Creating a great video is a tough task. But making it reach more people is tougher! Here are some of the proven tricks given by SEO expert Vaibhav Kakkar, Co-founder of Rankwatch to help you grab more eyeballs for your YouTube videos. The tips will not only help you make your videos SEO friendly, but also ensure that you reach the right audience for your videos. What you will learn from this : - How to drive more traffic to your youtube videos - How to drive traffic to your website from your youtube videos - How to hijack someone else's Youtube traffic - How to prevent leakage of your traffic to other videos on youtube

1. THE ART OF VIDEO SEO.
Hacks, Tips and Tricks to help you optimize
your Video content on YouTube
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2. VAIBHAV KAKKAR
Founder,Digital Next
- DigitalMarketingAgencysoldto OnlineMediaGroup, a listedcompanybasedout of Sweden
- OfficesinLondon,Manchester,Melbourne,Dublin,Parisand Stockholm
Co-Founder& ChiefGrowth Officer, Rankwatch
- SEOsoftware usedby 100s of brandsand agenciesincludingFlipkart,PayTM, WebpageFXand
Naukri
Co-Founder& ChiefGrowth Officer, Notify Fox
- Webpush notificationssoftware
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3. Conquer the
2nd largest
search engine!
• How to drive more
traffic to your
YouTube videos
• How to direct traffic
to your website from
your YouTube videos
• How to hijack
someone else's
YouTube traffic
• How to prevent
leakage of your
traffic to other videos
on YouTube
• And a lot of
awesome tricks...
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4. Google is a SUPERMARKET!
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5. YouTube is a LIBRARY!
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6. Clear Difference in Intent.
Google
• Direct Purchase Intent
YouTube
• Brand awareness
• Solving problems for your
customers
• Building conversations
around your Brand
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7. WHAT IF
YOU COULD GET
THE SAME PURCHASE INTENT
ON
YOUTUBE
AS YOU HAVE
ON
GOOGLE !?!
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8. IF WE LOOK AT A
TIMELINE OF GOOGLE
UPDATES….
Let’s quickly visit - https://www.rankwatch.com/google-
timeline.html
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9. BUT WHAT DOES THIS
MEAN FOR YOU?
You can actually divert the traffic of the Big G
to your YouTube videos!
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10. Google Answer Box
Video Results
Top Search Results
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11. www.rankwatch.com

12. YOU CAN HIJACK OTHER
PEOPLE’S YOUTUBE TRAFFIC!
Kill 3 birds with a single stone!
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13. And Eat Your Competitors’ Meals!
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14. BY SIMPLY OPTIMIZING
YOUR VIDEOS
Let’s see how…
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15. TIP 1:
UPLOAD YOUR VIDEOS IN HD
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16. TIP 2:
CHOOSE THE RIGHT SET OF
KEYWORDS
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17. Use Keyword Planner by Google AdWords
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18. Or, use Keyword Suggestion by Rankwatch.
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19. TIP 3:
AND THEN CHANGE THE FILE NAME OF
YOUR VIDEO TO YOUR
MOST IMPORTANT KEYWORD
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20. TIP 4:
FIND OUT KEYWORDS FOR WHICH
GOOGLE DOES NOT SHOW VIDEOS.
This can be done by either manually searching each of
your keywords,
or,
By using Rankwatch’s Dashboard
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21. Search for Keywords on
Rankwatch’s dashboard
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22. TIP 5:
USE THE KEYWORDS IN THE
TITLE, DESCRIPTION AND TAGS
OF YOUR VIDEO
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23. Description should be
300 words
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24. SO, HOW CAN YOU HIJACK
THE TRAFFIC OF OTHER
VIDEOS?
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25. TIP 1:
USE THE EXACT SAME TAGS USED BY
YOUR COMPETITORS
Initially, YouTube uses tags
and then when it gains intelligence on viewing patterns
it bases related video results on engagement and
viewing patterns
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26. Tags are just meta keywords of the video page which you can check by going to
the page source of the video
Or, you can use a plugin like VidIQ.
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27. HOW CAN YOU PROTECT
OTHER PEOPLE FROM
STEALING YOUR TRAFFIC?
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28. TIP 1:
PUT YOUR VIDEO IN SERIES PLAYLIST
SO THE NEXT VIDEO IS ALWAYS YOURS
This also helps promote your playlists.
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29. When you embed videoson your site,YouTube showsother videoson your websiteonceyour videois
over!
To prevent thisfrom happening,add ?rel=0 after theYouTube linkin the embed code:
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30. LET’S JUMP BACK TO
VIDEO OPTIMIZATION…
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31. HOW TO UPLOAD A CAPTIONAND
SUBTITLES FILE?
Open Video Manager >
Edit the Video you want to add captions to (Remember YouTube creates
automatic captions, you need to create your own) >
Click Add Caption >
Caption file extension can be .srt or .sbv >
Text with Timestamps can be created using software like Camtasia
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32. www.rankwatch.com

