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www.interxion.com
Interxion is a leading carrier-neutral
                    datacentre operator in Europe


                    Pan-European
                    Founded in 1998
                    Carrier Neutral
                    Large facilities
                    High-Density Power




                                                             1
www.interxion.com
Interxion at a Glance



                    11 countries
                    13 cities
                    15 Internet Exchanges
                    24 datacentres
                    >500 networks
                    >1,100 customers
                    >45,000 square meters of facilitated colocation



                                                                      2
www.interxion.com
Driving Standards for Datacenters




                                                        3
www.interxion.com
Cloud Computing in 2009




                                 Private clouds




                                                  4
www.interxion.com
Cloud Computing forecast

                                        2008              2012

                                                    Cloud Services - $42bn
                         Cloud Services - $16.2bn
                                                    On Premise - $452bn
                         On Premise - $366.8bn

                                                              9%
                                          4%




                                         96%
                                                           91%




                    Source: IDC, 2008
                                                                             5
www.interxion.com
All Clouds share common enablers


                            Pay-per-use Software


                          Virtualization & Automation


                             Broadband Networks


                              Large Datacenters

                                                        6
www.interxion.com
Enabling the Cloud: the Large Datacenter



                                                       Bandwidth
                                          Power
                     Large Space
                                                         Choice
                    Scalability       High-Density   Choice
                    10.000 sq.m.      2 kVA +        45+ networks




                                        Process &     Construction
                     Connections
                                         Procedure
                    Flexibility       Reliability    Scale
                    Seconds & hours   99,999%        10-100million


                                                                     7
www.interxion.com
Datacentres benefit from economies of scale

                           Planning                   Construction      Completion




                         1                             12                18

                                                     Cost in           Cost in
                        Resource                                                 Ratio
                                                    Medium DC         Large DC
                    Construction                10-16.000 /sqm   8-10.000 /sqm       1.5x


                    Source: Tier 1 Research, 2009
                                                                                            8
www.interxion.com
Cloud Computing Economies of Scale

                    Cloud Computing is 5-7x cheaper compared to traditional in-
                                        house computing


                                                      Cost in                            Cost in
                       Resource                                                                         Ratio
                                                     Medium DC                          Large DC
                    Network                   72      / Mbps / month            10     / Mbps / month   7.1x
                    Storage                   1.68       / GB / month           0.31    / GB / month    5.7x
                    Administration              140 servers/admin               >1000 servers/admin     7.1x




                    Source: Hamilton, 2008, http://perspectives.mvdirona.com/
                    Exchange rate 1 USD = 0.7768 EUR
                                                                                                                9
www.interxion.com
Economics of Cloud Users
                                Pay by use instead of provisioning for peak



                                                                   Capacity




                                                                              Resources
                    Resources




                                                                                                       Capacity
                                                                   Demand

                                                                                                       Demand
                                                                                              Time
                                                    Time

                                   In-house datacentre                                    Cloud Computing

                                                             Unused resources

                                Source: UC Berkeley RAD Lab, February 2009
                                                                                                             10
www.interxion.com
Economics for Cloud Users
                                       Penalty for under-provisioning




                                                                        Resources
                                                                                                          Capacity

                                                                                                          Demand
                                                                                              2       3
                                                                                    1
                                                                                        Time (days)
                    Resources




                                                                                          Lost
                                                             Capacity
                                                                                        revenue
                                                             Demand
                                            2            3
                                  1
                                      Time (days)




                                                                        Resources
                                                                                                          Capacity

                                                                                                          Demand
                                                                                              2       3
                                                                                    1
                                                                                        Time (days)

                                                                                        Lost
                                                                                        users
                    Source: UC Berkeley RAD Lab, February 2009
                                                                                                              11
www.interxion.com
Scale Up and Scale Down
                     Amazon: “building the right infrastructure that can scale up or
                    down at a moment’s notice can be a complicated and expensive
                       task, but it’s essential in today’s business landscape. “




                    Source: http://aws.typepad.com/aws/2008/05/lots-of-bits.html
                                                                                       12
www.interxion.com
Servers incur high facility costs over their life

                      Annual OpEx to support a mid-tier ($2,500) server, dollars
                                                                       • True costs are often 4-5x
                                                             2,020
                                                                        the cost of the server
                                                  1,870
                                                                        alone over a 5-10 year
                                                                        lifetime of a server
                                                             1,000
                                                                       • IT hardware energy
                                        1,320      950
                                                                        consumption drives
                    Facilities                                          Facility costs
                    Depreciation          550
                                                                       • Servers are often housed
                                                              470       in a higher Tier Data
                                                   420
                                                                        Center than necessary,
                    Electricity
                                          420                           further driving Facility
                                                                        costs
                    Facility
                                                              550
                                                   500
                    Operations            350
                                                                       • Facility costs are growing
                                                                        more rapidly (20%) than
                    Data center         Tier II   Tier III   Tier IV    overall IT spend (6%)
                    tier
                       Source: Uptime Institute
                                                                                                     13
www.interxion.com
Hub & Spoke




                    Centralize for
                    efficient
                    networking and
                    economic
                    benefit.
                                     14
www.interxion.com
The Cloud Computing Opportunity



                      Businesses
                                                            Hosters
                                           ISVs
                      • “In-house
                                       • Cloud is the
                     Outsourced” IT
                                                          • Build Cloud
                                            delivery
                      • Better and
                                                            Services for
                                       mechanism for
                        cheaper by
                                                          your customers
                                              SaaS
                         bringing
                                      • New partners
                       applications
                                        will be Service
                          online
                                          Providers




                                                                       15
www.interxion.com
Questions to consider
                                                            Are you
                        Can you          Can you
                                                           Efficient?
                                         Connect?
                        Scale?




