Business plan inc Cheeky Promo July 15

Cheeky Promo - July 2015
Why Music?
I live in New Malden which is in the borough of Kingston in SW London.
I’m involved with music because as a child it was not only a positive outlet but a
necessary one, an imperative one, as it was a way for me to connect to others.
Music is quite literally my first language. When I was young (3 or 4), I was not
talking so had speech therapy. That didn’t have much impact so I moved to music
therapy. Music therapy helped, and music still helps me, to communicate and
connect with others, to express / be myself, to be part of the world.
I asked my mum about her memories of my speech & music therapy
Speech therapy
I felt……………..
• anxious about how you felt
• guilty as I thought that it was my fault that you weren’t talking
• relieved that I had something constructive to do & a way of communicating
sounds using signs
• pleased that someone was trying to help
I think that you felt………………………
• Pleased that you could communicate even if only with making sounds
• Frustrated that you couldn’t say what you wanted to
Music therapy
I was…..
• relieved that there was an alternative to speech therapy which seemed to have
achieved all it was going to achieve
• amazed by the effect it had on you
• delighted that you were enjoying it so much
• hopeful that it was going to work much more that speech therapy
I think that you were……………………
• very happy to be communicating with ‘musical’ speech
• enjoying the ‘music’ making very much
• excited by the music
• emotionally charged because it was good fun and something you loved
• able to ‘talk’ in a language instigated by you i.e. you were ‘in charge’ with
Pamela following your lead
• free to ‘shout’ because you’d found your voice
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My earliest musical memories involve listening to my mum singing and playing guitar,
listening to the radio when my dad had it on. I fell in love with (a record of)
Tchaikovsky’s Nutcracker / Swan Lake at the age of 8.
The same year (1988), my oldest brother gave me a tape of Queen's album The
Works. I was hooked. 3 years later, Freddie died. I remember the Tribute concert
the year after. My parents got me 2 tickets to see/hear Brian May and Kerry Ellis
perform at the Royal Albert Hall some years ago when they released their Anthems
album. Kerry previously was a star in the queen / Ben Elton musical "We Will Rock
You" in London, which I saw twice (although not when she was in it).
One of Mike Oldfield’s tracks in particular (not from TB) is emotional for me as it was
used in an acrobatics display my brother used to do with someone else at this
acrobatics club. Mike Oldfield is a British musician who became famous due to his
album Tubular Bells (and the later Tubular Bells II, Tubular Bells III and Millenium
Bell), which was the first album released on Richard Branson's Virgin Records label.
For many years, being part of 2 local community choirs (associated to Tiffin Boys
School and Kingston Grammar School) was an ‘excuse’ to spend time with family
(dad, his brother & wife, dads sister). Singing in a choir was another way to learn
about music, develop my passion, be part of something bigger than myself, to
become more confident using my voice- to sing loudly and be heard but not above
anyone else — to be equal, to make a difference.
My educational background is in music — I had piano lessons for many years and
studied music at university — piano, composition, theory, history…
In 2002 I graduated with a BMus from at Roehampton Uni. I studied music (including
piano & composition) and gained experience as a piano accompanist for "Shades of
Harmony" (an intimate female choir) and a string trio. I also helped a solo singer
pass a grade exam. I wrote a thesis (supervised by Dr B Norton) on Philip Glass'
opera trilogy; Einstein on the Beach, Satyagraha & Akhnaten.
During 2002-03 I studied film/TV composition at Kingston Uni. I got involved with an
arts event called "transit station”. The first Station was at Kingston, then we travelled
to Berlin & Edinburgh. I collaborated (as composer / pianist) with dancers and live /
performance artists and film makers.
In 2003 I created the soundtrack for (Death (G)row (Right Charlie Productions).
In 2005 I composed the score for a short film (The Spotter, dir. Li, prod. Main) by
students at the London Film Academy.
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Feb - July 2005 - worked with Sheen Mount School as a pianist. In 2011 I gained
further experience as an accompanist at St John's primary school in Kingston.
2006-07 - worked as a play-worker & gained a level 2 CACHE playwork certificate.
In 2007 I gained experience as a youth music tutor.
During 2010-12, under the banner “piano Talent”, I worked with London based
singer-songwriter called Nix Nugent. Piano Talent is now a platform to promote other
pianists, teachers, composers etc… @pianotalent / fb.com/PianoTalentUK
Around 2007 I started working as a composer on an opera / musical / music theatre
piece based on a book called We All Know Too Much by Chris Eales. This is a
project I would like to bring to fruition in the future. Find out more at WAKTM.com
Since (approx.) late 2011 (rupertcheek.blogspot.co.uk ) I have been developing my
skills / experience / passion for using social media to connect with musicians and
help them to connect / communicate with others.