33. TIP 6: SUPER SECRET HACK!
YOUTUBE LOVES G+ HANGOUTAND
LIVE VIDEOS
In G+ Hangouts you can only have live videos and cant have
screencast or other videos…
So, how do you trick YouTube to believe that your normal
video is a Live video??
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34. Step 1: Click Events in
Live Streaming
Step 2: Create New Event
Step 3: In Type,
Click Custom
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35. Step 4: Go to
Select Your Encoder
Step 5: Select Wirecast
for YouTube
Step 6: Download and
Install ‘Wirecast’
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36. Step 7: Go to Wirecast and Authenticate
using your YouTube logins
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37. Step 8: Go to Live Control Room
If Status=Good. It’s Working!
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38. www.rankwatch.com

39. Your Video is ready to go live!
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40. TIP 7:
BUILD CUSTOM THUMBNAILS
Increase engagement by choosing attractive, self explanatory
custom thumbnails
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41. Go to Video Manager >
Change Image
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42. Edit title and thumbnails and see the effect in click-through-rates!
In traffic sources, see traffic from
YouTube suggested videos
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43. TIP 8:
USING ANNOTATIONS
Annotations did not work on Mobile in the past but new
Annotation cards work well on Mobile Devices
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44. Link to associated
Websites.
You will have to verify
your website before you
see this.
Combine Annotation with
Audio Call to Action in
video
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45. ANNOTATIONSARE ALSO VERY USEFUL
FOR MINOR CHANGES
Instead of re-doing your entire video, simply add content bubbles or
notes specifying the changes
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46. Subscribe Button Annotations: Use YouTube analytics to see
how many subscribers were gained through each video
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47. TIP 9:
USING GOOGLEANALYTICS
Use Event Tracking to track specific actions on a page – whether
someone watched the video, how long was it watched etc.
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48. Engagement is the biggest
ranking factor, so measure
engagement more than
views
Check all videos of your
channel for engagement
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49. For this video, the Video Head is
strong but the Tail is weak.
In an idea scenario, the video should
be remade to increase retention
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50. Can split by traffic source, to see if one
medium is performing better than
another
More traffic sent to traffic
video, the better it will rank.
Clicks from Unique Ips and
engagement within the first
few hours/ days
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51. Higher
Ranking
Video
More traffic
sent to the
video
Clicks from
Unique IPs
Engagement
within the
first few
hours/ days
High number
of likes,
shares or
comments
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52. TIP 10:
CREATE PLAYLISTS
• Build the right playlists
• Put your videos in them
• Market playlists through links and annotations within your videos
• Make sure your playlists have the right keywords in them
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53. TIP 11:
ADD YOUR VIDEO YOUTUBE URLAT THE
END OF THE VIDEO DESCRIPTION TO
TAKE CARE OF SCRAPPERS
Also add keywords to the end.
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54. TIP 12:
IN ADVANCED SETTINGS > ADD
LOCATION
IF YOU WANT THE VIDEO TO RANK
BETTER FOR A GIVEN LOCATION
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55. TIP 13:
GET THE MAXIMUM POSSIBLE PEOPLE
TO WATCH, SHARE, LIKE AND LINK TO
YOUR VIDEO
Get hold of your social network, your blog subscribers, your
networks’ subscribers and share your video far and wide.
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56. BACKLINKS
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57. MOST IMPORTANT
RANKING FACTOR.
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58. ONCE A VIDEO GOES VIRAL,
PEOPLE WILL AUTOMATICALLY LINK
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59. BUT TO RANK YOU NEED TO HAVE LINKS
WITH THE KEYWORDANCHOR TEXTS
TO THE VIDEO
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60. Web 2.0 properties and social
bookmarks- links to your videos in
different guest posts
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61. A semi-spammy multi-level link
structure still works like a charm
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62. Add comments on related YouTube links.
This works like a charm as you get a do-follow
links link to your channel.
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63. TIP 14:
CONVERSIONS OF VIDEOS ON YOUR
OWN SITE VS. YOUTUBE
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64. Videos on your own website:
Make sure you get video rich snippets by implementing markup and
using paid, secure video hosting solutions
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65. YOUTUBE IS NOT GOOD FOR
CONVERSION VIDEOSAS IT DIRECTS
TRAFFIC TO OTHER SIMILAR VIDEOS
Annotations and description links work…
but then I did some research
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66. VIEWS: 907,055,073
AVERAGE CTR: 0.72%
BEST CTR: 4.44%
NOT SO IMPRESSIVE :/
For conversion videos, better to upload
videos on your site with Schema Markup on
your HTML page
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67. Use www.sistrix.com/video-rich-snippets/ to create
Schema code
Or,
Use a video XML sitemap. Submit your video
sitemap to Google Webmaster Tools
www.developers.google.com/webmasters/videosear
ch/sitemaps
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68. QUESTIONS??
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