Tamer Mohamed Masha'l is applying for a Unit Sales Manager position. He has over 15 years of experience in sales and merchandising management in the retail sector, currently working as an Area Sales & Merchandising Manager for Unilever Mashreq. He is a self-motivated individual who is able to perform well under pressure and has a proven track record of delivering results on time and within budget. He is seeking an interview to explain how he can contribute to the company.

1. Tamer Mohamed Masha'l
Sales & Merchandising Area Manager
Unilever Mashreq
Dear Mr./Mrs.
I am writing to express my interest in the Unit Sales Manager position that is currently available with your company. I
appear to be a perfect match for this role .
I have an ability to grow with a job, handle responsibility and build positive relationships with work colleagues at all
levels. My present employer is very satisfied with my work rate, and I am confident that I can bring the same level of
high performance to your company.
My passion for the Retail sector is equally matched by my experience in it, and I am confident that I can help your
company meet any challenges it faces in the future. I am presently employed as an Area Sales & Merchandising Manager
with Unilever Mashreq , where I have gained a reputation not only for my impressive work rate and integrity but also for
my personal & professional skills. The attached resume will provide a more complete overview of my accomplishments.
However what it may not show is that I am a self motivated individual, who is able to perform well under pressure.
Currently I am looking to join an exciting and ambitious organisation such as yours, therefore I would like to arrange an
interview with you so I can explain in more detail the contribution I can make to your company.
Sincerely,
Tamer Masha'l

2. Tamer M. Masha'l
78, Iskandar Ibraheim St. Miami  Alexandria, Egypt  01093586666  tamer.mashal@gmail.com
Available for Relocation and Extensive Travel
SALES& MERCHANDISING MANAGER
Specializing in new business development and major market expansion
 Combine entrepreneurial drive with business-management skills to drive gains in revenue, market share
and profit performance.
 Communicate a clear, strategic sales vision, effectively training and coaching both veteran and junior sales
team members.
 Cultivate excellent relationships with new prospects and existing customers.
 Able to turn around lagging operations and prepare companies for fast growth and profitability.
Negotiating difficult decisions with colleagues, senior supervisors and other third parties.
 Delivering results on time, within budget, and to the highest specification.
 Developing accurate and achievable project plans.
 Knowing how to set goals and achieve them, and have a proven track record of being able to conceive,
develop & execute strategies
SKILLS
 New Business Development
 P&L Management
 Strategic Planning
 Buyer-Seller Relationships
 Train The Trainer
 Fair Hiring Practices
 Sales Processes
 Customer Relationship Management
 Staff Training & Development
 Contract Negotiations
 Budgeting & Forecasting
 Best Practices in market
 Gaining a Sales Commitment

3. PROFESSIONAL EXPERIENCE
Unilever Mashreq Company, Alexandria, Egypt
- Area Sales & Merch. Manager in Alex. & West Delta, 2011 to Present
Responsible for organizing and leading a team and developing and delivering the company’s Sales and Marketing
strategy within a specific region. In charge of ensuring that existing and new customer relationships are strengthened to
continue to grow, and that revenue and profit targets are achieved. Although office-based, also required to spend a
considerable amount of time visiting sales teams in the field.
Duties :-
 Generating new business by leveraging existing relationships, prospecting, conducting market analysis and
launching campaigns.
 Maximizing sales performance through delivering an exceptional customer experience, people management and
cost control.
 Developing and maintaining efficient & effective reporting systems for tracking prospects from initial enquiry
through to close.
 Recruiting, training and developing new sales teams.
 Driving and managing the entire sales process – targeting to top prospects, identifying client solutions,
negotiating and closing.
 Acting as a role model for junior staff by setting high standards through personal behavior and actions.
 Ensuring staff complies with all company policies, processes and procedures, and addressing any shortfalls.
 I established a new project by opening a market for our company in North Coast as a seasonal activity to
increase contribution by serving new areas.
GrowthT.O 2015T.O 2014T.O2013T.O2012T.O2011T.O 2010
312%1,344,408967,922835,000674,000621,172546,009

4. Previous careers with Unilever Mashreq:
- Direct Sales & Merchandising supervisor, 2007 to 2011
Following up sales executive performance and reported to sales manager as well as following up the
shelf share to the market share.
- Indirect Sales & Merchandising supervisor, 2006 to 2007
Trailing the schemes and KPIs achievement and coordinating with other sections.
- Sales Executive, 2003 to 2006
I was an ambitious hard worker who was looking forward to get a leading position by frequent
achievements.
Previous careers:
- Sales Executive in Soqya Trade in UAE, 2002 to 2003
- Sales Executive in El Hoda Trade, 2001 to 2002
EDUCATION & TRAINING
Kafr El Sheik University,
Bachelor of Social work, May 2000
COURSES & TRAINING:
 Presentation Skills
 Structure Selling
 Sales Standard Competency
 Seizing The Future
 Sales Standard
 I.C.D.L Certificate from Alexandria University may 2003.
 ( First Time Manager )
 Customer Development Professional skills
 Information Management
 Win with Customer
 Standard of leadership