Music promotion via Cheeky Promo, born on 1st January 2013, is perhaps a way of
finding people who can help with a musical, social, educational enterprise comprising
an arts centre, creative space, creative startup incubator / accelerator;
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Cheeky Promo
In January 2013, music entrepreneur Rupert Cheek founded Cheeky Promo, the
umbrella company that also houses WATKM and Piano Talent. Cheeky Promo offers
a wide variety of services for anyone who either wants to share their music, set up a
formal/informal music event.
Cheeky Promo is a community of people from all over the world who are passionate
about music, tremendously talented and helpful. Cheeky Promo offers a wide variety
of services for a range of musicians as well as others in the music industry. We are
compelled to bring more of these artists to more ears, not just leave another creative
soul to fall through the cracks.
Company Goals:
To earn enough to be financially independent
To enjoy what I do
To be able to decide what to do /
To be able to decide who to work with/for
Loyal customer following.
To have a successful company that offers 
Great customer service
Quick & personal response
Range of services
Company Objectives: Progress markers along the way to goal achievement
To earn enough to pay back start up loan
Business Philosophy: What is important to you in business?
I am be contactable, and endeavour to give personal responses ASAP
I collaborate & network with others to offer my clients the best promotion
To be 'cheeky; (but not TOO cheeky)
I am fair & open
I share information when it helps musicians and doesn't harm the business
If a musician contacts us personally way then I will reply.
If it isn’t what I do, reply with feedback/ suggest others who can help.
To whom will you market your products?
(briefly - more thorough explanation in the Marketing Plan section).
Music fans / musicians
Describe your industry. Is it a growth industry? What changes do you foresee
in the industry, short term and long term? How will your company be poised to
take advantage of them?
Music / Social media / web design / 'mobile' / economy
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Catherine Alice Corelli, June 2015
“I think you do an excellent job. I joined [the Cheeky Promo Facebook group] for love
of music and playing.” Patricia Clarke, June 2015
"Rupert is beyond selfless, I know this from experience, he will go out of his way for
people. I have met some good people on Facebook and Rupert ranks in the very
very top, and on top of all that, Rupert is trust worthy, personally if Rupert told me
that it was okay to cross a busy road with a blind fold on I wouldn't hesitate, and I
don't trust people that much" Michael McKinnon, Feb 2014
"On behalf of all of us here at Dark Beauty we extend a huge thank you to our good
friend Rupert Cheek, for introducing many of his friends from the UK to Dark
Beauty's music! We are gaining many new fans from the UK and we are truly grateful
to have his support! Thank you Rupert!!! Liz, Bryan, Dan, Gary, Warren" Jan 2014
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Most important company strengths & core competencies.
What factors will make the company succeed?
What do you think your major competitive strengths will be?
What background experience, skills & strengths do you personally bring to this
new venture?
Network - connections
Personality; 'cheeky', open mind, flexible, adaptable
Experience & knowledge as a musician; drummer, pianist, composer
Social media experience
Tenacity
Cost/fees
Here is a quick overview of Cheeky Promo on social media:
@CheekyPromo - 31k followers
Google+ community - 3050+ members 
Facebook group - 1950+ members 
Pinterest - 2780+ followers 
SoundCloud - 1240+ followers 
Instagram - 1063+ followers 
Facebook page - 1030+ Likes 
Tumblr - 250 followers
Google+ page - 87 followers
Flickr group - 70+ members, 1k+ images 
LinkedIn page - 55 followers 
LinkedIn group - 50 members
@RupertCheek - 11,700 followers
Rupert Cheek on Facebook - 3600+ friends 
Rupert Cheek on Google+ - 3500+ in Circles
Rupert Cheek on LInkedIn - 3500+ Connections
Rupert Cheek on Pinterest - 2686 Followers
Rupert Cheek on Flickr - 400+ Followers
We love connecting with arrangers, bassist, bassoonist, cellist, composer,
clarinettist, conductor, drummer, engineer, guitarist, lyricist, manager, orchestrator,
percussionist, performer, pianist, producer, promoter, publisher, radio station / host,
record label, recording studio, rehearsal studio, singer, songwriter, teacher, venue,
violinist, …
If you are, want to be, or work for any of the above, please contact Rupert via
info@cheekypromo.com / (+44) (0)7447 907 357;
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Flat fee for Page including profile on cheekypromo.com website 
(consider period on website)
Other services £/month/quarter/year
Facebook
Set up Page
Manage Page
Invite our Friends to Like your Page
Like your (Facebook) page
Share your (Facebook) page on; Facebook (public/in other groups)
Google+ (public/in other groups)
Tumblr
Twitter
How often?
