This document provides guidance on using LinkedIn effectively. It recommends watching a recording of a webinar on LinkedIn while working on your own profile. Most jobs come through networking, so users should focus on connecting with people rather than just looking for jobs. LinkedIn helps build a professional online identity and allows users to network, get advice, and research opportunities. It contains over 430 million users, including over 130,000 University at Buffalo alumni. The document outlines how to connect, contact, and follow others on LinkedIn and recommends joining groups and following industry experts to learn best practices for using the platform. Contact information is provided for alumni career resources.

1. January 25th 2017
Ed Brodka, UB Career Counselor
brodka@buffalo.edu

2. • This is how Linkedin looks as of January 25th, 2017
• Linkedin changes frequently so it may look different
when you are watching a recording of this webinar.
• Watch the recording of this webinar on one device
while working on your profile on another device.
• Work on your profile or invite people to connect on
Linkedin from a laptop or desktop computer instead of
on a mobile device.
• Only use a mobile device to check your activity feed or
messages.

3. • 80% of jobs come from Networking
• Stop looking for a job or internship, look for people.

4. Your online professional “brand” or identity
• Google You… LinkedIn should be first listing
• A place to build your professional identity on the web,
facilitate connections, give and get free advice,
network and do research for your job search.
• Help you get a better job or do your current job better.
A Huge Free “Searchable” Database of…
• Over 430 million people
• Over 130,000 University at Buffalo Alums and Students
on Linkedin as of Jan. 2017
• Posts (articles), Companies, Schools, Jobs, Groups

5. Your Contacts’
Contacts’ Contacts
(3rd Level)
Your Contacts’
Contacts (2nd level)
Your Contacts
(1st level)
YOU

6. • Linkedin Activity – Updates, Posts, Likes, Shares,
Comments and Updates to Profile.
• Connect – people you know or have just met. You see
their Activity on Linkedin and they see yours on their
Home Page (Activity Feed). You can see each other’s
connections and message each other through Linkedin.
• Contact – “message” through Linkedin (InMail) only 1st
level connections or through a mutual Linkedin Group
or email outside of Linkedin
• Follow – people and or companies (Best Kept
Secret!)…Advice: “Follow” instead of Connect unless
you know the person.

7. These are some of my favorite Linkedin Guru’s. “Follow”
them to learn more about Linkedin, see their posts,
activity on Linkedin.
- Donna Serdula
-Sabrina Woods
-Greg Cooper
-Ira Bass
-Jolie Miller, PMP

8. Join at least one of these Linkedin Groups to learn more
about Linkedin from experts.
-Linked Strategies
-Writing on LinkedIn

9. Carrie Johnson
(Helps alumni engage with students and post
jobs/internships)
Employer and Alumni Associate, UB Career Services
716-645-4630
caj78@buffalo.edu
Kristi Fields (Helps alumni with their careers)
UB Alumni Career Services, Office of Alumni Engagement
716-645-3318
kfields3@buffalo.edu

10. Ok, enough PowerPoint…Let’s play…