This document discusses practical strategies for using social media for business purposes. It defines social media as media that allows for two-way interaction and sharing of content. It notes that the average age of social media users is decreasing. The document advocates for quality over quantity in social media engagement and building meaningful relationships. It suggests that social media can help with marketing and sales if used to deeply engage customers rather than just having a presence. It recommends focusing social media efforts on Facebook, Twitter, and LinkedIn and provides tips on listening to others, publishing own content, and promoting it across channels.

1. Practical, tactical social mediaTodd Lohenrye1evation, llc1

2. ;-)2

3. Your questions3

4. The killer question? How can I extend/expand my current marketing strategy to include/leverage social media and still get home for supper?4

5. What is social media?5

6. Media evolution6

7. 7

8. Definition of ‘social’ media“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).” Wikipedia8

9. Average age of social media users9

10. Age distribution in social media10

11. Average age on social sites11

12. The times, they are a changing…2007201012

13. Quantity vs. quality“I say quality reigns supreme. The fact is effective social networking and community building is more about building meaningful, useful conversations and relationships with those that are interested in what you have to offer or say. It’s not a get rich quick scheme. It takes time, persistence, knowledge and dedication to building these communities up, and the rewards can be tremendous.” Jason Yormark, Social Media Today13

14. If you don’t like change,you’re going to likeirrelevance even less.General Eric Shineski,Retired Chief of Staff, U.S. Army14

15. Will social media help me sell?15

16. Social Media is About ROI!The relationship is apparent and significant: socially engaged companies are in fact more financially successful. So now we know it pays to be social, but it is important to note that by “social,” we’re talking about deep engagement, not merely having a presence. (Altimiter ENGAGEMENTdb study)16

17. Community ROIHigher purchase amounts by community vs. non-community (30%)Higher frequency of purchase by communityLower cost of customer service (repeat customer familiarity)Increased customer satisfactionDecreased cost of acquisition (advocacy driven)Lower cost of product development (using feedback loop)Decreased cost of customer retention17

18. It’s Time to Stop ShoutingOnly 18% of TV ad campaigns generate positive ROI

19. 90% of people who can skip ads do

20. 76% of consumers don’t believe that companies tell the truth in advertisements

21. 100% - The increase needed in advertising spend to add 1-2% in sales

22. 96% of Millennials have joined an online social network18

23. What sites should I use?19

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25. 3 legged stool of social mediaFacebookTwitterLinkedIn21

26. Why would anyone follow me in social media?22

27. The real question is why would anyone listen to you. Period.23

28. How do I find the latest and greatest sites?24

29. The short answer is Mashable25

30. Oh, and e1evation too!26

31. How should I determine my social media policy?27

32. PolicyTool.net28

33. How to elevate your business29

34. My approachListenPublishPromote30