The development of tourism in the Philippines began with the creation of organizations like the Philippine Tourist and Travel Association in 1950 and the Board of Travel Industry in 1956 to promote the country and oversee the growth of the industry. Tourism contributes significantly to the Philippine economy and employs millions of Filipinos. Several government agencies work together with the private sector to regulate the industry, develop tourism products and destinations, promote the Philippines domestically and internationally, and provide services to tourists.

1. Introducing
Tourism in
the
Philippines

2. Tourism in the Philippines started as a private initiative
to promote the country as a principal travel destination
and a public initiative when the Philippine Tourist and
Travel Association was organized in 1950. It was
followed by the creation of the Board of Travel Industry
in 1956 by the Philippine Congress.
Learning the Historical Development
of Tourism

3. The development of tourism in the Philippines began with the creation of
different establishments to oversee the growth of tourism in the country:

4. PHILIPPINE TOURIST SPOTS

16. Tourism is one of the major contributors to the
economy of the Philippines with 5.9%
contributions to the country's Gross Domestic
Products (GDP) in 2011. The Philippines is
an archipelago with 7, 107 islands. The
country is blessed with natural resources
which has been the main tourist attraction of
the Philippines. The beautiful beaches, high
rising mountains, rainforests, islands,
recreational and sports areas like diving spots
serve as the most popular tourist destinations.

17. The survey conducted in 2010 showed
that South Korea got the biggest
source of visitors to the Philippines. In
2013, a total of 1.17 million South
Koreans visited the country followed by
the United States, Japan, China,
Australia, and Taiwan. In the same
year, the country was visited by
4, 681,307 tourists.

18. The tourism industry in the country
prospered in 1970s and early part of
1980s. But it showed a decline in the
mid 1980s with the average length of
tourist stay from 12.6 days in earlier
years to 8.9 days in 1988. Tourism
growth in the Philippines became
slower in 1987 than in other South
Asian countries.

20. TOURISM INDUSTRY
EMPLOYMENT

21. According to the National
Statistical Coordination Board,
the tourism industry employed
3.8 million Filipinos or 10.2%
employment in 2011. The
thrust of the Aquino
Administration to employ 7.4
million people by 2016 was so
massive because it will
contribute a lot to the nation’s
Gross Domestic Products or
GDP.

22. Philippine Tourism and
Industry: Government and
Private Sector

23. The government sector plays an important role in the
Philippine Tourism Industry. It is responsible for the
formulation of tourism policies and provides
guidelines for the development of different
destinations. It also regulates the industry, helps and
works with other government agencies.
The sector has two subdivisions and these are the national
government entities and the local government units. The
government agencies that are directly involved in the
tourism industry are the Department of Tourism (DOT), the
Philippine Convention and Visitors Corporation (PCVC),
the Philippine Tourism Authority (PTA), and the Municipal,
City and Provincial Local Government Units (LGUS).

24. Department of Tourism is the national government organization with a
primary role of overseeing the tourism industry of the country. The
department was established in 1973 by the virtue of Presidential Decree
No. 189 and reorganized by Executive Order No. 120 in accordance with
Article II, Section 1, and Article III of the Freedom Constitution of 1986. It
has the following primary obligations:
a. To help in coordinating with other agencies the plans and actions of different
government means in tourism matters;
b. To perform the government's responsibilities arising from treaties, agreements,
and other commitments on tourism and travel; and
c. To provide public sector services to the tourism industry and in creating
standards and collection of statistics in tourism matters.

26. 1. Financial and Management Service-budgetary, financial, and
management matters which may be assigned or delegated by the
secretary.
2. Administrative Service - personnel information, records
communications, supplies, equipment security, and other custodial
work which may be assigned or delegated by the secretary.
3. Legal Service - legal matters which may be assigned or
delegated by the Secretary
Assistant Secretary for Internal Affairs

28. TOURISM PROMOTIONS
The Bureau of Domestic Tourism Promotions, the Bureau of International
Promotions and the Bureau of Tourism Information are the Undersecretary for
Tourism’s Promotion responsibility.
The main functions of the following bureaus are:
1. Bureau of Domestic Tourism Promotions- Organize and coordinate programs of
public relations, promotions, and publicity; encourage domestic tourism and
overseas visitors to travel throughout the Philippines
2. Bureau of International Promotions Troll - Provide support to the private sector in
its international campaign
3. Bureau of Tourism Information - Promote a continuing wholesome and informative
relationship between the department and the traveling public

