The document provides information on three individuals:
1) The first individual is the CEO and founder of Provado Marketing, Inc. and NameGoat.com, with over 8 years of experience blending technical, design, and marketing skills.
2) The second individual has 8 years of experience as a developer at companies, with formal degrees in computer science and marketing.
3) The third individual has broad experience as a designer for traditional and new media agencies.
Playbook on how to build a B2B sales machine aka how to build a "$100 mln business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
Joe Pulizzi, founder of the Content Marketing Institute and co-author of "Managing Content Marketing" and "Get Content, Get Customers," discusses the latest customer acquisition and retention methods. During this one-hour webinar, Joe reviews essential strategies that can lift your content marketing program to the next level.
Portfolio Growth Marketing - Inbound and Outbound methodologies and practical results (lead generation and conversion). Visit my profile on Linkedin https://www.linkedin.com/in/iohanaruiz1
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Beyond Revenue Performance: The Real KPIs of B2B MarketingMarketo
Revenue performance has become standard for B2B marketers with more than 3/4 of global B2B marketing decision makers measuring marketing’s impact on pipeline & revenue. Check out these slides from our guest, Lori Wizdo from Forrester, to learn what the real KPIs of B2B marketing are.
HubSpot's launch webinar for the partner program with Mike Volpe, VP Marketing and Pete Caputa, Partner Program Manager. Explains how to get started with HubSpot as a partner, how to deliver inbound marketing services, how to generate referrals and business from HubSpot.
Playbook on how to build a B2B sales machine aka how to build a "$100 mln business". Delivered this talk with a few organizations including R3 Corda Seed+Series-A Startups, B Work Bali startup community.
A few topics covered included:
⮞ Christoph Janz’ / Boris Wertz animal framework on how your hunting strategies differ for customers at different ARPA level
⮞ the anatomy of #growth engines
⮞ Deep dive into the #B2B outbound playbook for seed level #startups with limited budgets.
Joe Pulizzi, founder of the Content Marketing Institute and co-author of "Managing Content Marketing" and "Get Content, Get Customers," discusses the latest customer acquisition and retention methods. During this one-hour webinar, Joe reviews essential strategies that can lift your content marketing program to the next level.
Portfolio Growth Marketing - Inbound and Outbound methodologies and practical results (lead generation and conversion). Visit my profile on Linkedin https://www.linkedin.com/in/iohanaruiz1
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
Beyond Revenue Performance: The Real KPIs of B2B MarketingMarketo
Revenue performance has become standard for B2B marketers with more than 3/4 of global B2B marketing decision makers measuring marketing’s impact on pipeline & revenue. Check out these slides from our guest, Lori Wizdo from Forrester, to learn what the real KPIs of B2B marketing are.
HubSpot's launch webinar for the partner program with Mike Volpe, VP Marketing and Pete Caputa, Partner Program Manager. Explains how to get started with HubSpot as a partner, how to deliver inbound marketing services, how to generate referrals and business from HubSpot.
Become the SEO reseller of the best Indian SEO company with ISO certification and over 8 years of expertise in search engine optimization and social media promotion
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Calculate the ROI of content marketing and never waste money again. In this webinar, Liz Bedor and explain the core foundations from our book "The Content Formula" We go over Building a solid Business Case, getting the Budget, and Proving the ROI of content marketing
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
Simply SaaS University: Marketing 101 - Asia MatosJacey Lucus
Atlanta Ventures hosted the 2nd Simply SaaS University class: Marketing Metrics 101 with Asia Matos. In the class, SaaS entrepreneurs learned more about the fundamentals to defining their customer acquisition strategy, why it’s important to define your primary marketing channels, best practices around researching, how to create an amazing funnel.
[Mintigo Webinar] How DocuSign Built A World-Class Lead Nurturing ProgramMintigo1
TO WATCH THE RECORDING OF THIS WEBINAR, GO TO:
http://www.mintigo.com/how-docusign-built-a-world-class-lead-nurturing-program/
In 2012, DocuSign doubled its pipeline and far exceeded its sales targets. The company achieved these results because of the commitment and partnership of its marketing and sales team, led by VP of Demand Generation Meagen Eisenberg, to build out a world class lead nurturing and demand generation program. With over a dozen personas to target, 80,000 engaged leads to process each quarter, and more than 50 different nurture tracks, the DocuSign team is clearly doing something right.
Hear the secrets behind the success of DocuSign’s lead nurturing program in this must-attend webinar. Both marketing automation novices and veterans will walk away from this session amazed and inspired by the best practices for accelerating your leads through the funnel.
