This document discusses how to measure and optimize online success through data-driven methods. It recommends defining quantifiable success metrics, testing different content variations, and focusing on outcomes rather than clicks. It also suggests creating visibility for data insights with executives, empowering analysts, and integrating analytics across customer touchpoints. The goal is to make decisions based on contextualized behavioral data and insights. The document is presented by Kondiment Group GmbH, a digital marketing agency with offices in Europe.
In the information economy, customer’s attention is the ultimate scarce resource. Across industries marketing campaigns response rates are going down and customers are “banner blind” when you try to communicate more offers to them in their PC banking environment or e-shop. Personalizing offers in real time and delivering them through multiple channels is the ultimate promise the new technology is making to marketing. Personalization is all about understanding what someone needs and presenting it to them in a non-creepy way
The workshop focused on best practices for using social media data. Participants discussed challenges like data fragmentation across platforms and metrics. The first presentation provided strategies for gathering comprehensive social data and reporting impact to stakeholders. The second presentation outlined frameworks for social data KPIs, influencer insights, and measuring business impact. Breakout groups then developed KPIs to measure the success of a car launch social media campaign across Europe.
Melbourne social media forum - The Oaktree FoundationConnecting Up
Presentation at the Melbourne social media forum by Daniel Lewis-Toakley from The Oaktree Foundation, titled 'Social media: The Live Below the Line campaign'
Using social media to (re)engage about sexual health and build online communi...Connecting Up
The document discusses ACON's use of social media to promote sexual health initiatives. It describes two campaigns - The Big Picture from 2011-2012 which aimed to educate gay men about HIV, and Ending HIV from 2013 onward which seeks to end the HIV epidemic by 2020. For The Big Picture, ACON used Facebook, Twitter, and a website to share information and drive traffic. While engagement was relatively low, evaluation found social media was effective for reaching audiences. For Ending HIV, ACON took a new approach, focusing on user-generated content and listening to audiences, which led to increased reach, interactions, and engagement over time. Lessons included social media's ability to boost traffic and frequency while facilitating discussions beyond direct
This document discusses what it means to be a Google Analytics and AdWords Certified Partner. It outlines the rigorous standards required to earn partner status, including having extensive experience implementing Google Analytics, passing certification exams, and demonstrating a thorough understanding of using AdWords. As a certified partner, the company can provide clients with expert assistance in using Google's free analytics tools and early access to new features.
This document provides an overview of Symmetri Digital Solutions and their integrated digital marketing strategies. Symmetri helps manufacturers address challenges like brand awareness, new product launches, complex storytelling, customer engagement, and optimizing spending. They develop multi-channel strategies using tactics like video, websites, social media, search marketing, and more to achieve sales and branding goals. Symmetri's approach involves strategic planning, user experience design, content creation and technology to create harmonious digital initiatives that generate leads and deepen customer connections.
ChemicalInfo is a global online resource for buyers and sellers of chemicals and pharmaceuticals that provides advertising and lead generation tools. They offer various online advertising options on their website and in search results, including banner ads, square ads, and highlighted listings. Advertising packages range in price from $3,500 to $15,000 for 6 or 12 month terms. Analytics are provided on metrics like impressions, clicks, and searches to help advertisers calculate return on investment.
In the information economy, customer’s attention is the ultimate scarce resource. Across industries marketing campaigns response rates are going down and customers are “banner blind” when you try to communicate more offers to them in their PC banking environment or e-shop. Personalizing offers in real time and delivering them through multiple channels is the ultimate promise the new technology is making to marketing. Personalization is all about understanding what someone needs and presenting it to them in a non-creepy way
The workshop focused on best practices for using social media data. Participants discussed challenges like data fragmentation across platforms and metrics. The first presentation provided strategies for gathering comprehensive social data and reporting impact to stakeholders. The second presentation outlined frameworks for social data KPIs, influencer insights, and measuring business impact. Breakout groups then developed KPIs to measure the success of a car launch social media campaign across Europe.