30. TOURISM SERVICES AND REGIONAL OFFICE
The undersecretary for these offices is responsible for the office of Tourism
Standards and all Regional Offices.
The main functions of the following offices are:
1. Office of Tourism Standards
 Approve the construction standards of tourism-oriented establishments including hotels,
resorts, inns, motels, and other related facilities and services, prescribe information
reporting on purchase, sale or lease of accredited tourism oriented facilities and ensure a
harmonious, positive, and constructive development of the tourism industry.
2. Regional Offices
 Implement laws, policies, plans, programs, rules, and regulations of the department, and
coordinate with other department, bureaus, agencies, including the local government units.

31. Planning Product Development and Coordination
Just like other offices and agencies, the Undersecretary is responsible for the
following:
1. Office of Tourism Development Planning whose main function is to formulate
plans and policies for the development of the tourism industry, including, but not
limited to national tourism plans and the identification of master physical plans for
tourism zones within the country.
2. Office of Product Development whose function is to develop and conceptualize
new products which can lead to the enhancement of tourist sites and facilities.
3. Office of Tourism Coordination who usually initiate and coordinate with all sectors,
both government and private, the development of the national tourism plans and
policies.

33. The Philippine Convention and Visitor's Corporation serves as the marketing arm of
the Department of Tourism. It has the following functions:
1. To promote the Philippines as a tourist and a convention and incentive travel
destination
2. To coordinate and provide assistance to tourist associations, local government
units, local tourist councils, and nongovernment organizations with respect to
tourism marketing and promotions.
3. To work with the private sector in the planning and implementation of its marketing
activities.
4. To support socio-cultural-oriented projects that help increase employment,
promote environmental consciousness, and heighten cultural awareness.

34. BOARD MEMBERSHIP
1. Secretary of Tourism-Chairman
2. The Head of Office, United Nations and International Organizations, Department of Foreign Affairs
3. The Governor of the Central Bank of the Philippines, or his duly authorized representative
4. The President of the Philippine Airlines, or his duly authorized representative
5. The elected representative of the paying members belonging to the travel trade sector
6. The elected representative of the paying members belonging to the congresses and conventions sector
7. The Undersecretary for Tourism Promotions, Department of Tourism
8. The General Manager, Philippine Tourism Authority
9. The PCVC Executive Director (ex-officio member)

35. The PCVC has distinct units namely:
1. The Travel Trade Units who takes charge if the marketing activities to promote
the Philippines as a tourist destination among travel agents, tour operators,
and other travel related institutions.
2. The Conventions and Incentive Travel Unit deals with marketing activities on
event planners, meeting organizers and other entities that provide travel
incentives to their constituents.
3. The Corporate Affairs Unit provides support service to the management and
marketing units of PCVC.
4. The Foreign Offices Unit oversees and monitors the operations of the offices
maintained by PCVC in selected markets abroad.

37. Philippine Tourism Authority
The functions of the PTA are to develop priority areas such as areas with vert large
tourism potentials, to operate, maintain and promote facilities solely owned or thru
joint ventures, to provide technical and financial assistance to qualified tourism
projects with guidelines to be evaluated and recommended by the Corporate
Planning Department, and to generate revenues to fund national and corporate
development undertakings.
The two PTA offices which are directly involved in the provision of tourism products
and services are:
1. Planning Product Development and Coordination Office
2. Tourism Sales, Marketing, and Promotions

38. The Private Sector
The private sector has six principal industries which are directly involved in
tourism:
1. The Transportation Industry- land, sea, air travel
2. The Hospitality Industry- hotels, resort, inn, motels, lodging/pension
houses, hotels, apartments
3. Food and Beverage- restaurants, travel/ institutional food service, disco
4. The activities and Attraction Industry- parks, clubs, dive, shops,
museums, theaters
5. The Travel Trade- tour-guides, operators, travel agents
6. Other Private Sector Entities

39. Directions: Research on one of the national
agencies indirectly involved in the tourism
industry. Explain its products and services.
LET’S DO AN ACTIVITY