What is trending currently on YouTube for Food related searches?
This presentation shows you a complete analysis of ongoing food trends and gives you insights you will not get anywhere.
2. For past 5 decades, Indians have inclined towards their homemade hot
cooked breakfast (naashta), and ignored other readymade breakfast
options like cereals, muesli, and oats. However, with changing Indian
lifestyles with increasing spending power towards fitness, and the ever
increasing need for convenience, especially in urban areas has resulted
in the increase of demand towards readymade breakfasts.
This increase in demand is directly proportional to the ways of
consumption of various cereal based breakfast items. This is the reason
why breakfast cereal is a growing market in India.
Thus, the bulk of the breakfast cereal market is divided into two different
types.
• Ready to eat - cornflakes, wheat flakes, muesli
• Hot cereals - Oatmeal, porridges
4. TRACTION ON FOOD-RELATED CONTENT HAS
MORE THAN DOUBLED IN THE PAST 2 YEARS
-
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
2015 2016 2017 (till
July)
Views
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
2015 2016 2017 (till July)
Engagements
1 billion views on Food content in ‘16
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
2015 2016 2017 (till July)
Uploads
Total 2.1B Total 17.7M Total 30K
5. VIEWS ON KIDS FOOD, DESSERTS, DRINKS AND
SNACKS HAVE GROWN CONSIDERABLY
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
chinese Desserts Drinks Italian Kids Food Mexican Mughlai North Indian Other
Recipes
Regional
Dishes
Snacks South Indian Street Food
Y-o-Y Growth in Views
2015 2016 2017 till July
9. CORNFLAKE-LED RECIPES HAVE GAINED
POPULARITY IN THIS YEAR
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Y-o-Y Views
2015 2016 2017 till July
10. WHILE KIDS FOOD IDEAS GET HIGHER
ENGAGEMENT
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
Y-o-Y Engagements
2015 2016 2017 till July
11. KIDS FOOD IDEAS HAVE SEEN AN INCREASE IN
NO. OF UPLOADS
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
babycorn bread poha Corn Flakes Dishes on
Bread
Kids Drinks Kids Food
Ideas
Noodle oats idly pancake Paratha Pasta Recipe Quick and
Easy
preparations
South Indian
Y-o-Y Uploads
2015 2016 2017 till July