Melbourne social media forum - The Oaktree FoundationConnecting Up
Presentation at the Melbourne social media forum by Daniel Lewis-Toakley from The Oaktree Foundation, titled 'Social media: The Live Below the Line campaign'
Using social media to (re)engage about sexual health and build online communi...Connecting Up
The document discusses ACON's use of social media to promote sexual health initiatives. It describes two campaigns - The Big Picture from 2011-2012 which aimed to educate gay men about HIV, and Ending HIV from 2013 onward which seeks to end the HIV epidemic by 2020. For The Big Picture, ACON used Facebook, Twitter, and a website to share information and drive traffic. While engagement was relatively low, evaluation found social media was effective for reaching audiences. For Ending HIV, ACON took a new approach, focusing on user-generated content and listening to audiences, which led to increased reach, interactions, and engagement over time. Lessons included social media's ability to boost traffic and frequency while facilitating discussions beyond direct
This document discusses what it means to be a Google Analytics and AdWords Certified Partner. It outlines the rigorous standards required to earn partner status, including having extensive experience implementing Google Analytics, passing certification exams, and demonstrating a thorough understanding of using AdWords. As a certified partner, the company can provide clients with expert assistance in using Google's free analytics tools and early access to new features.
This document provides an overview of Symmetri Digital Solutions and their integrated digital marketing strategies. Symmetri helps manufacturers address challenges like brand awareness, new product launches, complex storytelling, customer engagement, and optimizing spending. They develop multi-channel strategies using tactics like video, websites, social media, search marketing, and more to achieve sales and branding goals. Symmetri's approach involves strategic planning, user experience design, content creation and technology to create harmonious digital initiatives that generate leads and deepen customer connections.
ChemicalInfo is a global online resource for buyers and sellers of chemicals and pharmaceuticals that provides advertising and lead generation tools. They offer various online advertising options on their website and in search results, including banner ads, square ads, and highlighted listings. Advertising packages range in price from $3,500 to $15,000 for 6 or 12 month terms. Analytics are provided on metrics like impressions, clicks, and searches to help advertisers calculate return on investment.
Snapt, Inc. is an enterprise marketing company that combines strategic marketing with technology to increase revenue opportunities”. This presentation details who we are, what we do, and how we do it.
Find how to add more value to your Business Intelligence and Performance Management solutions by incorporating predictive analytics using IBM Cognos 10. Learn about the integration of Predictive Analytics and SPSS functionality, and how it fits with the Cognos platform. View the video recording and download this deck: http://www.senturus.com/resources/ibm-cognos-10-demo-predictive-analytics/.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
Dashboards That Set Your App Apart: Build Actionable Dashboards to Drive Your...Aggregage
This document discusses how to build actionable dashboards that link product metrics to business outcomes. It recommends identifying the key business metrics and formulas that drive success, then determining which product-level metrics impact those business drivers. An alignment process ensures all teams prioritize the same metrics. Data is reviewed and products instrumented to measure the identified metrics. A dashboard mirrors the business formula and metrics. It is integrated into regular meetings to experiment, build, and continuously measure impact on business goals.
Dashboards That Set Your App Apart: Build Actionable Dashboards to Drive Your...Hannah Flynn
This document discusses how to build actionable dashboards that link product metrics to business outcomes. It recommends identifying the key business metrics and formulas that drive success, then determining which product-level metrics impact those business drivers. An alignment process ensures all teams prioritize the same metrics. Data is reviewed and products instrumented to measure the identified metrics. A dashboard mirrors the business formula and metrics. It is integrated into regular meetings to experiment, build, and continuously measure impact on business goals.
There’s a lot of buzz about the orchestrated experience, but what exactly is DATA orchestration and, how can it improve your data routing?
In this session, we will discuss how to ensure the best data gets into your system, for the best results.
Top Tips include:
- How to optimize Salesforce and Marketo processes to reduce duplicates and normalize data
- Why data quality is critical to your marketing technology ecosystem
- Tricks for creating Marketo Programs that get your data clean
- How to create Sales & Marketing Segments (Job Role, Territory, etc.) to improve nurture programs
How much time do you spend mashing up web analytics data vs. looking for data insights? Your Analytics Site automates the data extraction form multiple marketing channels, including WebTrends, Google Analytics, Twitter, YouTube, Slideshare and Flickr with more be added. Each dashboard is customized to satisfy each clients specific business needs. What you get, one cohesive, actionable and visually interactive reporting mechanism for your all your analytics.