In this webinar, you will learn how to:
- Focus on the right Personas based on interests
- Create a lead scoring system that works
- Map content according to Persona interests, buying stage & lead score
- Measure success & optimize
Guest Speaker: Meagen Eisenberg
VP of Demand Generation at DocuSign
Meagen has spent over 18 years in high-tech. In 2012 she received the SuperNova Award in Matrix Commerce and in 2011 the Marketing Visionary Markie award within the marketing automation field. Before joining DocuSign, she was Director of WW Demand Generation at ArcSight, an HP Company, and prior to that she led worldwide programs and events at TRIRIGA (acquired by IBM) for integrated workplace management systems. She has an MBA from Yale School of Management, and a Bachelor of Science degree in MIS with a minor in CSC from Cal Poly – San Luis Obispo.
About Mintigo
The Mintigo marketing intelligence platform continuously searches the big data of the web and social profiles to help marketers find and engage their best prospects. Mintigo analyzes the needs and interests of 30 million B2B prospects, so marketers and sales reps can engage each prospect with the right message and product. Companies like Box, BMC, Cloudera, DocuSign, and Edmunds use Mintigo to get more clicks, more shares, and more pipeline. To learn more follow @mintigo and visit www.mintigo.com.
Product managers drive the vision, strategy, design, and execution of their product. In this presentation I share my lessons learned on the art behind each of these four dimensions of product management.
Enjoyed this presentation? Subscribe to my weekly essays at sachinrekhi.com
Pete Caputa (@pc4media) and Melanie Collins (@melaniecollins1) present why media companies love HubSpot, the inbound media methodology, and how HubSpot is bringing media companies and agency partners together in the new media matchmaking program.
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Overview of a typical B2B Product Marketing Branding and Lead Generation Plan to accelerate the sales growth rate and enhance brand recognition at a low cost and high ROI.
"High Impact, High ROI, Low Cost Framework"
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Chief Listening Officers
On 8/5, Bob London, President of London, Ink (www.londonink.com gave this presentation to a group of 100+ entrepreneurs as part of the Unintentional Entrepreneur series, put on by Network Solutions, Outright.com and Score and hosted by Johns Hopkins University's Montgomery County (MD) Campus.
This is the very first version of PetMates Pitch Deck, which is a continue work in progress. As we are on the still working on validating the idea and concept, it has too many words now, but we are still polishing it.
Pitch deck tips for startups looking to raise funding (also advice for presenting in MassChallenge Rounds 2 and 3)
Presented by Stacie Andrews, CTO of ProvadoMarketing.com (also happens to be a Masschallenge 2010 finalist of a high-tech company launching soon)
Co-contributor of this presentation: Christopher Mirabile, Investor and Adviser, Managing Director at LaunchPad Venture Group LLC
Become the SEO reseller of the best Indian SEO company with ISO certification and over 8 years of expertise in search engine optimization and social media promotion
An Inbound Marketer's Guide to Product Marketingrickburnes
A tactical guide to product marketing in an inbound world. The presentation covers best practices for buyer personas, buyer's journeys, product launches and sales enablement.
Content Marketing ROI: What's Your Content Formula?Michael Brenner
Calculate the ROI of content marketing and never waste money again. In this webinar, Liz Bedor and explain the core foundations from our book "The Content Formula" We go over Building a solid Business Case, getting the Budget, and Proving the ROI of content marketing
Page 1 Rank (1st page SERP) for your top 2 to 5 keyword phrases and leapfrog the competition.
The document covers SEO from a B2B SaaS Perspective:
(1) Basic overview of how B2B SEO works
(2) Basic overview of free tools and software to help with SEO
(3) How to select keywords for which you will optimize your website
(4) How to implement keywords into your website to drive SEO
(5) How to create backlinks to your website to improve SEO
Simply SaaS University: Marketing 101 - Asia MatosJacey Lucus
Atlanta Ventures hosted the 2nd Simply SaaS University class: Marketing Metrics 101 with Asia Matos. In the class, SaaS entrepreneurs learned more about the fundamentals to defining their customer acquisition strategy, why it’s important to define your primary marketing channels, best practices around researching, how to create an amazing funnel.
[Mintigo Webinar] How DocuSign Built A World-Class Lead Nurturing ProgramMintigo1
TO WATCH THE RECORDING OF THIS WEBINAR, GO TO:
http://www.mintigo.com/how-docusign-built-a-world-class-lead-nurturing-program/
In 2012, DocuSign doubled its pipeline and far exceeded its sales targets. The company achieved these results because of the commitment and partnership of its marketing and sales team, led by VP of Demand Generation Meagen Eisenberg, to build out a world class lead nurturing and demand generation program. With over a dozen personas to target, 80,000 engaged leads to process each quarter, and more than 50 different nurture tracks, the DocuSign team is clearly doing something right.
