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Heineken case study business analysis

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Digiword Ha Noi
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Heineken is one of the world's leading beer brands with over 130 years of history. It aims to grow sustainably through innovation, efficiency, and focus on markets it can win. It faces challenges from industry maturation and consolidation. Heineken can grow in the US by increasing advertising of brands like Tecate and Dos Equis to Hispanics and young drinkers. Developing lower calorie beers also taps an expanding market segment. Global expansion through acquisitions maintains competitiveness.

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HEINEKEN CASE STUDY
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Heineken Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
Organization goals and objectives ,[object Object],[object Object],[object Object],[object Object]
Priority to reach goal ,[object Object],[object Object],[object Object],[object Object]
Problem ,[object Object]
Problem: The maturing competitive Beer Industry Introduction Emergence Maturity Decline Demand (units/year) Time
Beer Industry Overview
Beer Industry Overview ,[object Object],[object Object],[object Object]
 
 
Competition ,[object Object],[object Object],[object Object]
Mergers and Acquisitions ,[object Object],[object Object],[object Object],[object Object]
Business Strategy of the Industry ,[object Object],[object Object],[object Object]
Industry Outlook ,[object Object],[object Object],[object Object]
Value Chain Analysis (Primary Activities)
Value Chain Analysis (Secondary Activities)
Porter’s 5 Forces of competition
Porter’s 5 Forces of competition ,[object Object],[object Object],[object Object],[object Object],[object Object],Threats of substitutes Threats of new entry
Porter’s Five Forces of competition (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bargaining Power of Buyers Bargaining Power of Suppliers
Porter’s Five Forces of competition (cont’d) Rivalry between established competitors ,[object Object],[object Object],[object Object],[object Object]
SWOT Analysis Strength ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis Weakness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
U.S. Population Growth
Financial Information 2005 2006 2007 ROE 21.1% 27.0% 15.5% EPS 1.71 1.90 2.29 Interest Ratio 14.8 19.7 22.7 Liquid Ratio .90 1.09 .95
Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presented By: Jin Lin Contact: www.programmerjin.com

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