Selling MDM to Leadership: Defining the WhyProfisee
This document discusses defining the business justification or "why" for a master data management (MDM) program. It covers:
1. Defining the business perspective on why undertake an MDM program by focusing on problems to solve rather than technical details. This includes categorizing and prioritizing business benefits.
2. Prioritizing where to start the program by focusing efforts on solving business problems.
3. The next part will cover calculating the total cost of ownership and "rightsizing" the initial scope of the MDM program, including which data domains, functions, or organizations to include.
Knowledge Driven Marketing: How BreakingPoint is increasing Sales with...Act-On Software
BreakingPoint increased sales by implementing knowledge-driven marketing with real-time lead behavior insights. They integrated inbound and outbound marketing automation to develop targeted content and offers. This approach provided clear ROI by increasing pipeline velocity and reducing costs through better budget use and greater productivity. Sales and marketing collaborated closely to give prospects cohesive brand experiences across media.
Knowledge-Driven Marketing: How BreakingPoint is Increasing Sales with Real-T...Act-On Software
BreakingPoint increased sales by implementing knowledge-driven marketing with real-time lead behavior insights. They integrated inbound and outbound marketing automation to develop targeted content and offers. This approach provided clear ROI by increasing pipeline velocity and reducing costs through better budget use and greater productivity. Sales and marketing collaborated closely to give prospects cohesive brand experiences across media.
How GetNinjas uses data to make smarter product decisionsBernardo Srulzon
GetNinjas is a platform that connects customers needing services with professional service providers. Business intelligence plays a key role in optimizing the customer experience by measuring metrics at each step of the customer lifecycle. GetNinjas implemented Snowplow, an open source product analytics platform, to gain more granular insights from their data compared to limitations of Google Analytics. They structure their data team within cross-functional squads and aim to empower other teams to create and validate hypotheses for smarter decision making.
The document discusses strategies for rapid digital transformation, known as "Stratecution". It emphasizes focusing on outcomes over outputs, using strategic feedback loops to accelerate execution, and prioritizing core competencies over processes. Rapid experimentation and incremental innovation are enabled by treating technology as fuel for innovation through an "Engagement Architecture" that integrates customer data and engagement across channels, systems, and organizations.
The document provides an overview of using metrics to make better decisions for startups. It discusses moving from tracking vanity metrics that are easy to measure to actionable metrics that matter. An example is given of a SaaS web app that tracks key metrics like sign-ups, activations and upgrades at each step. The actual baseline results are compared to assumptions, and different tests are discussed, like a video test that decreased conversions and an inspired test that increased revenue. The importance of learning faster through tests and data is emphasized, as is measuring faster and minimizing the time to get customers through the process.
Understanding user behaviour in the omni channel world- jwtB2B Marketing
How to best leverage data insights from multi-channel platforms to impact ongoing marketing strategies and revenues. This includes customer behaviour across digital platforms and integrated online and offline user experience journey.
This presentation includes advice on how behaviours impact customers’ decision-making processes, practical advice on how to garner insights and how to measure and structure marketing campaigns across multi-channel platforms.
The session will also feature a case study example of applying the above and increasing ROI for B2B brands.
Benefits
Practical advice on managing multi-channel marketing activities
Customer insights in the digital world
Real life examples
How this impacts business objectives and ROI
Measurement of ROI retained via digital and social media
How to Accounting to Your Sales Funnel with Marketing AutomationAct-On Software
Marketing automation can help sales and marketing teams align their processes to accelerate the sales funnel. It removes complexity by providing an all-in-one solution to develop content, score and qualify leads, intelligently nurture prospects, and measure results to refine efforts. The document outlines 5 steps companies can take today like developing content, keeping score of leads, aligning handoffs between teams, nurturing prospects with tailored content, and continuously measuring and improving processes.
