Lights Camera Action - Using Video to Promote Your Small Business
1. LIGHTS CAMERA
ACTION
Video Marketing for Your Small Business
2. WHY VIDEO
53 Times Easier to each 1st Page of Google with a Video
Increased speed and smart phones mean more people watching
video than ever
It’s Fun
It’s Easy
It’s Forgiving
5. 6 STEP VIDEO SEO
1. Use Keyword in Title
2. Use Keywords in Description
3. Get Your Friends/Family to Watch Video to the End
4. Get Your Friends/Family to Like, Comment & Share
5. Create a Playlist
6. Link with Keywords from your website, blog etc.
6. MY RESULTS
Top 4 Results in Youtube
Top 2 Results in Google + 2 More First Page Results
Videos Had 150 – 300 Views Each
Videos had 3 – 10 Likes & Comments Each
7. ALTERNATE PLATFORMS -
VIMEO
Free and Professional Versions
Brand New Filters – like Instagram
No Time Limit for Videos
Good Looking Interface/Less Competition
No Ads! Videos Bigger
https://vimeo.com/61774051
8. ALTERNATE PLATFORMS –
GOOGLE HANGOUTS
Great for Discussions
Show Your Computer Screen
Get a Partner to Practice
Record Your Hangout and Upload to Youtube
www.youtube.com/watch?v=56TQW2qF8aI
9. ALTERNATE PLATFORMS -
VINE
6 Seconds – Not 5 Seconds – Not 7 Seconds
Mobile Only Platform
iPhone App, No Android yet
http://juliegallaher.com/post/45114050717/mikuni-taro-asai-at-
sac-fashion-week
10. CREATING VIDEOS
WITHOUT A CAMERA
POWER Point
Animoto
http://animoto.com/play/ILQFxIJ2G5MN1DO9s3GGtg
GoAnimate
http://goanimate.com/videos/0bkBuNodCW50/1
12. PLEASE REVIEW MY CLASS
On Yelp
http://bit.ly/W13eSx
On Facebook …
http://on.fb.me/13vRBoX
On LinkedIn
http://linkd.in/HBQ331
On Google
http://bit.ly/X6rIKA
Or by email
julie@getonthemap.us