The document discusses several key video marketing metrics: Watch Time measures audience engagement with a video rather than just views; View Through Rate measures the percentage of people who watched a video after seeing it; Click Through Rate measures the percentage of users who click actions like links within a video; Engagement Rate measures shares, likes, and comments on a video; and Audience Retention is a measure of a video's ability to keep its audience watching.

1. Video Marketing Metrics

2. subrat@vidooly.com
Watch Time
www.vidooly.com
It says how often your audience get
engaged through your video. It is not
how many times people clicked on play
button.
YouTube features videos in related
sections and search with the highest
watch times rather than the most
views.

3. subrat@vidooly.com
www.vidooly.com
View through rate (VTR)
View through rate (VTR) measures
the number of post-impression
response viewed during a
campaign
In general it says % age of people
who actually saw your video that
actually went on to watch it
Low VTR indicates that less no. of
people watched your content due
to poor thumbnail image or
quality of video or high video load
time

4. subrat@vidooly.com
Click through rate (CTR)
www.vidooly.com
CTR is the %age of time a user
clicks on the call to action
buttons inside your video. It
may be a back link to visit a
page , a link to watch related
video or a purchase link etc.
Good CTR indicates how good
your video is driving action or
engagement.

5. subrat@vidooly.com
www.vidooly.com
Engagement Rate
It measures the virality of your
video content.
It provides how many no. of
shares, likes & comments
happening on your video.

6. subrat@vidooly.com
Audience Retention
www.vidooly.com
One of the important metrics to
tell you details about your loyal
users.
It is the overall measure of
videos ability to retain its
audience.

7. subrat@vidooly.com
Audience Retention
www.vidooly.com
One of the important metrics to
tell you details about your loyal
users.
It is the overall measure of
videos ability to retain its
audience.