Data & Marketing Analytics Theatre; Less communication is more conversationTFM&A
The document discusses using data to plan digital marketing channels for acquisition, conversion, and retention. It provides examples of optimizing a hotel booking website and a health club's website using data. Data was used to reduce customer acquisition costs and increase conversion rates and repeat visits for both examples. The document advocates using data from various sources like search analytics, on-site behavior, and CRM systems to improve marketing performance across channels, goals, and the customer journey.
The document discusses the lack of a proper digital strategy at many companies. It notes that 71% of CMOs feel unprepared for key changes in marketing like the data explosion, growth of channels and devices, and shifting demographics. The document advocates developing a customer-centric digital strategy focused on 8 questions: why, who, where, why engage customers, who will lead digital efforts, when to implement, how to train and test, and what future KPIs to track. It stresses that referral marketing will become most important and that companies must understand how digital will shape their future and how they can shape the future through digital.
CRM at Oracle Series: Marketing Business IntelligencetbOracleCRM
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses an overview of Oracle's Enterprise Reporting Architecture and highlights the Marketing Business Intelligence dashboards and reports.
INSIGHTS -> STORIES -> TRUST -> REVENUE -> ROI Your 5-phase, 25-step guide...ruttens.com
Are you & your marketing team #RECESSION-PROOF? How can you protect your 2020 budget? Do you have a ROMI above 300%?... if not, best of luck ;) WATCH my #Revenue & #ROI #marketing #webinar https://buff.ly/2YQK2iY or DOWNLOAD my 25 steps PDF https://buff.ly/2YQK3Dy
Clover Rings Up Digital Growth to Drive ExperimentationOptimizely
Monil Shah from Clover presented on how Clover uses experimentation to drive digital growth. Clover started with walk experiments to test small changes and validate hypotheses. They then increased their experiment velocity by prioritizing high impact experiments and defining success metrics upfront. Clover also developed processes to conclude experiments early if clearly winning or losing, and to iterate based on experiment learnings. Clover evangelized experimentation across the company by finding executive sponsors, involving multiple teams, and educating and incentivizing experimentation.
Resume of Lonnie McRorey international sales marketing product manager 2012Lonnie McRorey
The document provides a summary of Lonnie McRorey's experience as an international sales and marketing product manager. It outlines his roles leading global product management, sales, and marketing for an enterprise management platform. It also details his experience in marketing and business development roles for other companies, developing innovative recruiting tools and helping businesses expand globally.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Snapt, Inc. is an enterprise marketing company that combines strategic marketing with technology to increase revenue opportunities”. This presentation details who we are, what we do, and how we do it.
Find how to add more value to your Business Intelligence and Performance Management solutions by incorporating predictive analytics using IBM Cognos 10. Learn about the integration of Predictive Analytics and SPSS functionality, and how it fits with the Cognos platform. View the video recording and download this deck: http://www.senturus.com/resources/ibm-cognos-10-demo-predictive-analytics/.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
Dashboards That Set Your App Apart: Build Actionable Dashboards to Drive Your...Aggregage
This document discusses how to build actionable dashboards that link product metrics to business outcomes. It recommends identifying the key business metrics and formulas that drive success, then determining which product-level metrics impact those business drivers. An alignment process ensures all teams prioritize the same metrics. Data is reviewed and products instrumented to measure the identified metrics. A dashboard mirrors the business formula and metrics. It is integrated into regular meetings to experiment, build, and continuously measure impact on business goals.
Dashboards That Set Your App Apart: Build Actionable Dashboards to Drive Your...Hannah Flynn
This document discusses how to build actionable dashboards that link product metrics to business outcomes. It recommends identifying the key business metrics and formulas that drive success, then determining which product-level metrics impact those business drivers. An alignment process ensures all teams prioritize the same metrics. Data is reviewed and products instrumented to measure the identified metrics. A dashboard mirrors the business formula and metrics. It is integrated into regular meetings to experiment, build, and continuously measure impact on business goals.
There’s a lot of buzz about the orchestrated experience, but what exactly is DATA orchestration and, how can it improve your data routing?
In this session, we will discuss how to ensure the best data gets into your system, for the best results.
