The ppt in digital marketing includes its onpage and offpage activities and all types of digital marketing.

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2. Digital
Marketing
Search
Engines
Websites
Social
Media
Mobile
Apps
Email Analytics
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3. 1. Search engine
optimization
2. Search engine
marketing
3. Social Media
Marketing
4. Pay-per-click
advertising
Digital Marketing Components
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4. Reach Large Audience
Target the Right Audience
Cost Effective
High Return Over Investment
Scale the Business very fast
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5. Key components
 Website design (user experience)
 Search engine optimization (SEO) *
 Pay per click (PPC) *
 Social media marketing (SMM) *
 Email marketing)
What does digital marketing consist of?
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6. There are many benefits of digital marketing
 Puts the consumer in control
 Provides convenience
 Increases satisfaction
 Drives brand loyalty
 Reduces the selling cycle
 Reduces the cost of sales
 Builds your brand
 Provides targeted results
 It is measurable *
 Cost effective *
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7. Digital
Marketing
Website
SEO
Paid
Marketing
•PPC
•Display Ads
•Video Ads
Social
Media
Non Paid
Paid
Digital
Analytics
Email
Marketing
Online
Reputation
Management
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Black hat seo
White hat seo
Grey hat seo

9.  Your website will be found
 Improve your competitive edge
 Expand your customer base and target
audience
 Cost effective
 Long term standings
 Free traffic
 Targeted traffic
 Higher sales (ROI)
 Global reach
 All the results can be measured
 Better conversion (sales)
 Pull marketing
 Increased visibility
 Your own 24 hour marketing team and
shop front
Advantages of search engine
optimization (SEO)
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On page optimization is a techniques of seo
in which we done on the page of website itself.
In on page seo design website seo friendly.
Title creation1 Content creation
Meta tag creation Image optimization
Keyword research Url structure
Keyword placement Canonical issuses
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Off page seo deals with attracting visitors
through other websites, that are good and authoritative.
In off page SEO ,we do not work upon our own website
DIRECTORY SUBMISSION ARTICLE SUBMISSION
BOOKMARK SUBMISSION PRESS RELEASE
BLOG CREATION INFOGRAPHICS
BLOG COMMENTING PPT SUBMISSION
QUESTION ANSWERING MAP CREATION
A
B
C
D
F
G
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JE

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SMO is a set of methods for generating publicity through social
media ,online communities and community websites.

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FACEBOOK TWITTER
YOUTUB
E

15.  Very fast
 Get targeted visitors within hours (sometimes
minutes)
 Provides a path for search engine optimization
 Can yield highly profitable results
 Great testing platform and can be highlytargeted
 Time of day
 Geographic area
 Keywords and phrases
 Content network (Google)
 Immediate feedback
 No guestimation
 Easy implementation
 Flexible
Advantages of pay per click (PPC)
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16. Facebook Pinterest
Google + Youtube
Twitter Linked
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17. To generate the business and
leads using existing and new
clients via email.
We study about email
marketing strategies, newsletter
design and practical examples of
Email Marketing
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