The document outlines a professional's extensive experience in marketing, communication, training, and public speaking, alongside their passion for coaching and evaluation methodologies. It emphasizes the importance of active listening, differentiating between evaluation and feedback, and provides strategies for effective feedback to foster learning and development. The agenda covers topics such as evaluation methods, feedback techniques, personal anecdotes, and guidelines for constructive evaluation.

1. Evaluation &
feedback
Practice and evolution

2. 12 years marketing &
communication
8 years of training
Passionate about:
- public speaking,
- non-formal education,
- coffee
- coaching
10 years of blogging
6 years of Toastmasters

3. Expectations
1….
2….
3….
4….

4. Agenda
• Active listening
• Evaluation methods (coaching / mentoring)
• Feedback methods

5. Active listening

6. Active listening
• Be present! (Practice mindfulness)
• Keep an open mind
• Listen to key words and be sure you understood correctly
• Paraphrase, clarify, mirroring and summarise

7. Filters in listening
Inside us Outside us
Beliefs Noise
Knowledge Time pressure
Experience Phones
Culture Emails

8. Evaluation = feedback?

9. Evaluation vs feedback?
Evaluation is the process of
judging or putting a value on a
procedure, the degree to which
knowledge has been gained, or a
skill.

10. Evaluation vs feedback?
Feedback is a method of providing
information about learning or skill
acquisition in order to plan future
learning goals and to ameliorate
behaviour and skills.

11. Charles Schwab
1 billion $/year
Boys, I would love
for you to smoke
these outside!
Dale Carnegie - The Leader in you

12. Feedback
Results
Immediately improve quality of work
Solutions based approach

13. Feedback
A ction (facts) - what you did
I mpact (influence) …had such result
on me
D esired outcome (next steps) …so
to have a different impact you need
(specific action/behaviour)

14. Evaluation
Help in development
Increase self-awareness
Stimulate learning
Offering support
Potential based approch

15. Evaluation
FOCUS
What you said
Made me feel
Next time I suggest to…

16. Evaluation
the 3 RULE
What I LIKED
What you can IMPROVE and HOW
What you should KEEP

17. Evaluation
IBC
Introduction - tell the requirements of
the project
Body - specific objectives, specific
suggestions for improvement
Conclusion - summarise

18. What do you leave
behind
What do you think
about
What do you start from
now

19. Questions?

20. Listen to understand
and learn,
not to reply

21. LinkedIn, SlideShare:
Ana M. Marin
anammarin.net
bloggermarin.net