This document discusses practical strategies for using social media for business purposes. It defines social media as media that allows for two-way interaction and sharing of content. It notes that the average age of social media users is decreasing. The document advocates for quality over quantity in social media engagement and building meaningful relationships. It suggests that social media can help with marketing and sales if used to deeply engage customers rather than just having a presence. It recommends focusing social media efforts on Facebook, Twitter, and LinkedIn and provides tips on listening, publishing content, and promoting it across channels.