Google+
+1 / Circle your Google+ page / Set up/Manage page
Share your Google+ page on: Google+ / Facebook (public/in Communities) / Tumblr
/ Twitter
How often?
Twitter
Create / Manage twitter profile
Mention you on twitter with relevant hashtags - How often?
(auto) retweets via roundteam
SoundCloud
Post / re-post your music to our Soundcloud Accounts 
Create List(s) if we share enough of your music
Profile page on cheekypromo.com:
Embedded SoundCloud / ReverbNation, YouTube video & images
Written interview done by email or Facebook chat/message;
Shared on Facebook, Google+, Twitter, Tumblr, our websites
How often?
Email Campaigns**
Promo sent to people on our email list
How often? - weekly / fortnightly / monthly
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Images
Send us your music related images and/or self-portraits,
with description(s) including link(s) and we will add them to the;
Cheeky Promo Flickr group
Other Flickr groups
Cheeky Promo Pinterest page
Cheeky Promo Tumblr
Cheeky Promo Facebook Group
Other Facebook groups
Our Founder’s personal Facebook profile / wall
Cheeky Promo Google+ group
Cheeky Promo Group / other groups / public)
Your Facebook Page if we are a Manager / Content Creator
Your Google+ Page if we are a Manager
Tweet them with a mention of your twitter handle.
Include them in Email Campaign(s)**
Gigs*
date/ location / venue to be discussed
Click the link for some Cheeky Promo Testimonials
cheekypromo.com/CheekyPromo/testimonials.html
*Gigs if/when mutually agreeable/practical, to be discussed/confirmed.
Networking / social events
At my house / a venue; Monthly?
Guests to bring some food/drink / donation towards it?
Buy food & drink myself?
Music (live/recorded)
General ideas;
Student composers (Colleges/Universities) + local ensembles/choirs
If there is anything else you would like help with please email us at
info@cheekypromo.com.
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£ Month Quarter
Set up Facebook Page A N/A N/A
Manage Facebook page B C
Set up Google+ Page A N/A N/A
Manage Google+ Page B C
Pinned post in Cheeky Promo Google+
Community
Set up Twitter A N/A N/A
Manage Twitter D E
Pinned tweet F G
Roundteam retweets H I
Featured Artist on website J K
Email shot L M
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Welcome to your Mixerati profile
Register your social accounts with our handy crowd calculator and keep your entire
social following and potential revenue up to date without any effort! Completing all
steps will give you the chance to win daily, weekly and monthly prizes in the Mixerati
Social Club. Check out the instruction video or simply follow the steps.
We will verify your account within 24 hours of completion.
All your personal data is 100% secure and will not be shared with anyone.
https://mixerati.crowdmix.me/accounts/Rupert.Cheek
https://player.vimeo.com/video/129225299
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http://www.rockstarbusinessworld.com/network/profile/CheekyPromo
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Fri, Jun 19, 2015 at 9:55 AM,
Alastair Cameron ( alastair@startacus.net)
Hi there Rupert and great to connect
Cheers for your support and also joining Startacus too
Meet Patrick - Patrick has website choorpy.com which is an online music-discovery
platform, creating offline opportunities for independent musicians in sync, live gigs,
international festival slots and record and publishing deals.
He is also running Choorpy Connect - choorpyconnect.com - Networking events with
Industry speakers / Music champions / Stars
He is doing good things in NI / Ireland and of course looking to develop UK /
elsewhere and I thought if nothing else you would be a good poc and also perhaps
you might really love what he is doing too. Hope you both connect and it helps you
both
Patrick, Rupert has been a keen supporter of Startacus and I had been aware of
Rupert’s passion for music and connections cheekypromo.com so there may be
some good opportunities and at least some good conversations to maybe have -
hope it helps and chat soon
Kind Regards, Alastair Cameron
Co-Founder http://www.startacus.net
Pat CHOORPY <patrickc@choorpy.com>
Date: Fri, June 19, 2015 12:50 pm
To: Alastair Cameron 
Cc: Rupert@rupertcheek.com
Thanks Alastair,
Rupert, great to meet you and look forward to getting a chat. 
I'm in the process of transferring myself to England.
Many thanks, Patrick
Patrick Cutliffe
CEO/Founder, CHOORPY - www.choorpy.com 
CHOORPY Media - www.choorpymedia.com
CHOORPY Live - www.choorpylive.com /
@choorpy / @musicchampion
facebook.com/choorpy
+44 7525 77 2015
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Melboss Music Inc - melboss.com
Filippo Tartari filippo.tartari@gmail.com
Date: Fri, Jun 19, 2015 12:03 pm
Hi Rupert,
I know you cause you are following my company, Melboss Music Inc. (melboss.com).
