Presentation by Ralph Paglia at the 10th Digital Dealer Conference titled "Integrated Social Media Marketing for Car Dealers". Was delivered live during the Orlando conference in April 2011 and then scheduled for webinar delivery on June 2, 2011 by Dealer Communications, Inc.
Auto and car dealers have the timely opportunity to engage their customer base with digital and social media. Like the Internet created a revolution for the auto sales now Social media is positioned to change the way dealers interact and communicate with their clients.
Toyota Kansas City Region Dealer Summit - 2010Ralph Paglia
Presentation delivered by Ralph Paglia top over 140 dealers who attended the Toyota Kansas City Region Dealer Summit in January 2010. To learn more about Automotive Digital Marketing, please visit my professional community online at http://www.automotivedigitalmarketing.com/
Auto and car dealers have the timely opportunity to engage their customer base with digital and social media. Like the Internet created a revolution for the auto sales now Social media is positioned to change the way dealers interact and communicate with their clients.
Toyota Kansas City Region Dealer Summit - 2010Ralph Paglia
Presentation delivered by Ralph Paglia top over 140 dealers who attended the Toyota Kansas City Region Dealer Summit in January 2010. To learn more about Automotive Digital Marketing, please visit my professional community online at http://www.automotivedigitalmarketing.com/
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
This is an internet marketing campaign developed for Touch of Modern designed to improve its users' experience as well as increase conversion, net-sales, and acquisition.
Mark Organ presentation on disruptive marketing technology for IHR 2013 confe...Mark Organ
Mark Organ's presentation on disruptive marketing technology for the IHR 2013 conference. Includes some background on Eloqua and Influitive, the two major companies Mark was/is involved in leading, and how disruptive technologies were key in the formation and growth of both. Advocacy as a concept may be thought of as another disruptive wave that is hitting the marketing software and HR software space, and this was discussed in some detail, along with big data and mobile as having further disruptive potential.
This white paper aims to help readers understand the impact of Social Media on eCommerce businesses in the current economic environment. Retailers and eCommerce businesses need to leverage the reach of Social Media to connect with a bigger audience. This paper will explain how to utilize the power of social platforms to influence people’s choice and increase sales.
For more details, click here - https://www.youtube.com/watch?v=iO85sohKwKg
BrightonSEO 2014: SEO In the Bigger Picture Richard Kirk
SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.
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In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
With today’s marketing technology, you can deliver highly personalized, relevant content faster than ever before—often in real time. This is critical for success at a time when customers have the ability to engage with your brand multiple times per day on multiple channels and expect you to communicate with them like you know them personally—based on their preferences and behaviors. This presentation offers tips and techniques for delivering on the promise of true one-to-one communications in order to increase engagement and drive revenue.
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
This is an internet marketing campaign developed for Touch of Modern designed to improve its users' experience as well as increase conversion, net-sales, and acquisition.
Mark Organ presentation on disruptive marketing technology for IHR 2013 confe...Mark Organ
Mark Organ's presentation on disruptive marketing technology for the IHR 2013 conference. Includes some background on Eloqua and Influitive, the two major companies Mark was/is involved in leading, and how disruptive technologies were key in the formation and growth of both. Advocacy as a concept may be thought of as another disruptive wave that is hitting the marketing software and HR software space, and this was discussed in some detail, along with big data and mobile as having further disruptive potential.
This white paper aims to help readers understand the impact of Social Media on eCommerce businesses in the current economic environment. Retailers and eCommerce businesses need to leverage the reach of Social Media to connect with a bigger audience. This paper will explain how to utilize the power of social platforms to influence people’s choice and increase sales.
For more details, click here - https://www.youtube.com/watch?v=iO85sohKwKg
BrightonSEO 2014: SEO In the Bigger Picture Richard Kirk
SEO is an increasingly broad church, and the future of the industry seems to be more and more fragmented. Don;t worry though, as SEO specialists you are experts in owned media and the future of marketing and media is Owned First! Preso contains data proving the ever increasing influence of user experience and owned media like SEO - ensuring practicioners like you will have many opportunities in the next 24 months.
The Future of Social Media: 50+ Expects Share Their 2014 PredictionsBusiness 2 Community
In 2013, we saw a significant rise in video and photo sharing as Instagram, Snapchat and similar platforms helped make "selfie" the word of the year. Twitter also held their much anticipated IPO and "experts" claimed that Facebook was dead. Here is a look at 50+ social media predictions for 2014.
With today’s marketing technology, you can deliver highly personalized, relevant content faster than ever before—often in real time. This is critical for success at a time when customers have the ability to engage with your brand multiple times per day on multiple channels and expect you to communicate with them like you know them personally—based on their preferences and behaviors. This presentation offers tips and techniques for delivering on the promise of true one-to-one communications in order to increase engagement and drive revenue.
