2. ● Established in 2002
● Represent several top 10 volume dealerships
● Scalable without compromising dedicated attention to individual client needs
We help automotive dealerships generate more leads and sell more vehicles through Social,
SEM/PPC, ORM, SEO and Direct Mail. We specialize in making Social, SEM/PPC, ORM and
SEO work together for greater benefit to our clients. We offer both stand alone and fully
integrated options.
Who are we?
4. (Galpin Motors)
Galpin Ford
Galpin Honda
Galpin Premier, Galpin VW, Galpin Kia
• TANGIBLE RESULTS
• TRANSPARENT REPORTING
• HANDS ON DEDICATED ACCOUNT STRATEGIST
• EXCEPTIONAL CUSTOMER SERVICE
(Metro Auto Group)
Metro Honda
Metro Acura
(John L. Sullivan Auto Group)
Roseville Toyota
Livermore Toyota
John L. Sullivan Chevrolet
John L. Sullivan Chrysler Dodge Jeep
RAM
Huntington Beach Chrysler Dodge Jeep RAM
IT’S SIMPLE:
5. NEWSPAPER DIRECT MAIL WEBSITES SEO/SEM FACEBOOK
EVOLUTION OF AUTOMOTIVE ADVERTISING
(abridged)
6. THE FACEBOOK MARKET
Users in the USA spend an average of 50
minutes each day
(source: Facebook May 2016)
50 Minutes
1.13 Billion people login each day
(source: Facebook July 2016)
1.13 Billion
(source: Facebook October 2016)1 in every 5 Mobile Minutes is Spent on
Facebook
7. SOCIAL MEDIA MANAGEMENT
More People Engaged Monthly Avg.
Source: Facebook
More Impressions Monthly Avg.
Source: Facebook
New Likes of MBEC Facebook Page
Source: Facebook
80,388
3,658
0
Competitors with More Engagement
Source: Facebook
7,458• Facebook, Instagram,Twitter, etc.
• GMB, Edmunds, DealerRater, Yelp etc.
• Likes, Comment and Shares constitute
engagement
• Highly targeted
Objective: Reach new prospects
and maintain the relationship with
existing clients through quality
engagement.
14. SOCIAL ADVERTISING
Milestones Achieved
Sold Customers From Facebook Ads
Source: Facebook
Number of form submissions
using Lead Generation Ads
Source: Google Analytics
Website Traffic Growth Since We Started
Source: Google Analytics
84.5%
62
31
156%
Increase in People Reached
Source: Facebook
15. Conquest owners of your brands
(use enhanced targeting)
BEHAVIORAL/INTEREST/PARTNER
Conquest your competitors
customers
CONQUEST
Your Database sold, current, lost
and sold not serviced.
DATABASE
Declined ROs
DECLINED ROS
Tip: Getting to slim
on your targeting can
cause your CPC to rise
& overall results
to be lower.
TARGETING: 4 SEGMENTS
TARGETING & TRACKING Keep it practical and measurable.
16. TRACKING
• Use a unique UTM code for each ad and associated
targeting
• Harness dynamic phone swapping with enhanced look up
• In Google Analytics edit “Social” channel segment to by
inclusive of the multiple Facebook URLs
• Run data matching against lists and cross reference
against standard frequency
18. SEARCH ENGINE
OPTIMIZATION
Objective: Maximize the opportunity of getting in front
of available organic search traffic.
For those that are not #1, several well
planned and strategically orchestrated
moves can close the gap.
19. SEARCH ENGINE OPTIMIZATION
Examples of Actions Taken
Title Tag And Meta
Description OptimizationAOI Conquest Directional PagesVehicle Information Pages
20. SEARCH ENGINE OPTIMIZATION
Milestones Achieved
Increase in Organic Leads
Source: Google Analytics
Number of Keywords
Ranking on First Page of Google
Source: Moz Google
Organic Traffic Growth Since We Started
Source: Google Analytics
96.50%
161
43.86%
Yes
Conversational Search and “Near Me”
Optimization
Source: Search Console, Siri
21. SEARCH ENGINE MARKETING
Objective: Reach targeted down funnel shoppers with ads to generate quality traffic and leads.
SEM generates traffic that comes to your site from a specifically
placed ads on Google.
• Paid ads at the top and bottom of Google search engine results
• Desktop, Tablet and Mobile platforms
• Conversational search services such as Google Speak
Display Ad Example
Expanded Text Ad Example
Examples of Ads
22. SEARCH ENGINE MARKETING
Milestones Achieved
Are New Visitors
Source: Google Analytics
Increase in CTR (eg. response rate)
Source: Call Tracking, Google Analytics
Avg. Number of SEM Phone Leads
Source: Google Analytics
211.96%
75.35%
1.9
Average Ad Position
Source: Google Analytics
SEM Traffic Growth Since Launch
Source: Google Analytics
New Session Growth Since Launch
Source: Google Analytics
571
