celebrated 50 years of the ‘Chick-fil-A Chicken Sandwich’ on Twitter and its tweets around the event
using the hashtag #StoryofaClassic generated lost of buzz for the brand.
#StoryofaClassic was used 1,488 times by
its followers.
#StoryofaClassic was the most favorited and
retweeted campaign
20. Kroger – 30Days30Ways
Kroger ran a ‘30Days30Ways’ sweepstakes on Twitter and the tweets around the sweepstakes engaged the best with
its followers and garnered an average engagement score of 492.
Kroger overall average engagement score was 209,
which is more than 3 times the sector average of
61.
22. Brands with the Most New Views
added an incredible 106 million views.
120,000,000
106,234,901
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
-
January 2014
76,157,818
53,033,125
52,951,579
47,341,373
44,311,646
40,641,025
32,034,952
31,123,700
30,476,086
23. Top Videos of the Month
Volkswagen - Wings
Hyundai USA - Nice
January 2014
P & G – Thank you, Mom
SodaStream – Sorry, Coke and Pepsi
24. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Hospitality
Banking
Insurance
Beverages – Alcohol
Luxury
Consumer Electronics
Home Appliances
January 2014
Brand
25. Sector Leaders in the United States
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Home Care
Retail Chains
Mobile & Handhelds
Sports
Personal Care
Technology
Restaurant & Cafe
Telecom Services
Retail
Travel
January 2014
Brand
27. Volkswagen: Wings
Volkswagen gives its engineers wings in this quirky
Super Bowl advertisement, which received more than 17
million views.
Video Views Growth
28. P & G : Thank You, Mom
One of the Official Sponsors of the Winter Olympics,
P&G pulls at our heart strings with this video, which
garnered 17.5 million views.
Video Views Growth
29. Hyundai USA: “Nice”
The Big Bang Theory star Johnny Galecki stars in
Hyundai’s Super Bowl commercial which has been
viewed 13 million times.
Video Views Growth
30. SodaStream : Sorry, Coke and Pepsi (Uncensored)
Scarlett Johansson stars in the brand’s controversial
Super Bowl commercial which drew in more than 13
million views.
Video Views Growth
31. THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and
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and driving down costs by creating more efficient social media teams.