I'm contacting you cause we are looking for professionals with experience in music
and in social media.
Reading your profile I think you could help us. Now I explain how. Melboss is a
platform that offers different services:
- some of them implemented inside the platform, and users can pay for them with
an automated process.
- others are external services that we outsource to partners, freelance etc etc.
In the last days users are asking for a social media strategy to create/grow their
fanbase starting from the scratch. Consider that actually our customers are from US.
Can you help us? Can you send a proposal with budget considering the case that
the artist has no followers, no fans (a new fanpage), no website..
We need a proposal with monthly objectives, price, etc etc.
Can you prepare it?
We could start a partnership.
Tell me if you have any question.
Thanks, Best, Filippo
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CHEEKY PROMO
WEBSITE
Promo (social-media, press, radio, TV)
Artists, Businesses, Social/Contact
Web designer, blogger; interviewer/reviewer
data storage/network(s)/wifi / computers
Real / virtual world networking event/party
food/drink, listening (live/CD/MP3/record)
Charge £x for tickets?
VIDEO PODCAST
a la Geekbeat / geeks Life / …
Reviews/how-to’s/guests
*soft/hardware, instruments, mics
mixing desks, headphones, hifi, speakers,
cameras, computers, releases, gigs/concerts*
data storage/network(s)/wifi / computers
furniture; chairs, sofas, desks, sound system
mics, engineer(s), lights, (video/web) camera(s),
electricity, broadband, wifi
insurance (public liability/contents/building),
*sponsorship*
LIVE SHOW a la diggnation
chat/interviews with live audience
microphones, sound / recording engineer(s), lights
(video/web) camera(s), broadband internet, wifi
Charge £x for tickets / Receive % of bar takings
VENUE
Gigs
stage manager, event manager, photographer
broadband + wifi, (video/web) camera(s),
microphones, instruments, amps, PA, mixing desk
insurance (public liability/contents/building), electricity
Art; posters, paintings, photos, Cheeky Promo logo
Charge £x for tickets / Receive % of bar takings
citymetric.com - london-has-lost-quarter-its-live-music-venues-just-8-years
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HUB
Recording Studio / Label / Publishing
sound/recording engineer(s), producer(s), Rights/legal
microphones, instruments, instrument amps,
headphones, speakers, computer(s), software,
(video/web) camera(s), broadband, wifi, electricity
all-around sound system (i.e. hi-fi)
Art; posters, paintings, photos
Cheeky Promo logo
FINANCE
Sponsorship in kind;
*soft/hardware, instruments, mics
mixing desks, headphones, hifi, speakers, cameras, computers,
% of Sales (CD, vinyl, merchandise, gig tickets)
From: manufacturers, shops
MUSIC (CONFERENCE)
MODELS
diymusiciancon.com - 23-25 October 2015, Chicago, USA
JOIN CD BABY FOR THE FIRST EVER DIY MUSICIAN CONFERENCE
The DIY Musician Conference will address the actual needs of you, the independent
musician. Come by and hang out with CD Baby and likeminded DIY artists and get practical
advice that will help you move your career forward.
Leave with a plan-of-action for your music career,
Meet musicians from around the world,
Connect with industry experts.
Time is running out on early-bird pricing and there's a limited number of tickets available,  
so REGISTER NOW. Just $49 for all three days.
Wondering what kinds of sessions will be happening at the conference?
We’re excited to announce these have just been confirmed:
How to Maximize Every Revenue Stream for Your Recordings
Everything You Need to Know to Launch Your Album Release
D.I.Y. Touring: From Booking to Backline
Publishing Unlocked: Your Money is Waiting for You
Band Website Explosion: Mastering Your Online Presence
Publicity for Every Artist: Crafting Stories that Get You Press
And that’s just the beginning! We’ve got more session announcements coming‚ along with
news on workshops‚ keynote speakers‚ and a mind–blowing live band makeover. Plus‚ you
can count on CD Baby team members being there to answer account questions and help
you with anything else you need.
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Cheeky House / stARTup
The [Cheeky] House is one of the most unique spaces on the planet.
Combining;
rehearsal / recording studio, performance space, 
arts education, startup hub,
These are the companies that call the Cheeky House home!
Cheeky Promo - PianoTalent - WAKTM
Other music startup businesses
Model for membership pricing
geekhou.se/membership/member-pricing/
http://brixton.impacthub.net/membership/
campusnorth.co.uk
( ignite.io )
Facebook group - arts sector startups
www.facebook.com/groups/612426242204712
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Questions / thoughts about arts centre
Making music (and art,…) whether with instruments or computers …]
Help people do what they were born to do
Help people (back) into work
Training...