Top Tips include:
- How to optimize Salesforce and Marketo processes to reduce duplicates and normalize data
- Why data quality is critical to your marketing technology ecosystem
- Tricks for creating Marketo Programs that get your data clean
- How to create Sales & Marketing Segments (Job Role, Territory, etc.) to improve nurture programs
How much time do you spend mashing up web analytics data vs. looking for data insights? Your Analytics Site automates the data extraction form multiple marketing channels, including WebTrends, Google Analytics, Twitter, YouTube, Slideshare and Flickr with more be added. Each dashboard is customized to satisfy each clients specific business needs. What you get, one cohesive, actionable and visually interactive reporting mechanism for your all your analytics.
Selling MDM to Leadership: Defining the WhyProfisee
This document discusses defining the business justification or "why" for a master data management (MDM) program. It covers:
1. Defining the business perspective on why undertake an MDM program by focusing on problems to solve rather than technical details. This includes categorizing and prioritizing business benefits.
2. Prioritizing where to start the program by focusing efforts on solving business problems.
3. The next part will cover calculating the total cost of ownership and "rightsizing" the initial scope of the MDM program, including which data domains, functions, or organizations to include.
Knowledge Driven Marketing: How BreakingPoint is increasing Sales with...Act-On Software
BreakingPoint increased sales by implementing knowledge-driven marketing with real-time lead behavior insights. They integrated inbound and outbound marketing automation to develop targeted content and offers. This approach provided clear ROI by increasing pipeline velocity and reducing costs through better budget use and greater productivity. Sales and marketing collaborated closely to give prospects cohesive brand experiences across media.
Knowledge-Driven Marketing: How BreakingPoint is Increasing Sales with Real-T...Act-On Software
BreakingPoint increased sales by implementing knowledge-driven marketing with real-time lead behavior insights. They integrated inbound and outbound marketing automation to develop targeted content and offers. This approach provided clear ROI by increasing pipeline velocity and reducing costs through better budget use and greater productivity. Sales and marketing collaborated closely to give prospects cohesive brand experiences across media.
How GetNinjas uses data to make smarter product decisionsBernardo Srulzon
GetNinjas is a platform that connects customers needing services with professional service providers. Business intelligence plays a key role in optimizing the customer experience by measuring metrics at each step of the customer lifecycle. GetNinjas implemented Snowplow, an open source product analytics platform, to gain more granular insights from their data compared to limitations of Google Analytics. They structure their data team within cross-functional squads and aim to empower other teams to create and validate hypotheses for smarter decision making.
The document discusses strategies for rapid digital transformation, known as "Stratecution". It emphasizes focusing on outcomes over outputs, using strategic feedback loops to accelerate execution, and prioritizing core competencies over processes. Rapid experimentation and incremental innovation are enabled by treating technology as fuel for innovation through an "Engagement Architecture" that integrates customer data and engagement across channels, systems, and organizations.
The document provides an overview of using metrics to make better decisions for startups. It discusses moving from tracking vanity metrics that are easy to measure to actionable metrics that matter. An example is given of a SaaS web app that tracks key metrics like sign-ups, activations and upgrades at each step. The actual baseline results are compared to assumptions, and different tests are discussed, like a video test that decreased conversions and an inspired test that increased revenue. The importance of learning faster through tests and data is emphasized, as is measuring faster and minimizing the time to get customers through the process.
Understanding user behaviour in the omni channel world- jwtB2B Marketing
How to best leverage data insights from multi-channel platforms to impact ongoing marketing strategies and revenues. This includes customer behaviour across digital platforms and integrated online and offline user experience journey.
This presentation includes advice on how behaviours impact customers’ decision-making processes, practical advice on how to garner insights and how to measure and structure marketing campaigns across multi-channel platforms.
The session will also feature a case study example of applying the above and increasing ROI for B2B brands.
Benefits
Practical advice on managing multi-channel marketing activities
Customer insights in the digital world
Real life examples
How this impacts business objectives and ROI
Measurement of ROI retained via digital and social media
How to Accounting to Your Sales Funnel with Marketing AutomationAct-On Software
Marketing automation can help sales and marketing teams align their processes to accelerate the sales funnel. It removes complexity by providing an all-in-one solution to develop content, score and qualify leads, intelligently nurture prospects, and measure results to refine efforts. The document outlines 5 steps companies can take today like developing content, keeping score of leads, aligning handoffs between teams, nurturing prospects with tailored content, and continuously measuring and improving processes.
