1. John Rose
Social Recruitment
Purchasing Society – Career
Positioning and Social
Recruitment
…To Find and be Found

2. What was/is…You
Resume
Sit back and wait

3. What was/is…Them
Post Open
Position
Maybe
search
database
Sit back and wait

4. The world has changed

6. …YOU!
•Society [business and personal] are demanding
changes to the way everything is communicated
•Technology has developed solutions to meet the
demands
•Individuals MUST embrace, and learn to
maximize, the technology!

7. Why!

8. Why!

9. Why! You NEED …
To FIND & be FOUND!

10. So!...What is Social Recruitment?
 Social Recruitment is the name given to a
„collective‟ of techniques used to distribute and
collect employment information through the public
domain using Web 3.5/4.0 technology…
 Sounds wonderful, but what does it really mean – in
plain English. Social Recruitment is information
created, generated and distributed freely and
openly by users for users.

11. Who needs Social Recruitment…?
Social
Recruitment is
about…
Connecting, Commu
nicating, Contributi
ng and Collaborating

12. How!

13. Who needs Social Recruitment…?
Social Recruitment can take many different
forms, including:
 Internet forums, weblogs, social
blogs, microblogging, wikis, podcasts, pict
ures, video and social bookmarking.
Technologies include:
• Blogs, picture-sharing, vlogs, wall-
postings, email, instant messaging, music-
sharing, crowdsourcing, and VoIP, to name a
few...

14. Who needs Social Recruitment…?
Multiple social Recruitment
services can be integrated via
social network aggregation
platforms – update one and
others are updated at the same
time…

16. Communications!
Social Networking Sites: facilitate
online communications, interactive
& interlink to allow sharing.

17. Communications!
(Web) Blog: interactive site
expressing views/news/opinions
and allows visitors to add
comments…
Micro Blogging: Short text
version of phone SMS.
Limited # of
characters, image or video…

18. Collaboration!
Bookmarking (Tagging): user
defined informal way of sharing
(tagging) pages/sites/content
of interest…

19. Establishing your On-Line
Brand…
 Separate personal and professional brand
 Develop a consistent image and message
 Interact, communicate and update regularly
 Monitor your on-line reputation

20. How to develop your brand…
1. Pick a unique consistent „brand‟ name!
a.User, Email, IM, Blog, etc…
2. Use service to check availability of „brand‟
name
1.Namechk.com and/or Knowem.com
3. Pick a password with a minimum of 8
characters
a.1#, 1Cap, 6 others

21. How to develop your brand…
4. Create a „BIO‟ of yourself – 3 or 4 sentences
that paint a picture of yourself, written in 3rd
person.
Check out: www.Brand-Yourself.com

22. Monitor your On Line brand…
On-Line Reputation Management (ORM) is
important to ensure nothing goes astray with your
„brand‟. This is a 3-Step process:
1. Monitor – keep track of public perception
2. Evaluate – review and decide the risk
3. Act – Comment, challenge or simply ignore

23. Professional On-Line Presence…
1. Complete a profile 100%
2. Interact with people on -
3. Target who you want to connect with…
4. Make sure you state your goal…
5. Update your status regularly
6. Send personalized updates…
7. Pay it back – others will help those that help
others

24. Create &
Use a
professional
email
address…

25. 1. Create & Use Google Acct…
2 . Create & Use LinkedIn Acct…
3. Create a Web Site and/or Blog…
4. Share and contribute

26. Summary…
1. Embrace and Learn
2. Use a consistent professional „brand‟
3. Blog, Tweet, Update, Contribute
regularly
4. Manage your time and presence equally

27. Before Any Questions…
I‟ve heard it said that “An amateur will practice
until they get it right.
A professional will practice until they can‟t get it
wrong.”
Success = Opportunity + Preparation