When I was in Nottingham, someone suggested I offer social media training to
unemployed, students, (college) staff. They said I would need to set up as a CIC
and apply for lottery funding. College had unemployed people who would want to
learn but people/college didn't have the funds to pay for the training.
What makes it different from a school, college, youth centre, uni….?
A) Less commitment, more freedom to do different things
B) Credit / grades
'What for?’ > find a space
or
Find a space > what for?
?
Should it be in Kingston / SW London / London
How will it be funded?
Who will work there?
What will they do
Will they be paid or voluntary?
Professionals talking a day / afternoon / evening off week from Work
Sponsorship from their workplaces?
Visitors - i.e. one off sessions lead by..?
Mentors?
Name?
educate > edukate > edUK8
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Models for Arts Centre
www.standard.co.uk - £6m mega-youth-centre-in Dagenham, London
London's first 'mega youth centre', costing £6m, on cards for Dagenham.
A pioneering £6 million “mega youth centre” is set to get the go-ahead in one of the most
deprived parts of London.
Barking & Dagenham could be the first London borough to approve an OnSide Youth Zone,
which provide sports and arts facilities, career mentoring and health sessions to youngsters.
The centre will offer more than 20 activities a day — including climbing, nail art, DJ-ing and
employability training — for people aged eight to 19.
The sessions, outside of school hours, cost 50p and an annual membership costs £5. More
than 25 activities will be offered to those with a disability.
sandiegouniontribune.com - 4th July '15 - pay-as-you-can-music-school
Bro-Am Studios will, Foreman hopes, help fill a growing void, especially at a time when
funding for music and arts in public schools continues to plummet.
“The goal is to be able to supplement music lessons (when the) school system doesn’t have
the funds to do that anymore...” he said.
“Music still matters. It’s still important. And, then, the question is: ‘What do we do about it?’
This (school) is a response to that. This is saying: ‘Well, one thing we can do is provide pay-
what-you-can music education for families, right here in our hometown.’
“And, then, at night, we want to provide a positive place for kids to hang out (and) play their
first show, right here. I think there’s something incredible about the first time you play in front
of people. You see a spark in a child’s eyes, you see them light up. They walk off the stage
(feeling) different from when they walked on.”
But are pay-as-you can music lessons needed in an area as affluent as [Encinitas]?
“Yeah, that’s one of the main reasons why we started this,” Foreman replied. “Because it’s a
shocker to learn [30 percent] of the folks that live in and around this area live at or below the
(national) poverty level. ... Those are the people we want to make sure we’re saving slots for
to be able to be here. And, whether or not they can afford it, that’s who we want to support.”
“[Teach a girl or boy to play guitar, and …] you’ve given them a tool that will give them a
lifetime of joy. Music for me has been more than just an individual pursuit; it’s been a vehicle,
a way to examine the world, a planet unto itself, that I can go to and look back at our own
planet with fresh eyes. I feel like music, in many ways, is a scaffolding for the soul that
allows you to reach new places you can’t go without it.”
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POTENTIAL BUILDINGS / SPACES
RENT
for e.g. 1 year. If ‘successful’ (…), explore purchasing a (different) building
www.rightmove.co.uk/commercial-property-to-let/property-48870896.html
Light Industrial to rent - Imperial Way, Croydon CRO 4RR - £40,000 pa
www.rightmove.co.uk/commercial-property-to-let/property-42815071.html
The Pill Box, 115 Coventry Rd, Bethnal Green, E2 6GG,
765 sq ft | £3,970 pcm - www.pillboxe2.co.uk
BUY
www.rightmove.co.uk/commercial-property-for-sale/property-34088781.html
Near Woolwich, SE London = £3m. 15287.00 sq. ft. / 1420.00 sq. m.
Grade II listed single storey industrial building with offices arranged as three interconnecting
units with car parking. What does Grade 2 listing mean?
Enterprise House Delta Way, Thorpe, Egham, TW20. 16,354 sq ft | £2,500,000
www.stirlingackroyd.com - London N7 -  
Near Holloway Rd tube - 386.00 sq. ft. / 779.10 sq. m.
Single storey industrial/warehouse unit with road frontage with ground and first floor offices
and storage on first and second floors.
Commercial Development for sale. Kimpton Road, Sutton, Surrey, SM3
8,688 sq ft | £825,000 (Leasehold)
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c£2m - Office for sale, Ironbridge House, Windmill Place, Middlesex
Tenure: Freehold; This lot is for sale by auction as lot 106 on 6th July 2015.