Data & Marketing Analytics Theatre; Less communication is more conversationTFM&A
The document discusses using data to plan digital marketing channels for acquisition, conversion, and retention. It provides examples of optimizing a hotel booking website and a health club's website using data. Data was used to reduce customer acquisition costs and increase conversion rates and repeat visits for both examples. The document advocates using data from various sources like search analytics, on-site behavior, and CRM systems to improve marketing performance across channels, goals, and the customer journey.
The document discusses the lack of a proper digital strategy at many companies. It notes that 71% of CMOs feel unprepared for key changes in marketing like the data explosion, growth of channels and devices, and shifting demographics. The document advocates developing a customer-centric digital strategy focused on 8 questions: why, who, where, why engage customers, who will lead digital efforts, when to implement, how to train and test, and what future KPIs to track. It stresses that referral marketing will become most important and that companies must understand how digital will shape their future and how they can shape the future through digital.
CRM at Oracle Series: Marketing Business IntelligencetbOracleCRM
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses an overview of Oracle's Enterprise Reporting Architecture and highlights the Marketing Business Intelligence dashboards and reports.
INSIGHTS -> STORIES -> TRUST -> REVENUE -> ROI Your 5-phase, 25-step guide...ruttens.com
Are you & your marketing team #RECESSION-PROOF? How can you protect your 2020 budget? Do you have a ROMI above 300%?... if not, best of luck ;) WATCH my #Revenue & #ROI #marketing #webinar https://buff.ly/2YQK2iY or DOWNLOAD my 25 steps PDF https://buff.ly/2YQK3Dy
Clover Rings Up Digital Growth to Drive ExperimentationOptimizely
Monil Shah from Clover presented on how Clover uses experimentation to drive digital growth. Clover started with walk experiments to test small changes and validate hypotheses. They then increased their experiment velocity by prioritizing high impact experiments and defining success metrics upfront. Clover also developed processes to conclude experiments early if clearly winning or losing, and to iterate based on experiment learnings. Clover evangelized experimentation across the company by finding executive sponsors, involving multiple teams, and educating and incentivizing experimentation.
Resume of Lonnie McRorey international sales marketing product manager 2012Lonnie McRorey
The document provides a summary of Lonnie McRorey's experience as an international sales and marketing product manager. It outlines his roles leading global product management, sales, and marketing for an enterprise management platform. It also details his experience in marketing and business development roles for other companies, developing innovative recruiting tools and helping businesses expand globally.
Similar to Kondiment How To Measure Online Succes (20)
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
1. How to measure and optimize
online success
Lucian Despoiu, managing partner,
Robert Gibbs, managing partner
KONDIMENT GROUP GmbH
2. How to measure online success
Key topics
Measurement and optimization basics
(Lets Start with Analytics)
How to create a data-driven corporate culture
(company-perspective)
Business- Excellency through Analytics
(the next level)
Kondiment Group GmbH & Kombo - 60 seconds
(welcome to the elevator)
10. Lets Start - 2
Button: Media:
1. Sign Up 1. Get Involved Image
2. Family Image
2. Learn More
3. Change Image
3. Join Us Now 4. Barack’s Video
5. Springfield Video
4. Sign Up Now
6. Sam’s Video
11.
12.
13.
14.
15.
16. Lets Start - 2
Landing Page Variations
Button: Media:
1. Sign Up 1. Get Involved Image
2. Family Image
2. Learn More
3. Change Image
3. Join Us Now 4. Barack’s Video
5. Springfield Video
4. Sign Up Now
6. Sam’s Video
17. Lets Start - 2
Landing Page Variations
Button: Media:
1. Sign Up 1. Get Involved Image
2. Family Image
2. Learn More
3. Change Image
3. Join Us Now 4. Barack’s Video
5. Springfield Video
4. Sign Up Now
6. Sam’s Video
23. How to start - 4
Clickstream
Multiple
Outcome
Analysis
Experimentation
& Testing
Voice of
Customer
Competitive
Intelligence
Insights
24. How to start - 4
Clickstream The WHAT
Multiple
Outcome Analysis The HOW
MUCH
Experimentation
& Testing
The WHY
Voice of
Customer
The WHAT ELSE
Competitive
Intelligence
The GOLD
Insights
25. Lets Start - 5
Always Generate Actionability OUT of your Data!
