Video seeding is a process of distributing and promoting video content, especially viral video ads, through social media platforms. It involves initially uploading videos to sites like YouTube, then promoting them through paid and unpaid placements to drive early views and engagement. The goal is for the video to spread organically through sharing as more people view and engage with it. Video seeding helps generate interest in the video to increase views and engagement, providing an initial boost to help the video potentially go viral. It differs from video ad networks by focusing on social promotion and earned placements rather than paid pre-roll ads.

1. Video seeding
Social video advertisement

2. What is video seeding?
• Video seeding is the process of announcing, distributing and
promoting a video content - most often a viral video ad on
web/mobile.
• The first stage of video seeding is to upload & distribute the
video on social video sharing platforms like YouTube, Vimeo &
DailyMotion.
• The second stage is to promote the uploaded video through paid
or free placements and actions, and afterwards wait for sharing
and viral effects.
• Video seeding is an initial launching part of a viral video
campaign and most part of global audience has to finally result
from virality and sharing.

3. Techniques used for video seeding
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Promoted videos on YouTube
Embedded videos on blogs/websites/app/games
Online communities & forums
Email news letter marketing
Sharing across social media like Facebook, Twitter & Pinterest

4. Why seeding?
• Video seeding helps to generate organic traffic with a genuine
interest in your video directly to your content, increasing the
amount of YouTube views, shares, comments, and ratings.
• It can give high level of engagement.
• Video Seeding activity guarantees brands buzz and audience
engagement by broadcasting videos with catchy and viral
features on the targeted audience & platform
• It gives you initial push up to grow organically & becomes
viral

5. Video Seeding vs Video Ad Networks
#Video Seeding
• Social marketing for videos.
• Highly engaged, user initiated views.
• Strategies focus on earned placements for
blogs, games, apps, social media (Facebook,
Twitter, YouTube, and Blog Forums)
leveraging influencers, communities, and
individuals.
• End goal is brand sentiment, user-sharing,
and viewer engagement.
• Video with light and clever branding,
entertaining hooks, leveraging a meme or
online influencer/web personality.
• Targeted, customized and measurable.
# Video Ad Networks
• Online banner ad of video in form
of an auto-play, pre-roll, or post-roll
for existing online content.
• Not social or engaging.
• Commercial/television feel, rich,
promoted effort.
• Shorter video format (average of
15 sec.)
• Videos posted on proprietary
players.
• Views counted are not limited to
the front-facing counters on video
sites.

6. Why social video seeding?

7. Vidooly is a hybrid video
advertising platform
# combination of seeding & paid
promotion
check out http://vidooly.com

8. Thank You!
# content credits: open source blogs & slides