Freehold Multi-Let Office/Warehouse Investment
- Prominent corner site fronting Windmill Lane and Uxbridge Road
- Comprising a total of 21,200 sq ft (GIA)
- Let on rents ranging from £3 psf to £15 psf (5)
- Potential for residential redevelopment subject to all necessary planning consents
- Permitted Development granted on adjoining building
- Total Current Gross Rents Reserved
£146,089.88 pa (5) (6) (7)
SIX WEEK COMPLETION AVAILABLE
Tenure - Freehold.
Hanwell is located in the London Borough of Ealing in West London. It lies some 10.5 miles
west of Central London and benefits from excellent transport communications being some
2.5 miles north-west of Junction 2 of the M4 Motorway which in turn links to Junction 15 of
the M25 Motorway some 8 miles west. Hanwell Railway Station lies some 1.2 miles west of
the property and Southall Railway Station lies some 1.5 miles north. Both stations provide
rapid services to London Paddington. Boston Manor Underground Station lies some 2 miles
south of the property which is serviced by the Piccadilly Line. The area also benefits from a
number of bus routes connecting Hanwell to Greater London. The property is situated on a
prominent corner position on the western side of Windmill Lane (A4127) leading to Uxbridge
Road (A4020) to the north. The surrounding area is characterised by a mixture of retail
warehousing, industrial and trade counters, and residential uses. The established Great
Western Industrial Park is located immediately to the south. ….In addition, Noon Products
(the largest occupier of Ironbridge House) occupy the adjacent site. NB. The adjoining
building, known as Mill House, has permitted development for 24 residential units.
Description
Ironbridge House is arranged on ground and two upper floors. Within the tower, the ground
floor comprises a double height warehouse unit with roller shutter access. Above the
warehouse unit are two additional floors comprising office accommodation, the second floor
comprises a mezzanine floor over part. There is a two storey extension leading off of the
tower with five ground floor units, all of which are accessed from the car park and have
mezzanine floors. The first floor provides a large laboratory, access for which is via the tower
and the opposite gable end. Externally the property benefits from car parking to the front and
side. We are advised by the Vendor the total GIA is 1,969.5 sq m (21,200 sq ft).
Planning
The property may be suitable for residential redevelopment, subject to obtaining all the
relevant consents, following the permitted development rights granted on the adjoining Mill
House. All enquiries should be referred to Ealing Council Planning Department.
www.ealing.gov.uk Tel: 0208 825 5000.
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Music startups
What are you thinking about?
Streaming services like Spotify? Soundcloud? Tidal?
Products like Bluetooth speakers?
Event / ticket companies?
Social music discovery platforms?
Apps?
When does a startup stop being a startup?
When is a (startup) NOT a Tech (startup)
What makes a music startup from a startup in any other sector?
Is there / Where is the ‘music startup hub’?
(In the way that London may be the FinTech hub)
Who invests in music startups? Who doesn’t, and why not?
Are there any music speciﬁc incubators / accelerators?
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plus.google.com/u/0/+RupertCheek/posts/GtH6iLK4oh6
The Music Entrepreneur
A lot of music startups today are tech startups, because there's a gold rush
happening with streaming sites. Unfortunately, there isn't actually much gold to be
had, and now that Apple is in the game, they may begin to exercise dominance in the
ﬁeld.
People like me tend to invest in music startups. I have also seen business owners
(not necessarily those with a direct connection to the music industry), ambitious
entrepreneurial types, and people that are passionate about the music industry
invest in music businesses. I think it's tough for the layperson to invest, simply
because of the sheer amount of money that's at play. Unless you're willing to
problem-solve, take out a second mortgage, build a cash cow (i.e. a business), or
save up like crazy, investing is a hard game to join in on.
JR Miller
I think the music industry is in the middle of a transition. It's difﬁcult to see the future
and what is going to happen for startups or any aspect of the industry. I'm not a
songwriter but I am concern that unless something doesn't change in their favor, they
will end up looking like the musicians playing as the Titanic slowly sinks into the
ocean.
Rupert Cheek: When was the last time the music industry WASN'T going through
change? Who was it who said "the best way to predict the future is to create it" ?
Rupert Cheek: +The Music Entrepreneur & +JR Miller - would you mind if I included
your thoughts in my article?
The Music Entrepreneur: +JR Miller I have to agree with Rupert here. In the last 15
to 20 years, the music industry has seen nothing but change. However, I am
cautiously optimistic about the future of musicians and income opportunities.
Technology has supported the growth of a lot of other industries, and I believe it can
help with the music industry too.
The Music Entrepreneur: +Rupert Cheek absolutely. Also, let me know if you'd like
to put a piece together for +The Music Entrepreneur website. Guest posts tend to do
pretty well there, and I have a feeling you would do a great job.