                                                        Interxion
                                      Interxion
                    Interxion has
                                                        provides advice
                                      provides access
                    secure large
                                                        on how to
                                      to more
                    facilities with
                                                        operate efficient
                                      networks than
                    high-density
                                                        infrastructures.
                                      anyone.
                    power.
                                                                            16
www.interxion.com
What can you do now?


                    Don’t waste
                                            Multitenant
                    resources on
                                            solutions are
                    building your own
                                            available
                    datacentres


                    Consolidate & migrate   Virtualization



                    Build or buy web
                                            Pay-per-use
                    applications
                                                             17
www.interxion.com
Come and talk to us
                     Learn about efficient large scale datacentres, talk
                     to us
                     Partner with us


                    We want your feedback
                     Please do contact us
                      anthonyf@interxion.com


                    Interxion employees are here and we’re happy
                       to arrange meetings, answer questions and more!


                                                                           18
www.interxion.com
$



                        19
www.interxion.com

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Data Center Transformation Summit

  • 1. ! quot;quot;# 0 www.interxion.com
  • 2. Interxion is a leading carrier-neutral datacentre operator in Europe Pan-European Founded in 1998 Carrier Neutral Large facilities High-Density Power 1 www.interxion.com
  • 3. Interxion at a Glance 11 countries 13 cities 15 Internet Exchanges 24 datacentres >500 networks >1,100 customers >45,000 square meters of facilitated colocation 2 www.interxion.com
  • 4. Driving Standards for Datacenters 3 www.interxion.com
  • 5. Cloud Computing in 2009 Private clouds 4 www.interxion.com
  • 6. Cloud Computing forecast 2008 2012 Cloud Services - $42bn Cloud Services - $16.2bn On Premise - $452bn On Premise - $366.8bn 9% 4% 96% 91% Source: IDC, 2008 5 www.interxion.com
  • 7. All Clouds share common enablers Pay-per-use Software Virtualization & Automation Broadband Networks Large Datacenters 6 www.interxion.com
  • 8. Enabling the Cloud: the Large Datacenter Bandwidth Power Large Space Choice Scalability High-Density Choice 10.000 sq.m. 2 kVA + 45+ networks Process & Construction Connections Procedure Flexibility Reliability Scale Seconds & hours 99,999% 10-100million 7 www.interxion.com
  • 9. Datacentres benefit from economies of scale Planning Construction Completion 1 12 18 Cost in Cost in Resource Ratio Medium DC Large DC Construction 10-16.000 /sqm 8-10.000 /sqm 1.5x Source: Tier 1 Research, 2009 8 www.interxion.com
  • 10. Cloud Computing Economies of Scale Cloud Computing is 5-7x cheaper compared to traditional in- house computing Cost in Cost in Resource Ratio Medium DC Large DC Network 72 / Mbps / month 10 / Mbps / month 7.1x Storage 1.68 / GB / month 0.31 / GB / month 5.7x Administration 140 servers/admin >1000 servers/admin 7.1x Source: Hamilton, 2008, http://perspectives.mvdirona.com/ Exchange rate 1 USD = 0.7768 EUR 9 www.interxion.com
  • 11. Economics of Cloud Users Pay by use instead of provisioning for peak Capacity Resources Resources Capacity Demand Demand Time Time In-house datacentre Cloud Computing Unused resources Source: UC Berkeley RAD Lab, February 2009 10 www.interxion.com
  • 12. Economics for Cloud Users Penalty for under-provisioning Resources Capacity Demand 2 3 1 Time (days) Resources Lost Capacity revenue Demand 2 3 1 Time (days) Resources Capacity Demand 2 3 1 Time (days) Lost users Source: UC Berkeley RAD Lab, February 2009 11 www.interxion.com
  • 13. Scale Up and Scale Down Amazon: “building the right infrastructure that can scale up or down at a moment’s notice can be a complicated and expensive task, but it’s essential in today’s business landscape. “ Source: http://aws.typepad.com/aws/2008/05/lots-of-bits.html 12 www.interxion.com
  • 14. Servers incur high facility costs over their life Annual OpEx to support a mid-tier ($2,500) server, dollars • True costs are often 4-5x 2,020 the cost of the server 1,870 alone over a 5-10 year lifetime of a server 1,000 • IT hardware energy 1,320 950 consumption drives Facilities Facility costs Depreciation 550 • Servers are often housed 470 in a higher Tier Data 420 Center than necessary, Electricity 420 further driving Facility costs Facility 550 500 Operations 350 • Facility costs are growing more rapidly (20%) than Data center Tier II Tier III Tier IV overall IT spend (6%) tier Source: Uptime Institute 13 www.interxion.com
  • 15. Hub & Spoke Centralize for efficient networking and economic benefit. 14 www.interxion.com
  • 16. The Cloud Computing Opportunity Businesses Hosters ISVs • “In-house • Cloud is the Outsourced” IT • Build Cloud delivery • Better and Services for mechanism for cheaper by your customers SaaS bringing • New partners applications will be Service online Providers 15 www.interxion.com
  • 17. Questions to consider Are you Can you Can you Efficient? Connect? Scale? Interxion Interxion Interxion has provides advice provides access secure large on how to to more facilities with operate efficient networks than high-density infrastructures. anyone. power. 16 www.interxion.com
  • 18. What can you do now? Don’t waste Multitenant resources on solutions are building your own available datacentres Consolidate & migrate Virtualization Build or buy web Pay-per-use applications 17 www.interxion.com
  • 19. Come and talk to us Learn about efficient large scale datacentres, talk to us Partner with us We want your feedback Please do contact us anthonyf@interxion.com Interxion employees are here and we’re happy to arrange meetings, answer questions and more! 18 www.interxion.com
  • 20. $ 19 www.interxion.com