Pinterest is a popular social media platform, particularly among women. It has over 48 million users globally as of 2013. Women are drawn to Pinterest because it provides a more organized and visually-oriented space to share interests, as compared to platforms like Facebook and Twitter. Several case studies show how brands like Oreo and Allrecipes have seen engagement and user-generated content by setting up branded pages and running contests that encourage sharing through pins. The document provides recommendations for how other brands can effectively utilize Pinterest through basic campaigns, user-generated content, and guest pinners.