Rupert Cheek: I was planning on publishing it on cheekypromo.com , and / but have
been given the opportunity to submit pieces to the +Geeks Life community
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plus.google.com/u/0/+RupertCheek/posts/CJs486V5bcS
Mike DeAngelis:
The issue is always money, attention (I mean the ability to focus on a artist and not
follow trends) creativity of the artist and the business acumen of the artist...which
has to be established first. Start-ups are risky in any field...I don't see a trend in
America or in other parts of the world for a Music start-up, its needed. I think we
prefer to whine and complain about the music industry rather than do something
about it. That could be because most artists are not business people and have no
idea on how to start. They certainly are suspicious of lawyers, accountants and
business people. Sorry its not probably what you wanted but this is where I see the
stumbling blocks for music startups.
Rupert Cheek
Hi +Mike DeAngelis - thanks for your response. What is needed?
Mike DeAngelis
I believe we need startups, in music or in any field but as they are risky, competition
is brutal and the old dogs won't give up their slice of the pie. So is it better as a start
up to toe to toe with the old dogs or carve out a niche where you are the leader of
the pack.
www.aimstartups.com - AIM Startups is a [UK based] programme designed to help
creative entrepreneurs off to a good start with a new business. With a low interest
loan they will be able to cover their start-up costs, and attending training and
workshops will give them valuable insight into launching a business. Applicants will
receive help and support from the very first steps with perfecting their business plan
through their first year of operating their business. Our motto here is ‘AIM for
success‘ because we want to help you best as we can in creating a successful
business.
Creative businesses have faced significant difficulties in accessing finance from
banks since almost the beginning of time, and unless you can borrow from family or
friends, or attract private investors to fund you, you may not be able to get the
business off the ground. Private investment is a valid option for secondary finance
for when you have already had some success, but at the very starting stage it
usually means selling a relatively big portion of your business for a fraction of the
potential value. Borrowing from friends and family also comes with a risk; arguments
relating to money are the arguments that most commonly break relationships. Then
there’s us: affordable, unsecured startup loan designed to fund initial costs to get
your business up and running, and business specific training and mentoring
designed to maximise your chance of success.
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Where are the following startups based? Are any of them in London?
For Musicians
bronzeformat.com - BRONZE is a new way for music to exist, in which the recorded
material is transfigured, generating a unique version on each listening.
choorpyconnect.com - Networking events with Industry speakers / Music
champions / Stars
CrowdMix.me - http://cheekypromo.com/CheekyPromo/crowdmix/crowdmix.html
curmusic.com - Welcome to the next generation of social music. Record with
anyone, anywhere, on any DAW. Enter your email to keep up to date with news and
events, and get early access to CÜR. Sign up for your FREE account now.
earmashin.com - Pandora meets Instagram for emerging artists. EarMashin is a
100% free independent music streaming service exclusively featuring singles and
albums by independent artists and free/promotional music by signed artists. Our goal
is to streamline the way users discover emerging music. Our content is curated and
uninterrupted by ads for the ultimate listening experience. We are a community
driven platform (similar to instagram) that helps music enthusiasts discover new
music, share their discoveries and experience their favorite new artists live through
events.
flux.noii.se - FLUX:FX is a professional multi-effect audio processor app for the iPad
that lets you ‘play’ your effects. Innovative, intuitive and exciting, FLUX:FX lets you
manipulate any audio signal into something entirely new, and redefines the
possibilities of audio and live performance in an app with an almost unlimited range
of effect options. FLUX:FX is a truly authentic digital platform for designing your
sound. Winner of the ANR Sonic Joy award for best iOS effects and an FWA mobile
design award.
landr.com/en - Master Tracks. Instantly. Professional Audio Mastering. Sound like a
pro. Instant results at a fraction of the cost of studio mastering. Try it for free, or Sign
Up Now.
melboss.com - The new music hub. The best way to accelerate your career
musistic.com - first ever technology that allows limitless creative musical
collaboration. By developing a simple to use plug-in that works across nearly all
digital audio platforms, Musistic has revolutionized how musicians work remotely.
And has changed not only the process of asynchronous creative collaboration but
music itself.
musicgurus.com - "online music education service including world-class musicians
and has so far raised 73% of its target. The service is now live with recurring
revenue from paying customers and the company is raising a seed round to scale
the service.” www.crowdcube.com/investment/musicgurus-com-19227
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mymuco.com - "MyMuCo KIDS and MyMuCo Teacher are two apps that have been
created to bring the music lesson into a new generation of ingenuity. The MyMuCo
KIDS app is designed as a tool to assist students to practice their music at home in
an engaging way. MyMuCo Teacher is designed to create an easy-to-navigate
interface for all music teachers to conduct the music lesson and track their students'
weekly progress.” facebook - mymusicalcommunity
roli.com - Founded in 2009 by Roland Lamb, we make hardware and software
products and services designed to expand the bandwidth of interaction between
people and technology.
