PR workshop presentation held at Toastmasters District 110 conference in Cluj - May 2019 We talk about social media platforms, the difference between PR and Marketing, strategy for a month of posting on platforms, media relations.

1. PR Strategy for a viable club
Cluj, May 2019 - Toastmasters D110 Conference

2. ABOUT ME:
• blogger on digital
communication, training &
personal development
• Senior Communication
Consultant (over 12 years
experience), working in
Big4
• Trainer digital, Flipchart
design, soft skills,
leadership etc.

4. Copywriting formulas

5. ACTIONAWARENESS DESIREINTEREST
Get attention Take actionCreate desireGenerate interest
make a bold
statement
offer them
something they
want
create a future
for your
reader
make a request
to get them
to act now

6. What i’ve
got for you
what they
need to do
next
who I am
What it’s
going to
do for you
product
or service
the benefits
why readers
should
trust you
clear call
to action
1 432

7. STAR SOLUTIONSTORY
establish
your story’s
character
appeal
to
emotions
compel the
buy;
show the star
will benefit
them

8. STAR HOOKCHAIN
Open with a
sparkly Star
of the show
Share a Chain
of convincing
stories, benefits,
results, facts why
your Star will
make their
life better
hook them
with an
urgent call
to action

9. ALLITERATION
words with
positive effect
EXAMPLES
tell stories &
solve problems
that ppl can relate
OPINIONS
members
opinions can help
future one to
decide
FACTS
hard data to
rationalise the
emotional decision
REPETITION
repeat key
benefits to drive
the point home
STATISTICS
be specific: 364 is
better sold than
hundreds
THREES
repeating smtg
three times helps
make it memorable

11. Instagram

13. Icons: Nounproject
Designers: Smalllike, ruliani, Laymik,
Bartama Graphic, Rooty, Becris,

14. INSPIRE!
www.bloggermarin.net
ana.marin@gmail.com