Realtors and every other type of business person get deluged with stories about the importance of social media. But social media is ineffective if a few basic steps aren't taken first. In a discussion with agents at Worden & Green Century 21, Doug Fenichel, APR, of In-House Public Relations, talked about the importance of knowing what sets you apart, knowing your customer and consistency of message across all media. He offered 10 questions to consider before embarking on a communications initiative.
What makes you different - kt -- updated for 10.4Doug Fenichel
Standing out from a crowd of competitors is never easy. Following the course of discovery described here -- which is the process we use when we develop a communications plan for a client -- can help you be sure your communications will set you apart.
Getting the right message to the right persona in the right tone of voice is vital to enable your communications to be effective. This slide share gives you some guidance on this subject matter
Using WhatsApp to Increase Engagement with Multicultural CommunitiesBloomerang
https://bloomerang.co/resources/webinars/
Naira Bonilla will show you how to connect with diverse communities and create strong relationships using WhatsApp, the #1 messaging app in the world.
What makes you different - kt -- updated for 10.4Doug Fenichel
Standing out from a crowd of competitors is never easy. Following the course of discovery described here -- which is the process we use when we develop a communications plan for a client -- can help you be sure your communications will set you apart.
Getting the right message to the right persona in the right tone of voice is vital to enable your communications to be effective. This slide share gives you some guidance on this subject matter
Using WhatsApp to Increase Engagement with Multicultural CommunitiesBloomerang
https://bloomerang.co/resources/webinars/
Naira Bonilla will show you how to connect with diverse communities and create strong relationships using WhatsApp, the #1 messaging app in the world.
The Role of Storytelling in Community and Economic Development
Jolene Schalper, Senior Vice President Business Development, Great Falls Development Authority, Great Falls, MT
Jennifer Mooney, Executive Communications Director at Northlich, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Here is her presentation.
Beyond Social Listening: Insights that Power Decision-Makingtracx
Our presentation about how deep social listening can impact a brand's decision on products, services, audience segmentation, and creative marketing approaches.
Playing the Game on a Different Court: A Discussion of Social Media for Local...Chrissanne Long
Sales professionals and business owners think Social Media has changed the way the game is played. The reality is, the game is exactly the same, it's just being played on a different court. Social Media is the new court. Those who have recognized this, and have established an authentic presence with social media are experiencing enormous business benefits. Nothing replaces fate-to-face time, but social media makes building relationships a much more efficient process.
Marketing Addiction Treatment, Prevention and Recovery ProgramsJennifer Iacovelli
From the 2015 New England Institute of Addiction Studies (NEIAS) Summer School:
Most addiction treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated
staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an
organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little
education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated
marketing communications plan ‐ that includes traditional and social media strategies ‐ within your organization.
Learning Objectives:
After taking this course, participants will be able to:
• Understand the basics of branding an organization;
• Understand what an integrated marketing communications plan is;
• Provide examples of how social media can be used to support marketing and branding efforts; and
• Provide examples of how external communications can support marketing and branding efforts.
Networking is a top skill required for any professional/ business owner in today's world. This presentation shares some simple and effective tips on networking better.
The presentation focuses on:
1. Identify the mindset of a networker.
2. Observe the prerequisites of effective networking
3. Communicate for effective networking.
Like every other skill, the ability to network, connect and influence others positively is a slow and long process.
Like someone said " You're network is you're net worth"!
This introduction to social media for business was given at the open house of Miami University's Armstrong Institute for Interactive Media Studies. Presented by Glenn Platt and Peg Faimon, AIMS Co-Directors. The presentation was a "teaser" for a two-day workshop on social media marketing and online community engagement.
Flanders firefighters were proud to again take part in the annual Little League parade. Assistant Chief Tom Shields, who died in the line of duty last summer, was honored during the ceremonies for his work with the baseball program. Photos and presentation by Doug Fenichel, APR
The Role of Storytelling in Community and Economic Development
Jolene Schalper, Senior Vice President Business Development, Great Falls Development Authority, Great Falls, MT
Jennifer Mooney, Executive Communications Director at Northlich, presented at Boot Camp Digital's Nonprofit Symposium on May 17th. Here is her presentation.