The Seaboard GRAND is a radically new musical instrument that reimagines
the piano keyboard as a soft, continuous surface and puts expression back at your
ﬁngertips. Inspiration at your ﬁngertips
songsilo.com - online music promotion. Hi There [Rupert], I've followed you on
Google+ for some time and wanted to reach out to you with a possible relationship. I
am one of the co-owners of songsilo. We are always looking for new talent to
showcase (at no charge) on our site. We wondered if any of your artists would want
the free exposure of their music on our site? I was thinking it may be another avenue
to expose your artists work to our thousands of users. Please let me know if this
interests you at all. Thank you for your time! Best, Gina Edwards ( Director of
Development)
usefulmusic.com - It may seem odd to call music useful. Music is meant to stir the
imagination; take you out of yourself. It's the stuff of dreams, surely? But consider
this: if you want to learn to play music you must use a musical instrument. An
instrument, therefore a useful - well, an essential tool! A nd your choice of music is
essential. If the music bores you, or is awkwardly written for the instrument,
motivation to practise vanishes. Not so here: All the music composed, arranged and
selected for usefulmusic.com, at every level, has a melody you can appreciate and
harmonies that do more than just accompany. Further, the pieces are expertly written
to suit the instrument and the player's level. On this site, the music is selected to
inspire the learner to want to play and so to practise and improve - truly useful music
viewmygig.co.uk - East Midlands, UK based ViewMyGig scouts & promotes
unsigned singers in the UK. 2015: Will be hosting concerts featuring the next
generation of artists
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Social music discovery
choorpy.com — Online music-discovery platform, creating offline opportunities for
independent musicians in sync, live gigs, international festival slots & record &
publishing deals.
fanum.fm - music discovery platform built to provide a community where every
individual's taste contributes to a better music experience.
kollekt.fm - Music discovery on steroids. Lets people connect all kinds of music
websites so they can stay up-to-date with the latest & greatest music as it's posted
on the web!
leaf.fm - The perfect music companion. Leaf.fm lets you listen to millions of songs for
free and access exclusives directly from the artists you love.
musikki.com - living music platform that aims to bring together all the World's musical
knowledge, content and services. http://app.musikki.com
Recast.fm - Radio stations have perfected the music playlist, but listening to the
radio is a frustrating music experience - one of inconvenience and interruptions.
Recast combines radio and music streaming by letting you tune in to the playlists of
all your favourite radio stations, and many more, with all the convenience of a music
streaming service.
Online communities
clowdy.com
"Hey Rupert, Stuart’s a bit busy today so I’m replying. Thanks for your reply. I
hadn’t head of Music Gateway before. We’re slightly different in that we don’t limit
ourselves to just music, it’s for everyone involved in any creative industry from film,
photography, design, music, art and everything in between. So you can truly
collaborate and promote yourself across the arts.
We also aim to be more of a network for the creative industries, rather than just a
job board/job postings. The vision of Clowdy is to connect all creatives around the
world. At the moment it is really difficult to find people to work with online because
different sectors of the creative industries use different services (SoundCloud,
Vimeo, Behance, etc) but you all have these connections through your own personal
networks.
With Clowdy we can really improve your own personal network so if you need a
cinematographer, graphic designer, producer, etc, you’ll be able to. It’s early days for
us at the moment but we are trying to grow getting as many creatives on board as
possible to make this vision a reality. We have over 87,000 creatives on board
currently (not sure how many of them will be musicians, but I should imagine most of
them are as this seems to be the audience that are engaging with us the most at the
moment). ….
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inkster.com - Toronto, Canada based Inkster International is the only platform in the
world that encompasses all types of art. It bridges the gap between social media and
e-commerce for artists everywhere
strumm.co.uk - [Pinterest for guitars] The place to share your guitar collection and
discover those of your friends and our awesome community!
Going To Gigs
jukely.com - See More Shows. Get into a different show every night for one flat fee,
starting at £25 per month.
showmango.com - Attend concerts & live DJs in London from just £9 a month with no
entry fee. No commitment, no hidden fees and your first month is free! We list all
kinds of music events from electronic, indie, rock, house, techno, reggae, drum and
bass, to pop and acoustic. Whenever you see an event you'd like to attend you can
grab your free pass and simply turn up at the door with your ID - no tickets required.
SupaPass.com - Be VIP to your favourite band. More than just the music. Be first in
line, never miss out. A better deal for fans & bands. "Best European Startup" SXSW
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