The document provides 60 marketing tips ranging from improving your online presence and branding to networking and client engagement strategies. Key tips include developing a unique identity that defines you, creating compelling marketing materials, maintaining an accessible online presence through blogging or podcasting, and brainstorming ways to provide useful news and information for your clients and community. The overall message is the importance of having a clear marketing strategy and plan that utilizes various online and offline tactics.

1. Top 60 Marketing Tips

2. Don't Get Lost In The Crowd

3. Does Your Image Need Improvement?
(Everything Is Marketing).

4. What Does Your Desk Say About You?

5. What Does Your Receptionist Say About
Your Business?

6. You Have Got To Have A Good Intro

7. Clean Up Your Reception area (or Waiting
Room).
(Apply The "Average Waiting Time X 2 Test")

8. Prepare An Elevator Pitch

9. Invest In A Really Good Website

10. Give Something Meaningful Away

11. Always Have Copies Of Your Published
Articles On Your Web Page

12. Have You Googled Yourself Lately

13. Never Underestimate The Power Of Google
For Enhancing Your Credibility And
Visibility

14. Does Your Business Card Say Anything
Interesting About You

15. PDF First (Send Documents In PDF)

16. Just Say "Thank You"

17. Don't Just Be A Joiner, Be A Leader

18. Don't Play By Yourself (Work With Others)

19. File/Deal Closing Letters Are An Absolute
Must

20. Do You Have A Written Marketing Plan

21. Be Aware Of
Your Online
Persona

22. Get Your Ducks In A Row (Marketing
Messaging And Accountability Vs.
Messaging)

23. Identify Repetitive Tasks And Develop
Automated Systems With Fixed Fees You
Can Market
www.ProcessMaster.com

24. Sit Next To A Stranger

25. Keep Your e-Communication List Private -
Use "BCC"

26. Build Something Unique That Defines You

27. Consultants: Keep A Referral Log

28. Create And Maintain Compelling Marketing
Materials

29. Separate The Wheat From The Chaff (Find
Out Where Best Clients Found You)

30. Surf The Web For Great Ideas

31. What Goes Around Comes Around (Use
Clients Services)

32. Don't Set Yourself Up For An Ethics
Violation, Follow Advertising Rules

33. By Your Clients Some Pizza

34. Set Up Form Letters To Follow Up Business
Cards You Receive

35. Don't Be The Last To Know (Google Alerts)

36. You've Got To Be Accessible

37. Boot Your Worst Clients

38. Find The Right Clients

39. Read Books

40. Its OK To Boast A Bit, But Be Careful When
Promoting Results

41. Rubber Stamp It

42. To Blog Or Not To Blog (RSS)
http://blog.ProcessMaster.com

43. Use An Email Signature

44. If You Don't Have Time To Blog, Make Time
To Podcast

45. Ask Your Clients For Suggestions (Client
Advisory Committees)

46. Every Firm/Company Must Have A Written
Marketing Plan

47. Include Contact Information At The End Of
Your PowerPoints
Thank You
Contact me as
Alan.Crean@ProcessMaster.com
Http://www.ProcessMaster .com

48. No more than 5 points per Power Point Slide

49. Don't Just Send Your e-Newsletter And
Think Its Being Received, Track It
(Campaigner.com)

50. Brainstorm For Your Community

51. You Cannot Have A Marketing Plan Without
A Budget

52. Create News Your Clients Can Use

53. Get Your Hair Done (Get To Know The
People Who Also Serve The Clients You
Want To Serve)

54. Marketing Is A Team Sport, Don't Let Sales
People "Opt Out", But Don't Expect Equal
Results From All

55. Use Online Clipping Services To Keep You
Information About Clients And Issues That
Are Important To Them

56. Look Successful But Not Too Much | Don't
Blow Your Own Horn Too Loudly

57. Great Royalty Free Graphics For Your
Newsletters And PowerPoints

58. Don't Do Bad Power Point

59. Don't Ignore Future Customers Or Your
Family

60. Don’t Exibit At A Trade Show You Have
Never Been To Before As A Delegate

61. Bad Publicity Stays With You

62. Brought to you by
ProcessMaster
The Business Process Discovery Software that
turns Text into Diagram into Code

63. Brought to you by
ProcessMaster
The Business Process Discovery Software that
For Documentation & Automation

64. www.ProcessMaster.com
The End
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