Automotive Social Media Marketing Presentation from 2010 NADA ConventionRalph Paglia
This is the Automotive Social Media Marketing, Online Reputation Management, Internet Reputation Management, and Car Dealer Reputation Management Presentation from Ralph Paglia's workshops at the 2010 NADA Convention in Orlando, FL... Learn more about automotive social media and how car dealers can successfully leverage this channel to achieve their marketing, communication and customer relationship management (CRM) objectives at http://www.ADPsocial.com/ and check out the official site at http://www.SocialDealer.BZ
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn how to make money online social media marketing platforms for businessPurveshDesai
Learn how to make money online social media marketing platforms for business
Social media marketing is the use of social media platforms and websites to promote a business or other products and services to customers and prospects. Social media marketing uses social networking websites such as Facebook, Twitter, LinkedIn, YouTube and Pinterest to create a campaign that reaches
Learn how to make money online social media marketing platforms for businesses is the best place to learn about all the latest social media marketing techniques and strategies.
We've been at it for over a decade, building successful social media marketing campaigns for businesses of all shapes and sizes. But we're more than just social media consultants. We specialize in inbound marketing that converts leads into customers through blogging, SEO
For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
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Digital Dealer Conference 10 Integrated Social Media Marketing
1. Integrated Social Media Marketing for Car Dealers“…From electing an American president to toppling an Egyptian dictator, there seems to be no limits to what social media can do, but what about driving profitable business into today's dealership?” This session will showcase several actual case studies of social media marketing initiatives that have produced measurable and successful results for the dealers that executed them. An emphasis will be placed on each example's coordination with both off-line and online communication channels driven by an integrated marketing strategy. Attendees will learn how to create viral marketing impact using contests and a system that rewards consumers for spreading the word about the dealership. Online resources will be provided along with reference handouts in printed format providing attendees with valuable tools that they can make use of to promote their dealership before leaving the conference. The use of Google Analytics, content syndication, article marketing, Facebook pages, Twitter link campaigns and how to leverage a dealership's Facebook Fan base as a marketing database will each be demonstrated from the perspective of dealers who have done what many consider to be the future of marketing… today. Ralph Paglia Rpaglia@gmail.com c: 505-301-6369 PPT available at: www.ADMPC.com
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3. Executed Digital Marketing and Sales Strategy that generated 144,000+ leads to single-point Chevy dealer in 2 years
4. Built dealer ISS team that sold 4,000+ Units to Web Leads in 2006
5. Worked w/Ford in 2007-2008 to develop first fully integrated multi-publisher Tier 3 Digital Marketing Consulting & Advertising program
6. First retail automotive Behavioral Targeting Digital Advertising program while at Courtesy Chevrolet in 2005, 2006 and 2007
7. Internet Sales & Marketing Consultant to Ford, Mercedes-Benz, GM, Honda, Toyota, Mercedes-Benz, Hyundai and 250+ dealers & groups
8. Started generating Internet leads in 1988 using CompuServe ISP access and vehicle listings on defense contractor BBS’s in SoCal Cell: 505.301.6369 rpaglia@gmail.com
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10. THE PROBLEM: Many Dealers see the “Social Networks” and “Consumer Reviews” Landscape as a jungle of weird names serving up content with little to no marketing value…
18. 12 Examples of Integrating Social Media with Traditional Marketing http://www.beyondsocialmediamarketing.com/2010/11/23-ways-integrate-facebook-twitter-with-traditional-advertising/?pfstyle=wp Integrated Social Media Marketing (ISMM) is when you integrate social media with traditional marketing. 25 ways to integrate Facebook and Twitter with PR, direct selling, customer services, advertising and sales promotions. QR Code on Back of Business Cards – All Departments, unique landing pages Add Facebook/NingWidget /plugins to website or blog Show Twitter stream on website – Dealer name as search term Use buttons in footer, contact us page and sidebar of website Add Share/Like/Tweet buttons on inventory listings in website Include links on your business cards Include info in email signature file Add Facebook/Twitter/Ningto voice mail messages (office and cellphone) Include Facebook/Twitter/Ninginfo on invoices and receipts Incorporate Facebook/Twitter/Ningin radio and television commercials Add Facebook/Twitter/Ningto all printed brochures and catalogs Include Ning articles/content info in monthly eNewsletters But wait… There’s more!
