The document discusses Amazon's paid advertising strategies, including sponsorships and programmatic advertising, aiming to help businesses generate sales while maintaining brand control. It highlights how Amazon utilizes real-time customer insights for ad targeting and mentions the benefits of programmatic advertising for efficiency and ROI. Optimizon offers services to assist companies in navigating Amazon's advertising landscape and provides contact details for further inquiries.

1. AMAZON PAID ADVERTISING

2. 467 million professionals this is a great way of forming B2B connections
www.optimizon.co.uk
Our philosophy is simple: we help you generate more sales whilst you keep total
control of your brand.
Working in true partnership with your business, OptimiZon can help you achieve exceptional growth in
product sales.

3. 467 million professionals this is a great way of forming B2B connections
www.optimizon.co.uk
01What does Amazon Paid Advertising include?
www.optimizon.co.uk

4. 467 million professionals this is a great way of forming B2B connections
www.optimizon.co.uk
Amazon Content Creation
1Traditional Amazon PPC advertising
Traditional Amazon advertising includes Sponsored Products, Sponsored
Brands, Display Ads and Video Ads. Unlike Google display or PPC ads no copy
is required for Amazon Sponsored Brand or Sponsored Product ads. Amazon
creates a native-looking ad from your title and image.

5. 467 million professionals this is a great way of forming B2B connections
www.optimizon.co.uk
Amazon Content Creation
2Programmatic Advertising
This is a method of using software to buy ads. It is by far and away the fastest
growing area of digital advertising worldwide. It has become popular because
it’s efficient and delivers an outstanding return on investment.

6. 467 million professionals this is a great way of forming B2B connections
www.optimizon.co.uk
Amazon Content Creation
How Amazon Programmatic Advertising works
• Amazon is unique in being both a retail channel and a media publisher
through some of its other sites like IDMb.
• This gives Amazon billions of real-time customer insights.
• That data is used in milliseconds to let you to deliver precisely tailored
messages to relevant audiences when they’re browsing the internet.
• When someone clicks on a web page, an auction takes place between you
and your competitors to decide whose ad will appear.
• This all happens in milliseconds while the page is loading.

7. 467 million professionals this is a great way of forming B2B connections
www.optimizon.co.uk
Amazon Content Creation
Advertising through the Amazon DSP (formerly AAP) also gives you valuable
knowledge about how your shoppers use different devices and how they
behave when they visit Amazon and other websites owned by the shopping
giant such as IDMb. The metrics you get back are like gold dust, allowing you
to make informed business decisions on issues that go way beyond just the ad
campaigns.
Get in touch with our experts to know more about our Amazon Paid
Advertising services.

8. 467 million professionals this is a great way of forming B2B connections
www.optimizon.co.uk
Our philosophy is simple; we help you
generate more sales whilst keeping control of
your brand.
www.optimizon.co.uk
James Pitts Drake
Managing Director

9. www.optimizon.co.uk
James Pitts Drake
CEO/Founder
james@optimizon.co.uk
01793 975211
OptimiZon Ltd
Unit 48 - 49
Pure Offices
Swindon
SN2 8BW
Wiltshire
United Kingdom
James Martin
Key Account Manager
j.martin@optimizon.co.uk
01793 975212