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Tools For Thought Leaders
The document discusses tools for thought leaders to build their brand online, including blogging and using social media. It recommends setting up a blog using a platform like WordPress due to its functionality, themes, plugins and SEO benefits. Various types of blog posts are suggested such as instructional, reviews and interviews. Social media tools to emphasize content are also presented like YouTube, LinkedIn and Twitter. The key is to execute a process of editing, expressing, emphasizing, elevating and executing content to promote a brand online in a simple and repeatable way.
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Tools For Thought Leaders
- 1. Blogging and otherTools For Thought Leaders … using social media systems and processes to build your ‘brand’ online…
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- 6. Remember “Einstein's Razor”!“ Everything should be made as simple as possible, but no simpler.”
- 7. Occam’s Razor "whenyou have two competing theories that make exactly the same predictions, the simpler one is the better."
- 8. 5 easy steps!Express… Edit… Emphasize… Elevate… Execute!
- 9. The social mediatoolkit
- 10. Why a blog site? Inexpensive Easy to update Dynamic Key to high rankings in search Blogs are ‘link bait’ Create dialogue with customers ‘ Humanize’ your brand
- 11. Hubspot says… “Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights . You don’t have to refute one of Einstein’s theories to get respect.”
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- 14. Why is WordPressbest? Plugin functionality Theme functionality Auto-ping functionality Trackback Overall feeling of simplicity SEO ready
- 15. Express… Blogger WordPressTumblr Get a blogsite
- 16. Ways to expressyourself... Instructional Informational Reviews Lists Interviews Case studies Profiles Link post [slurping] ‘ Problem’ post Contrast two options Rant Inspirational Prediction and review Hypothetical Satirical Debate
- 17. Want to knowmore? ProBlogger.net CopyBlogger.com WordPress.tv, en.wordpress.com/stats e1evation.com
- 18. Edit… Google NewsTwitter Search Other… Feedly iGoogle Google Reader RSS Feeds
- 19. RSS is thecompetitive edge... … that makes the news come to you in a form that's easy to manage...
- 20. The answer isGoogle Reader… … now what is the question?
- 21. Underlying principles It’sall about the rss feed Pass or play Save everything – don’t come away empty handed! ;-) If public, go social; private, go accessible Publish or perish…
- 22. Emphasize… YouTube FriendFeedZemanta Feedly Shareaholic ScribeFire Re-express Add’l Content
- 23. Elevate… eNewsletter LinkedInEtc. MySpace Plaxo Search engines Facebook Tumblr Twitter The Blog…
- 24. Execute! Again, Hubspotsays… “ The truth is you don’t have time *not* to blog. You probably already write blog articles, you just don’t call them that.” Blogging is no less a natural process than anything else you are currently doing to promote your brand… Key? Use simple, inexpensive tools that support repeatable processes…
- 25. Remember… Edit ExpressEmphasize Elevate Execute
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