19. 13 More Examples of Integrating Social Media with Traditional Marketing! (25) Incorporate Facebook/Twitter/Ninglogos in silk screen designs for t- shirts, canvas bags, umbrellas, hats Include Facebook/Twitter/Ninginfo on menus and place mats Include on lease vs buy comparison proposals and worksheets Add info to billboards Include Facebook/Twitter/Ninginfo with hours on showroom doors Add Facebook/Twitter/Ningeverywhere you include a phone number Include on autoshowdisplays Add to collateral marketing pieces (pens, notepads, rulers, etc) Add links to other social networking profiles (Facebook, Twitter, LinkedIn, Foursquare, Yelp, Ning, Knowem, Google, Bing, Yahoo) Include links in PowerPoints loaded onto Slideshare.net Include links on YouTube uploads using annotations Include social networking links within targeted Direct Mail campaigns Remind customers to follow you when they call service/parts
20. Do Stories Sell? How many cars do YOU sell without sharing ANY stories?
21. Automotive Marketing Principle #1: Stories Sell! (Yesterday, Today and Tomorrow) DEALERSHIP SPONSORED SOCIAL NETWORK (community) Dealership Story, Article or News
22. 5 More Ways to Integrate Social Media with Traditional Marketing Credit: Jay Baer of Bloomington, IN Position: Social media strategy consultant, coach, speaker at Convince & Convert Industry: Advertising / Marketing / PR Jay Baer is a social media strategist, author and speaker and President of consultancy Convince & Convert. Founder of five companies, he’s worked with over 700 brands since 1994, including 25 of the Fortune 1000. His Convince & Convert blog is ranked among the world’s top marketing resources. Twitter: @jaybaerWebsite: www.ConvinceAndConvert.com
39. With one click of the customer’s mouse button, Performance Toyota’s eNewsletter makes it easy for customers to share “Money Saving Tips” using any, or all of the customer’s social media accounts. These “Social Sharing” apps do all the work so customers can share anything they find interesting with friends, family, coworkers or anybody they are connected with that the customer believes may benefit from the information and link sent… So, let’s click on Facebook first.
40. After I click on the Facebook icon in Performance Toyota’s eNewsletter, a new browser window automatically pops open and Facebook recognizes me, has me already logged in and the eNewsletter article headline and an image is preloaded and ready to go… I add a comment in the box at the top explaining why I am sharing this Toyota dealer’s eNewsletter article about using your cell phone to take advantage of money saving coupons… Wouldn’t you? If customer is not in the mood to type, they can just click the “Share” button on the bottom right…
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43. When I was dropped back into the eNewsletter, I clicked on the Twitter icon… With that one click of my mouse, the eNewsletter pushes a Tweet tip to my Twitter account, ready for me to share with 1,200+ friends, family, coworkers (Twitter followers) in a nicely pre-populated little message… With a link to the article!
50. Social Media Marketing Tools and Analytics How do you know what and how to integrate and then measure if it is getting results?
51. Trademark Protection Creating a dealership brand, reputation and website is no longer about just claiming your domain name. Dealers shouldclaim their name, brand, campaign, and franchises across hundreds of social media networks. This not only protects a dealer’s unique Trademark and brand name, but also helps create a channel for content delivery and messaging among automotive consumers that ensures Top Of Mind awareness, Dealer and Franchise consideration.
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53. Dealers can no longer ignore the Social Media automotive consumer base. It is large, motivated and controls a vast amount of vehicle and service purchasing power. Trends in buying behavior are multiplying faster than ever with the help of social media.
54. Dealers must stay visible and continuous across the entire Social Media spectrum. This means spreading the same image or Branding throughout each Social Media community, while still customizing its approach to each site’s different population.
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56. A positive or negative review will trickle down the ranks and be seen by many in the community.
57. Good reviews pay off dividends, and the investment is minimal. Dealers have the power to help promote good reviews and push down negative reviews in search results.
58. A dealership can utilize unique marketing and advertising tactics in these spaces. There are few rules in this ever-changing social landscape. However, the golden rule still exists, the customer is always right, and now they can really let you know.
118. What about Search Engines? Will Social Network pages, blogs, etc. be indexed by Google? Is there any value to references made about our dealership and the anchor text links that we put into our profile pages? Ancira Social Media Profiles in Search Engine Results Pages (SERP)…
143. Ads were seen 7,201,334 times in October by Facebook members who live near the two dealerships in this case study… 1,730 of those Facebook members clicked on one the two dealer advertisements… Since we spent $1,595.25 for the Facebook Ad Campaigns, each click customer visit to our community site, or Fan page cost 92 cents. To show Facebook members our dealership ads 1,000 times, it cost 22 cents…
144. Dealer Social Marketing Strategy that makes use of “Hub and Spoke” approach, “Community Site” examples: www.AnciraCommunity.com www.Automotive-Avenues.com www.HotAxle.com
145. Ralph Paglia Vice President Tier 10 Marketing www.Tier10Marketing.com ralph@tier10marketing.com Cell: 505-301-6369 www.DigitalRalph.com Presentation available at: www.ADMPC.com1. Join ADM Professional Community 2. Go to “ADM Forum” 3. Use Search: “Presentation File Exchange” Detailed Resource Access: www.Ralphertising.comOEM Provide Data Feeds: http://www.automotivedigitalmarketing.com/forum/topics/oem-provided-rss-data-feeds