How to Maximize Google Shopping Campaign Profitability
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If you’ve thought about or asked yourself these questions before, I highly recommend joining CPC Strategy’s open forum Q&A, where our Google Shopping Gurus will answer any questions you have around campaign optimization.
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How to Maximize Google Shopping Campaign Profitability
- 1. ASK AN EXPERT: How to Maximize Google Shopping Campaign Profitability
- 2. Today’s Logistics Session Recording + Slides Will Be Sent Out Join in the Poll Questions! Submit Questions to Our Panelists
- 3. Overview Founded in 2007 Recognized as a Google Premier Partner 400+ Active Retail Clients Top 50 fastest growing company in San Diego DELIVERING LASTING RESULTS FOR OUR CLIENTS Solutions Retail-focused PPC & Shopping Amazon Sales Acceleration Facebook Performance Marketing About CPC Strategy
- 4. Today’s Google Shopping Gurus Lewis Brannon Sr. Paid Search Manager Jason Bell Sr. Paid Search Manager Adam Harms Paid Search Manager
- 5. Let’s Jump into Your Questions
- 6. Jason Lew Adam What’s an optimal Google Shopping Campaign structure look like?
- 7. Jason Lew Adam How do we manipulate the product feed to improve ad relevancy?
- 8. Jason Lew Adam Should I add both child (simple) and parent (configurable) products to the feed? Or limit it to just one?
- 9. Jason Lew Adam How would you suggest we increase the Click- Through-Rates of our Shopping Campaigns?
- 10. Jason Lew Adam How can we decrease advertising spend, while increasing revenue?
- 11. Jason Lew Adam Are there any truly advanced Google Shopping strategies?
- 12. Jason Lew Adam Do you recommend remarketing shopping ads based on exact product they viewed or more general remarketing based on category of products?
- 13. Jason Lew Adam A website named discountmugs.com has taken over two very, very profitable keywords "promotional items" and "promotional products". They used to rank only 3-4 items per front page, but now they have attained a complete takeover. What have they done? And how could a company conquer that situation?
- 14. Questions for our Panelists? Lewis Brannon Sr. Paid Search Manager Jason Bell Sr. Paid Search Manager Adam Harms Paid Search Manager