SlideShare a Scribd company logo
• No other medium relays the Culture and Employer Brand like employees on
social media.
• Employer Brand: Perceptions and beliefs about organization held by both
current & potential employees.
• Building Bridges- This is the opportunity to connect, engage and brand.
Social Media & Company Culture
Awareness What the company is actually like.
• What’s great about working
there.
• What should a candidate choose
you over the competition
Attitudes
Attributes
Perspective
Social Recruiting is NOT Posting Jobs and Press Releases
Posting job openings on Facebook, Twitter, and LinkedIn is not Social Recruiting – it’s simply
posting jobs on social networking sites.
Job posting is job posting – there’s nothing “social” about it, regardless of where the jobs are
posted.
• Social Currency: We share what makes us look good.
- People care about how they look to others, give something that makes them feel smart, cool and in the
know.
• Triggers: We share what’s at the top of our minds.
- __________ makes people think of my organization.
• Emotion: We share what we care about.
- Pride, security, happiness, relief, awe, excitement, anger, humor…
• Public: We imitate what we see people around us are doing.
- Make sure people can see themselves there.
• Practical Value: We share things that have value to others.
- People share content that is incredibly useful.
• Stories: We share stories, not information.
- People find it easier to remember stories than facts, so find stories to share.
What to share.
Social media is not a billboard it is a conversation. Recruiters/Sourcers should NOT only be posting jobs but sharing
more content that will engage potential candidates, including things like:
To successfully recruit talent via Social Media, recruiters should focus more on marketing their companies as great places
to work, and a little less on throwing contextless job openings at their followers.
More Examples of Content Curation - Things to talk about: (Not exactly in this order)
 Random and pertinent holidays
 Industry Gossip/Tech/Innovation- Latest and greatest technology
 Jobs; more about the perks
 Self
 Events – upcoming industry conferences or trade shows…attending or not as long as industry specific
 Fun Stuff, i.e., animals
 Social Causes
 Local News / GEO Specific News
Level of Engagement
#Cisco #CompanyofEveryone #CiscoRocks
#JoinTheEffort #LeadingTheWay #Diversity is
good for business. 140 characters or less.
Favorite Tools:
Bufferapp.com
Scoop.it
Google Alerts
News360
Trending #’s
Sopularity.com
Twello.com
Social Media and Recruiting

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Social Media and Recruiting

  • 1.
  • 2. • No other medium relays the Culture and Employer Brand like employees on social media. • Employer Brand: Perceptions and beliefs about organization held by both current & potential employees. • Building Bridges- This is the opportunity to connect, engage and brand. Social Media & Company Culture Awareness What the company is actually like. • What’s great about working there. • What should a candidate choose you over the competition Attitudes Attributes Perspective
  • 3.
  • 4. Social Recruiting is NOT Posting Jobs and Press Releases Posting job openings on Facebook, Twitter, and LinkedIn is not Social Recruiting – it’s simply posting jobs on social networking sites. Job posting is job posting – there’s nothing “social” about it, regardless of where the jobs are posted.
  • 5. • Social Currency: We share what makes us look good. - People care about how they look to others, give something that makes them feel smart, cool and in the know. • Triggers: We share what’s at the top of our minds. - __________ makes people think of my organization. • Emotion: We share what we care about. - Pride, security, happiness, relief, awe, excitement, anger, humor… • Public: We imitate what we see people around us are doing. - Make sure people can see themselves there. • Practical Value: We share things that have value to others. - People share content that is incredibly useful. • Stories: We share stories, not information. - People find it easier to remember stories than facts, so find stories to share.
  • 6. What to share. Social media is not a billboard it is a conversation. Recruiters/Sourcers should NOT only be posting jobs but sharing more content that will engage potential candidates, including things like: To successfully recruit talent via Social Media, recruiters should focus more on marketing their companies as great places to work, and a little less on throwing contextless job openings at their followers. More Examples of Content Curation - Things to talk about: (Not exactly in this order)  Random and pertinent holidays  Industry Gossip/Tech/Innovation- Latest and greatest technology  Jobs; more about the perks  Self  Events – upcoming industry conferences or trade shows…attending or not as long as industry specific  Fun Stuff, i.e., animals  Social Causes  Local News / GEO Specific News
  • 8.
  • 9.
  • 10. #Cisco #CompanyofEveryone #CiscoRocks #JoinTheEffort #LeadingTheWay #Diversity is good for business. 140 characters or less. Favorite Tools: Bufferapp.com Scoop.it Google Alerts News360 Trending #’s Sopularity.com Twello.com

Editor's Notes

  1. Times have changed… The Talent War is fierce. How do you reach passive candidates now?
  2. Social media is a dynamic conversation. Social Sourcing/Recruiting involves Selling. Telling is not selling.
  3. Think of dating
  4. Find what’s trending.