The document discusses how to be successful by helping others and getting rich at the same time. It recommends identifying who you can help the most, such as personal contacts, community members, professional contacts, government officials, and media contacts. It then suggests determining exactly how you can help them by overcoming physical, mental, material, social, or financial barriers. By sincerely helping others through actions, it claims this can lead to professional branding, reciprocal obligations from others, and increased willingness to purchase products or services.

1. Success =
Helping the People You Can Help the Most and
Getting Rich at the Same Time
Paul J. Krupin
Direct Contact PR

2. First ask yourself
“WHO CAN I
HELP THE MOST?”
People
You Know
Paul Krupin
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Direct Contact PR
Personal Contacts
People in Your Community
Professional Contacts
Government/Political Contacts
Media Contacts
www.directcontactpr.com

3. People
close to you
Personal
Contacts
Paul Krupin
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Direct Contact PR
Your family & relatives
Your friends
Your neighbors
People you exercise or entertain with
Even strangers you meet on the street
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4. People
you live near
People in Your
Community
Paul Krupin
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People who live in the town, city or area where you live
Local support group members and organizations
Local civic group members and organizations
Regional, state and even national organizations
Direct Contact PR
www.directcontactpr.com

5. People
you work with
Professional
Contacts
Paul Krupin
Direct Contact PR
• Colleagues, employees, supervisors,
support contractors & management
• Prospects, customers and clients
• Vendors & teaming partners
• Competitors
• Industry & association groups &
organizations
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6. People
who govern your life
Government &
Political Contacts
Paul Krupin
Direct Contact PR
• Local city/county/state, regional,
national government agency
officials and staff
• Candidates for office
• Elected Officials
• Party representatives and
organizations
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7. People
in the media you watch, listen to or read
Media
Contacts
Paul Krupin
• Newspapers, magazines, radio & tv (stations and
shows), news services, news syndicates
• Internet (news websites, online versions, bloggers,
Podcasts, …)
• Photo/Audio/Video sites & archives (YouTube, Flickr,
Pinterest, …)
• Social Media (Facebook, LinkedIn, Google+, …)
Direct Contact PR
www.directcontactpr.com

8. Now ask yourself,
“HOW
EXACTLY CAN I HELP THEM?”
Do your best
and don’t hold back
Paul Krupin
Identify what you can do to help solve their problem.
This enables you to appeal to people at a deep personal level and
create a lasting impression.
Direct Contact PR
www.directcontactpr.com

9. Why?
Because people need your help and they remember who helped them. That’s why!
People
Remember
Paul Krupin
They remember exactly where they get good help.
When they get really good help, they tend to trust the source of that help.
They can carry these feelings over towards anything and everything.
They often then trust these feelings so much that they are much more
willing to buy whatever that person has for sale.
Direct Contact PR
www.directcontactpr.com

10. Helping = Professional Branding
Helping
is the Business
There’s a fine line between helping and selling, and it’s an important distinction.
Rather than seeing you as a peddler of products and services, you can be seen as
a truly helpful and giving person.
You must be sincere. You must be there for them, not vice versa.
Give a man a fish and you feed him for a day.
Teach a man to fish and you feed him for a lifetime.
Paul Krupin
Direct Contact PR
www.directcontactpr.com

11. Helping has reciprocal effects
Helping others not only creates a feeling of goodwill, but also a sense of
reciprocal obligation.
If you help others, they will want to help you—even by purchasing your
products or services!
This is the reason why giving can result in successful personal and
professional enrichment.
Giving
leads to
greatness
Paul Krupin
Direct Contact PR
www.directcontactpr.com

12. Focus on what it means to help others
Solve the
problem
In order to provide help, you must first identify the problem.
Write down the problems your people are having in as much detail as possible.
Next, establish why they aren’t able to help themselves.
Now identify the ways you can help them alleviate those needs.
Give them a map that leads them to success. Make it easy for them to achieve.
Paul Krupin
Direct Contact PR
www.directcontactpr.com

13. Problem Solving means overcoming barriers
Barriers to
progress
Paul Krupin
…take any number of forms: physical, mental, material, social, or financial.
There are many ways you can address each of these types of barriers.
Direct Contact PR
www.directcontactpr.com

