Theories of Mass Communication Presentation concerning modern brides and their use or nonuse of Pinterest

1. Charlotte
Mason
PINTEREST: A STUDY OF
BRIDES-TO-BE

3. Pinterest and its functions
How women use it
Differences from Google images
Downsides: women look at Pinterest and
desire unattainable things due to their
budgets
Self-esteem issues
INTRODUCTION

4. Women look at Pinterest and see perfection;
they want this and it hinders their planning
“She wants the cake to be a certain way, or she
wants a certain heel because of how it looks or
which designer’s name is printed on the sole”.
Women are stressed because of their multiple
roles as wives-to-be, daughters trying to please
their parents, hosts trying to please guests
Weddings become a weight on their shoulders
BRIDES: SELF-IMAGE

5. J.W. Kim, & T.M. Chock found that social media
is a source of self-degradation in women and
men
Women see the models and want to look the
same, have the same dress, etc.
“Weddings represent a time of new beginnings,
such as purchasing new homes, childbirth, or
new jobs”.
“A woman’s every day life is filled with emotion,
so when she is given more responsibility and
stress than expected, her emotions are likely to
increase”.
SOCIAL MEDIA AND STRESS

6.  The social marketing theory is meant to cause an
audience to become aware of a certain movement,
and to target messages to specific people who will
be receptive to them, thus gaining their interest
 The website puts up images for women to see and
become interested in; they post links in these images
in hopes that women will proceed to the website and
make a purchase
 This benefits the website because they are in turn
benefitting the companies whose images are being
used
 Friends of users join because of other social media
sites, like Facebook
SOCIAL MARKETING THEORY

7.  She was asked a series of seven questions
 She informed that she has two Pinterest boards
 Agreed that the boards had negative effects on her self-
esteem as well as expectations for her big day
 Stopped using the website for wedding planning purposes
 It did aid in her finding a less expensive wedding cake,
color scheme, and ideas for a wedding dress
 Concluded that it helped with her ideas and what she
wanted in each aspect
 When asked what was purchased, she responded that she
found bridesmaids dresses on sale. This was the only
item she found to purchase
STUDY OF A BRIDE-TO-BE

8. Pinterest is a helpful aid in wedding planning, but
it is better for ideas
Some brides may have large budgets and be able
to use it
Self-esteem is hindered when looking at most
social media websites, Pinterest is not really an
exception
“For example, a user who loves fashion might
have a best friend with the same interests. They
might see the images their friend is pinning
through her Tumblr page and become interested
in doing this herself”
CONCLUSIONS