NO REPORTS, BUT Analysis!
26. Lets Start - 5
Top content related to time on page compared with site’s average
33. Data-Driven Business Culture - 1
Create Visibility in the Boardroom for internet projects?
How?
Try to make business meaning of your data for your
directors/owners. (the very essence of Analytics)
Talk: Sales increase/decrease, Return On Investment for
every digital channel/campaign, Churn Prevention/Digital
Care Strategies,
Don’t talk: screen resolutions, unique visitors, page views
34. Data-Driven Business Culture - 1
</ul> <div class="footer_box_2"> <div class="flleft w140">KONDIMENT has three
individuals who have successfully passed the Google Advertising Professional Exam and five <a
href="/servicii/web-analytics.aspx">Google Analytics</a> qualified individuals and it is the first
Romanian company to become Google Analytics Authorized Consultant.</div> <div class="adwords"><a
href="https://adwords.google.com/select/ProfessionalStatus?id=xNOTxredp4mYKmTkfzWtmQ&hl=en_
US." target="_blank"><img src="/Templates/k/images/adwords.jpg" alt="Google Adwords" width="65"
height="65" /></a><br /><br /> <img src="/Templates/k/images/analytics.jpg" alt="Google Analytics"
width="65" height="65" /> </div> </div> </div> </div> </div> <div class="clear"></div> </div> <script
(
type="text/javascript"> var gaJsHost = ("https:" == document.location.protocol) ? "https://ssl." :
"http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js'
type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try { var
firstTracker = _gat._getTracker("UA-9180787-1"); firstTracker._initData(); firstTracker._trackPageview();
secondTracker._setCampNOKey("ga_nooverride"); var secondTracker = _gat._getTracker("UA-1442125-
26"); secondTracker._initData(); secondTracker._trackPageview();
secondTracker._setCampNOKey("ga_nooverride"); } catch(err) {}</script> </form> </body> </html> <!--
35. Data-Driven Business Culture - 2
Don’t let Analytics Department/Internet Projects in the
hands of the technical people!
36. Data-Driven Business Culture - 3
Empower your data analysts!
Lets them try! Make errors! Optimize!
Business Lessons learnt
SCALE UP
(Hrabren S: “there is no golden bullet “ – RNM 2009)
49. Business Excellency - 1
Integrate data about your consumers through ALL
channels/touch-points/campaigns
50. Cross-Channel Analytics Integration - 1
Reporting & Analytics
Prospect,
Intergrated
Suppresion &
Campaign Data
Activation Data
Warehouse
Stores
All Prospect Data
Source Files
Data Quality Management & ETL
Customer Files Multi-Channel
Transaction Files Data Loading & Merge/Purge Data Source Synchronization Web Analytics
Suppression Files Preparation Processing Updates Rules Engine & Reporting
Maintenance Files
Input Source Files
Detinations
Conversion Campaign Mobile Email
Prsomtions &
Microsites Management Marketing Marketing
Surveys
51. Business Excellency - 2
Integrate the BI/Analytics Department in the
FULL Customer Engagement Cycle
52.
53. Business Excellency - 2
MESSAGEOPTI MESSAGE
CAPTURE
MIZATION DELIVERY
REACTION
MESSAGE CAPTURE
OPTIMIZATION REACTION
BEHAVIORAL
ENGAGEMENT DATA
SEGMENTS
CONTENT BEHAVIORAL
REQUIREMENTS DATA
INSIGHTS
INSIGHTS
54. KONDIMENT GROUP GmbH
- 140 people (FTEs) in the Group
- 4 + 2 offices: Bucharest, Munich, Chicago, Yerevan
+ Sofia, Istanbul
- Google Adwords Certified Company
- Google Analytics Authorized Consultant
- Google AdWords Seminar Leader for ROmania
- KOMBO.ro – in the process of becoming
GOOGLE AdWords RESELLER for ROMANIA