Hear the secrets behind the success of DocuSign’s lead nurturing program in this must-attend webinar. Both marketing automation novices and veterans will walk away from this session amazed and inspired by the best practices for accelerating your leads through the funnel.
In this webinar, you will learn how to:
- Focus on the right Personas based on interests
- Create a lead scoring system that works
- Map content according to Persona interests, buying stage & lead score
- Measure success & optimize
Guest Speaker: Meagen Eisenberg
VP of Demand Generation at DocuSign
Meagen has spent over 18 years in high-tech. In 2012 she received the SuperNova Award in Matrix Commerce and in 2011 the Marketing Visionary Markie award within the marketing automation field. Before joining DocuSign, she was Director of WW Demand Generation at ArcSight, an HP Company, and prior to that she led worldwide programs and events at TRIRIGA (acquired by IBM) for integrated workplace management systems. She has an MBA from Yale School of Management, and a Bachelor of Science degree in MIS with a minor in CSC from Cal Poly – San Luis Obispo.
About Mintigo
The Mintigo marketing intelligence platform continuously searches the big data of the web and social profiles to help marketers find and engage their best prospects. Mintigo analyzes the needs and interests of 30 million B2B prospects, so marketers and sales reps can engage each prospect with the right message and product. Companies like Box, BMC, Cloudera, DocuSign, and Edmunds use Mintigo to get more clicks, more shares, and more pipeline. To learn more follow @mintigo and visit www.mintigo.com.
Product managers drive the vision, strategy, design, and execution of their product. In this presentation I share my lessons learned on the art behind each of these four dimensions of product management.
Enjoyed this presentation? Subscribe to my weekly essays at sachinrekhi.com
Pete Caputa (@pc4media) and Melanie Collins (@melaniecollins1) present why media companies love HubSpot, the inbound media methodology, and how HubSpot is bringing media companies and agency partners together in the new media matchmaking program.
B2B Lead Gen and Brand Building - B2B Product Marketing SeriesMichael Fertman
Overview of a typical B2B Product Marketing Branding and Lead Generation Plan to accelerate the sales growth rate and enhance brand recognition at a low cost and high ROI.
"High Impact, High ROI, Low Cost Framework"
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Chief Listening Officers
On 8/5, Bob London, President of London, Ink (www.londonink.com gave this presentation to a group of 100+ entrepreneurs as part of the Unintentional Entrepreneur series, put on by Network Solutions, Outright.com and Score and hosted by Johns Hopkins University's Montgomery County (MD) Campus.
This is the very first version of PetMates Pitch Deck, which is a continue work in progress. As we are on the still working on validating the idea and concept, it has too many words now, but we are still polishing it.
Pitch deck tips for startups looking to raise funding (also advice for presenting in MassChallenge Rounds 2 and 3)
Presented by Stacie Andrews, CTO of ProvadoMarketing.com (also happens to be a Masschallenge 2010 finalist of a high-tech company launching soon)
Co-contributor of this presentation: Christopher Mirabile, Investor and Adviser, Managing Director at LaunchPad Venture Group LLC
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A comprehensive overview of B2B lead gen using social media. Covers: skills needed, traditional marketing role, landing pages/homepages, tips and tricks, getting started, the buyers' journey,trends, strategies, lead generation, lead nurturing, content, content marketing
This presentation talks about how you can address the 3 root causes of bad marketing: Not understanding what you do and don't know about your prospects, poor marketing execution and failure to measure, analyze and improve.
This workshop was created to provide a framework for thinking about and measuring marketing investment.
For more marketing advice, contact info@hawkpartners.com
This three part series provides a complete overview of End-to-End Customer Engagement and reveals the proven best-practices of In-Store Clienteling; Multi-Channel Campaign Management and Analytics; Ecommerce and Consumer-Facing Digital Technologies.
PART 1: In-Store Clienteling
The panel of industry experts offer an informative, in-depth look at In-Store Clienteling including:
• Clienteling defined: the trends and technologies of In-Store Clienteling
• Managing the shift in the retailer-customer relationship
• Culture change: techniques for creating a Clienteling culture
• Implementation: best-practices in capturing, converting and keeping customers
• Calculating the ROI: real-world examples
• Clienteling outlook: what the future has in store
Creating Insanely Great Customers: A Lean innovation strategy for engaging the planet's most strategic customers, the Insanely Great ones. | Get The Book | http://www.creatinginsanelygreat.com |
Outlines what is required to create value for customers at each stage of the customer journey and how doing so increases ROI.
| www.spicecatalyst.com |
Brant has worked with hundreds of entrepreneurs across the globe and is a sought after speaker, having presented at leading companies such as Qualcomm, Intuit, Capital One and Hewlett-Packard. Brant’s startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and miserable failure. Come hear Brant tell his story.