14. Get
Physical
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Get Up &
Move !
Paul Krupin
Direct Contact PR
Go to them
Go with them
Be with them
Lift them up
Get them down
Transport them
Shelter them
Protect them
Bring whoever they need to them
Bring whatever they need to them
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15. Go
Mental
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Think, Educate,
Persuade & Change
Attitudes
Paul Krupin
Direct Contact PR
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Guide people to better choices
Provide counsel or advice
Listen to them
Console them
Teach people how to do something better
Explain how to do something important
Tell people exactly how to build, create, develop, find,
or achieve something
Tell people how to avoid disaster, pain, anguish, or
negative experiences
Simplify a complex issue
Explain a mystery
Tell stories to demonstrate a concept
Humor them
Accept them
Forgive them
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16. Bring raw
Material
Quantity
& Quality
Really Matter
Paul Krupin
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Give people what they need or want
Give food, shelter, materials, water, or tools
Provide tangible aid, support, or resources where too few are available
Provide personal or technical expertise
Volunteer time, expertise, or services
Send manpower
Canvass a neighborhood for supplies for the needy
Collect and store supplies for the needy
Deliver supplies to the needy
Direct Contact PR
www.directcontactpr.com

17. Get more
Social
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Spread the word
right now!
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Paul Krupin
Pick up the damn phone! Use fax & email. Get in the car. Take a bus. Use
smoke signals if you have to. Attract attention!
Call on others and get more help. Enrage & engage people!
Introduce the problem to others who can help them
Communicate with others on behalf of the people in need
Enlist others to help. Apply people force multiplication.
Organize a group or team. Act together. Coordinate an outreach.
Raise awareness of a need or situation using social networks.
Get an organization to focus their resources and efforts on a problem.
Direct Contact PR
www.directcontactpr.com

18. Commit & support
Financial
Help
pay the bills
Paul Krupin
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Direct Contact PR
Give money. Just do it.
Give time to help raise money.
Tell people about someone else’s financial needs.
Create a fund for someone.
Conduct or support a fundraiser .
Get others involved, motivated, and committed to give or
raise money.
www.directcontactpr.com

19. Actions Speak Louder than Words
There are
lots of ways to help
people!
Paul Krupin
All these techniques are tried and true. They work.
Some fall under the category of IDEAS, ADVICE, or GUIDANCE.
But the best and the most effective are always ACTIONS.
Direct Contact PR
www.directcontactpr.com

20. Giving
Make a
real difference
your best generates credibility & media interest
The best sales, the best marketing, and the best publicity comes from helping people
solve real problems and letting the right media know what you are doing.
Share the story & engage the right media. Champion the needy and get known as an
exceptional member of the community.
These days, everybody is a publisher with a social network.
Ask them to help inform and inspire others. They can help YOU be even more successful.
Paul Krupin
Direct Contact PR
www.directcontactpr.com

21. Get on your feet
and start helping!
Help someone
today.
Help someone every
day.
Paul Krupin
Now!
No excuses. No delays. No ifs, ands, or buts…
Do something good. Do what you do best.
Help the people you can help the most.
Let people know and inspire them to spread the word to others.
Direct Contact PR
www.directcontactpr.com

22. Credits:
• All photos taken by Paul J. Krupin except as noted. Source locations:
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Page 1 & 19 – St. James Theatre on Broadway, New York City, NY
Pages 2-5, & 23 – Chicago Art Museum, Chicago, IL & The Bean, Chicago, IL
Page 7 – Port Gamble, WA
Page 8 – Sun Gazing, Facebook photo
Page 9 & 11 – street vendors New York City, NY
Page 10, 12, 15, 17 & 20 – family photos, Paul Krupin
Page 12 – Longs Pass Trail, near Cle Ellum, WA AllTrails.com, with family photo
Page 13 – Clairmont Baptist Church, Atlanta, Georgia
Page 14 – Protest in San Francisco, California
Page 16 – Construction site, St. Petersburg, FL
Page 17 – lone protester on I-5 Bridge in Seattle, WA; FunnySigns.com; family photo
Page 20 – New York Daily Post, December 12, 2012, High Tide on Main Street, John Englander
Page 18 & 21 – various antique shops, Colleyville, WA
Paul Krupin
Direct Contact PR
www.directcontactpr.com

23. Created by Paul J. Krupin, Direct Contact PR
Great Content + Custom Targeted PR = Maximum Professional Personal Branding ROI
PR and Communications
You can:
• Email me at Paul@DirectContactPR.com
• Call me on 800-457-8746 (TF US) 509-531-8390 (Cell) and 509-582-5174 (Direct)
• Find me on LinkedIn and Facebook (Direct Contact PR)
• Visit www.DirectContactPR.com
• Read more at http://Blog.DirectContactPR.com
Paul Krupin
Direct Contact PR
www.directcontactpr.com