Beyond Social Listening: Insights that Power Decision-Makingtracx
Our presentation about how deep social listening can impact a brand's decision on products, services, audience segmentation, and creative marketing approaches.
Playing the Game on a Different Court: A Discussion of Social Media for Local...Chrissanne Long
Sales professionals and business owners think Social Media has changed the way the game is played. The reality is, the game is exactly the same, it's just being played on a different court. Social Media is the new court. Those who have recognized this, and have established an authentic presence with social media are experiencing enormous business benefits. Nothing replaces fate-to-face time, but social media makes building relationships a much more efficient process.
Marketing Addiction Treatment, Prevention and Recovery ProgramsJennifer Iacovelli
From the 2015 New England Institute of Addiction Studies (NEIAS) Summer School:
Most addiction treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated
staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an
organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little
education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated
marketing communications plan ‐ that includes traditional and social media strategies ‐ within your organization.
Learning Objectives:
After taking this course, participants will be able to:
• Understand the basics of branding an organization;
• Understand what an integrated marketing communications plan is;
• Provide examples of how social media can be used to support marketing and branding efforts; and
• Provide examples of how external communications can support marketing and branding efforts.
Networking is a top skill required for any professional/ business owner in today's world. This presentation shares some simple and effective tips on networking better.
The presentation focuses on:
1. Identify the mindset of a networker.
2. Observe the prerequisites of effective networking
3. Communicate for effective networking.
Like every other skill, the ability to network, connect and influence others positively is a slow and long process.
Like someone said " You're network is you're net worth"!
This introduction to social media for business was given at the open house of Miami University's Armstrong Institute for Interactive Media Studies. Presented by Glenn Platt and Peg Faimon, AIMS Co-Directors. The presentation was a "teaser" for a two-day workshop on social media marketing and online community engagement.
Flanders firefighters were proud to again take part in the annual Little League parade. Assistant Chief Tom Shields, who died in the line of duty last summer, was honored during the ceremonies for his work with the baseball program. Photos and presentation by Doug Fenichel, APR
Flanders firefighters have been escorting Santa around Mount Olive since the 1960s. For the last three years, the firefighters have helped him and the Marines collected toys for the Marine Reserves' Toys for Tots program. Here are some photos from the 2011 Santa Train and Santa Run in Flanders, N.J.
Firefighters from the Flanders Fire Company and Rescue Squad, as well as from Budd Lake, Byram, Netcong and Stanhope used their apparatus to fly a huge American flag over Interstate 80 as motorcycles from Michigan on their way to Ground Zero passed underneath. The bikers were raising money for the families of firefighters and EMS personnel killed in the 9/11 terror attacks. The event was on 9/10/11.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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VAT Registration Outlined In UAE: Benefits and Requirements
What Makes You Different?
1. What Makes You
Different?
Communicating to Stand Out in the Crowd
Doug Fenichel, APR In-House Public Relations
May 8, 2012 Worden & Green
2. Who is this guy, anyway?
• President, lead strategist and writer, head janitor of In-House Public Relations
• 10 years as public relations director for K. Hovnanian Homes
• Outside public relations counsel for Coldwell Banker corporate
• In public relations since 1983
• Was a reporter and editor before that
• Accredited by the Universal Accreditation Board
• Past President, Public Relations Society of America – New Jersey Chapter
• Past Chair, Tristate District – PRSA
• Adjunct Professor – Fairleigh Dickenson University
• Firefighter and paramedic
• All-around nice guy
What makes you different?
3. Bragging Rights
• Lots of awards for media relations, community relations & crisis management
• Most recent placements:
• Front page of the Star Ledger Business Section
• Front page of the Recorder Newspapers weeklies
• Other placements:
• USA Today for Meritage Homes
• Fox News for K. Hovnanian (multiple times)
• Almost every major newspaper and television station in the area
• Unusual community events
• Revolutionary war soldiers
• Dinosaurs
What makes you different?
4. Pop Quiz: Who Are You?
1. What do you do here?
3. Who are your clients?
5. What do they want?
7. How do they get information and who do they listen to?
9. What do they think of you?
11.How do you know any of this?
