The document outlines how brands can effectively utilize Amazon as a key sales channel, emphasizing the importance of brand control and direct sales. It highlights common challenges faced by blue-chip companies, such as brand registry issues and content management, and advocates for partnering with specialists like Optimizon to navigate these hurdles. With over 14 years of experience, Optimizon offers tailored strategies to enhance brand presence and customer experience on Amazon.

1. How to Make Amazon Work for your
Brand

2. 467 million professionals this is a great way of forming B2B connections
www.optimizon.co.uk
Our philosophy is simple: we help you generate more sales whilst you keep total
control of your brand.
Working in true partnership with your business, OptimiZon can help you achieve exceptional growth in
product sales.

3. 467 million professionals this is a great way of forming B2B connections
www.optimizon.co.uk
01How to Make Amazon Work for your Brand
www.optimizon.co.uk

4. 467 million professionals this is a great way of forming B2B connections
www.optimizon.co.uk
How to Make Amazon Work for your Brand
Traditionally, Amazon has been a place for third-party resellers to sell a mix of branded
and unbranded goods. However, as Amazon establishes its dominance in the retail
market, it is increasingly becoming a key sales channel for blue-chip brands to sell direct.
Not only is it a profitable revenue stream, but it is also a way to protect the brand. Third-
party resellers may simply not list the products in a way that reflects your brand values,
or offer the right level of customer service.
Yet, Amazon is not always the easiest sales channel to manage. When the retail giant first
decided to encourage third-party sellers onto the site, it envisaged an army of bedroom
sellers and developed self-serve tools for them.
The legacy of that means that big brands now have to manage this massive channel
using inappropriate tools developed for small scale operations.

5. 467 million professionals this is a great way of forming B2B connections
www.optimizon.co.uk
How to Make Amazon Work for your Brand
Some of the biggest headaches blue-chip brands are likely to
experience as a result include:
• Brand Registry – If someone else has registered your brand before you,
then it’s a heck of a job to persuade Amazon that it’s rightfully yours. But
that’s essential because unless you own the Brand Registry, you can’t
control your listings or run profitable ad campaigns.
• Listings – there’s nothing worse than uploading information and then it
appears on the live site in a completely different format to how it was
planned.

6. 467 million professionals this is a great way of forming B2B connections
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How to Make Amazon Work for your Brand
• A+ Content – after spending time designing, writing copy and creating
individual pages for each of your hundreds of products for Amazon can turn
round and withhold approval.
• Raising cases – from querying why a listing is suppressed to rectifying a
wrong title or image – anything you want Amazon to do has to be
addressed by raising a case. Answers are often inconsistent, depending on
who replies at the other end. It takes time and energy chasing Amazon on
many many never-ending cases to get things looking how you want them.
• Chargebacks – the bane of any blue-chip selling on Vendor Central. It
sometimes it seems as if the slightest infringement is an excuse for a big bill
from amazon for their time in re-packing or re-labelling your products.

7. 467 million professionals this is a great way of forming B2B connections
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How to Make Amazon Work for your Brand
This is why so many blue-chip brands are now turning to specialist agencies
like Optimizon to help get the most of this vital sales channel.
Whether you’re on Vendor or Seller Optimizon can help sort out your brand
registry, build your storefront and create keyword-rich content that converts.
We can take away that stress and energy by working with you to ensure we
keep brand consistency.

8. 467 million professionals this is a great way of forming B2B connections
www.optimizon.co.uk
How to Make Amazon Work for your Brand
With over 14 years of experience, we’ll suggest strategies to win the buy box
and create promotions that get results. You’ll have your own account manager
who understands your business goals, builds your campaigns and keeps you
up to date with progress; so you don’t need to worry about any of the nitty-
gritty. We’ll also get you great returns on your sponsored products or brand
campaigns.
But above all, the emotional experience for your customers will mirror all the
other ways in which your brand touches their lives.

9. 467 million professionals this is a great way of forming B2B connections
www.optimizon.co.uk
Our philosophy is simple; we help you
generate more sales whilst keeping control of
your brand.
www.optimizon.co.uk
James Pitts Drake
Managing Director

10. www.optimizon.co.uk
James Pitts Drake
CEO/Founder
james@optimizon.co.uk
01793 975211
OptimiZon Ltd
Unit 48 - 49
Pure Offices
Swindon
SN2 8BW
Wiltshire
United Kingdom
James Martin
Key Account Manager
j.martin@optimizon.co.uk
01793 975212