Register for Entrepreneurship 101 here: http://www.marsdd.com/event_series/entrepreneurship-101/
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
2. Twitter: @StacieAndrews
EXECUTIVE / MARKETER
Increasing ROI for local and international brands
since 2005 as CEO of Provado Marketing, Inc.
Founder/CTO, startup: www.NameGoat.com
DEVELOPER 8 Yrs. Blending Technical + Design + Marketing
Allowing Companies To Better Tack, Prove, And
Increase Results.
Formal Degrees in Computer Science and Marketing
DESIGNER Broad experience as a designer for Award-
Winning Traditional and New Media Agencies
8. Strengths Challenges
At lest you know it works. You may need to
Technically. remake it so that it is
easier/faster/etc for your
market.
Your probably in If you need customer
pharmaceuticals so you acceptance you may
may only need to focus on never find a Billion or
distribution.
Million Dollar Market.
9. Sneak up on your market but
don’t be too stealth about it.
12. Strengths Challenges
At lest you know there is a Can you develop the
significant problem with product fast enough?
someone willing to pay for
a solution.
Early customers can give Easy to develop a
you a head start. product that is too fitted
these first customers. So
make an MVP.
13. Customer Customer Customer Company
Discovery Validation Creation Building
Problem- Product-
Solution Fit Market Fit Scale
Scale Org.
Execution
Proposed Business
And Drive
MVP Model
Demand
Scale
Operations
Proposed Business
Funnel(s) Model
Pivot
* Credit to Steve Blank for the Customer Development Cycle
17. • How do users find
Acquisition you?
• Do users have a great
Activation first experience?
• Do users come back to
Retention use your product?
• Do you make money?
Revenue
• Do users tell others about your
Referral product?
* Credit to Dave McClure for Metric Scale
18. Stage Example of Questions Patterns?
What is your biggest problem? How would you
Acquisition expect to find this product? What keywords
would you use?
Activation What would you expect the solution to look like?
Retention How often would you use this? Love or Hate?
Revenue Can you get their Credit Card?
Referral Who would you recommend us to talk to?
19. What’s
Rate of
Stage Example of User Action Patterns?
Success
this
Worth?
What Keywords, Blogs ect. Bring in
Acquisition
traffic?
Activation Do they signup?
How often do they check the site?
Retention
Open teaser emails?
Revenue Can you get their Credit Card?
Referral Are they tweeting etc.?
20. Rate of
Stage Example of User Action Success
What’s this Worth?
unique website visitors that didn’t
Price/Revenue
Acquisition bounce, spend x time on site, and go 90%
Conversion Rate
to Pricing page
Price/Revenue
Activation Sign up > Download > Use Product 70%
Conversion Rate
Price * Average
Retention Recurring Payment 50%
Recurring
Revenue Can you get their Credit Card? 60% Price of Product
Price/Revenue
Referral Mentions 10%
Conversion Rate
21. Prepare for
Optimization
First Time
Unaware Interested Regular Evangelist
Customer
22. You Get Blank Stares
Your told department “X” has budget approval
(X sends you to Y then Y sends you to Z… )
Customer cancels subscription because
“they’d rather buy a hamburger.”
Questions? Stacie@ProvadoMarketing.com
Editor's Notes
Pixar story.Ristatis story. Teacher/voting story
Pixar story.Ristatis story. Teacher/voting story
Pixar story.Ristatis story. Teacher/voting story
Educate people that this is something they want. Education is expensive.
“Soft Money” – build something people alreadywant
Pixar story.Ristatis story. Teacher/voting story
Pixar story.Ristatis story. Teacher/voting story
“Soft Money” – build something people alreadywant
“If I had asked people what they wanted, they would have said a faster horse.” – Henry Ford – Ask the right questions to help you sell your vision in terms the customer understands.Segment Pivot – Existing product, different customersCustomer Problem – Same Customers, Different ProblemFeature pivot – pick a feature and find a customer/problem around it.
Make Hypothesis and Test. Each cycle demands a different set of questions. Video and type out data. Cycles can happen simultaneously. Each Cycle can have multiple tests.
40% of people should feel “very disappointed” without your product. Acquire enough users to make this test meaningful (50-100+).
Fast + Free = You Must have really good connections (Linkedin,)Free + Good = How much is your time worth? (Blogs, SEO, Viral, Forums)Good + Fast = Give yourself a budget. (PPC, Stumbleupon, survey panels)
Measure all. Optimize 2 -- until your ready to grow and drive demand.
Comparitive: A/B test only one thing at a time (Color, Headline, Layout, Video)
Quantitative, Comparative & Competitive. “What’s this worth” can be dynamic (real results) or static (costs or target) Google Analytics, Kissmetrics, Performable, ect.