13.What is your definition of social media?
15.What’s your definition of public relations?
17.What makes you different?
What makes you different?
7. How do you attract new business?
Do you use one or two channels to tell people about yourself?
How do you know they’re working?
Are you focusing too much on one thing?
What makes you different?
9. 10 Questions to ask before communicating
1. What makes me different from other Realtors?
What makes you different?
10. 10 Questions to ask before communicating
• What makes me different from other Realtors?
• What am I trying to accomplish?
What makes you different?
11. 10 Questions to ask before communicating
• What makes me different from other Realtors?
• What am I trying to accomplish?
• Who are my customers?
What makes you different?
12. 10 Questions to ask before communicating
• What makes me different from other Realtors?
• What am I trying to accomplish?
• Who are my customers?
• What do I really know about them?
What makes you different?
13. 10 Questions to ask before communicating
• What makes me different from other Realtors?
• What am I trying to accomplish?
• Who are my customers?
• What do I really know about them?
• What do they know about & think of me?
What makes you different?
14. 10 Questions to ask before communicating
• What makes me different from other Realtors?
• What am I trying to accomplish?
• Who are my customers?
• What do I really know about them?
• What do they know about & think of me?
• Where do they get information? Who do they trust?
What makes you different?
15. 10 Questions to ask before communicating
• What makes me different from other Realtors?
• What am I trying to accomplish?
• Who are my customers?
• What do I really know about them?
• What do they know about & think of me?
• Where do they get information? Who do they trust?
• What do I want to tell them?
What makes you different?
16. 10 Questions to ask before communicating
• What makes me different from other Realtors?
• What am I trying to accomplish?
• Who are my customers?
• What do I really know about them?
• What do they know about & think of me?
• Where do they get information? Who do they trust?
• What do I want to tell them?
• What action do I want them to take?
What makes you different?
17. 10 Questions to ask before communicating
• What makes me different from other Realtors?
• What am I trying to accomplish?
• Who are my customers?
• What do I really know about them?
• What do they know about & think of me?
• Where do they get information? Who do they trust?
• What do I want to tell them?
• What action do I want them to take?
• What’s the best way to deliver my message and
how do I know when they’ve heard my message?
What makes you different?
18. 10 Questions to ask before communicating
• What makes me different from other Realtors?
• What am I trying to accomplish?
• Who are my customers?
• What do I really know about them?
• What do they know about & think of me?
• Where do they get information? Who do they trust?
• What do I want to tell them?
• What action do I want them to take?
• What’s the best way to deliver my message and
how do I know when they’ve heard my message?
10. Was I successful? If so, what’s next? If not, what’s
next?
What makes you different?
19. Connecting the dots
Now you know who you’re talking to and how
best to communicate with them.
What are some options?
What makes you different?
20. Connecting the dots
Now you know who you’re talking to and how
best to communicate with them.
What are some options? What do you want to do!
Engage!
Engage!
Engage!
What makes you different?
21. Options
Advertising/Direct Mail
Advertorial
Open houses
Special events (workshops, speaking, etc)
Traditional media
Word of Mouth
Social media
What makes you different?
22. Options
Use everything
Keep your message consistent across all media
Reinforce your message again and again
Engage!
Engage!
Engage!
What makes you different?
23. Options
Discussion:
Why is everyone so crazy about social media?
Is it right for you?
Can’t I engage in any other way?
Do I need professional help (for communications…)?
What makes you different?
25. Options
Discussion:
Why is everyone so crazy about social media?
Is it right for you?
Can’t I engage in any other way?
Do I need professional help (for communications…)?
What makes you different?
27. Options
If you use the right media assortment…
If you maintain your social media presence consistently…
If you engage…engage…engage…
You will be different!
What makes you different?
28. iv a
V
L a e!
n c
fe re
D if
What makes you different?
29. Questions?
Discussions?
Doug Fenichel, APR
President
In-House Public Relations
Flanders, N.J.
(973) 970-3411
doug@inhousepr.biz
www.inhousepr.biz
What makes you different?
