This document discusses the benefits of developing a strategic marketing plan for a business. It notes that without a plan, marketing activities may lack clear vision and objectives, coordination, and measurement of results. This can lead to inefficient spending and initiatives not aligned with business goals. In contrast, a marketing plan can focus activities on objectives, save costs through economies of scale, ensure consistency in communications, and give the marketing team a better understanding of business needs. Developing a plan with a consulting firm allows a business to assess its situation, formulate a strategy, and implement the right campaigns.

1. Why a strategic marketing plan
is right for your business
2016

2. Enhancing your brand
Anoverviewof our creative services
6 July 2011
Offering a wide range of specialist marketing services in
an integrated way to meet clients’ needs and provide a one
stop shop as required. Our consulting practice can help you
to assess your current situation and formulate a successful
strategy and our creative, digital, events and exhibitions teams
can follow on and implement the right marketing campaign.
Who we are
©brandformula Consulting 2016 Page 2

3. > Our business is complex, our marketing plan
would have to be complex
We need to hire a professional marketing
director to have a marketing plan
A plan is too theoretical and doesn’t fit the
reality of our business requirements
We’ve done well without a marketing plan,
why would we need one now?
Misconceptions
©brandformula consulting 2016 Page 3

4. No clear vision and objectives behind the
marketing activity
No measurement of marketing activity
Marketing work based on habits rather than key
requirements to meet business objectives
Marketing initiatives decided individually with
no regards to the overall business objective
Lack of central coordination resulting in higher
costs and inefficiencies
Typical issues
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5. Marketing activity focused on the
business objectives
Cost savings through economies of scale
and better allocation of marketing investment
More consistency in internal and external
communications leading to increased revenues
and improved brand awareness
Better understanding of the business unit
requirements by the marketing team
Benefits to our clients
©brandformula consulting 2016 Page 5

6. ©brandformula 2016 Page 6
Enhancing your brand
Anoverviewof our creative services
What is a brand?
Not easy to say simply, but essentially, it is the promise,
the big idea and the expectations that reside in each
customer’s mind about a product, service or company.
People can come to love brands, trust them and believe in
their superiority.
How do we shape brands?
One key area is brand identity. While brands speak
to the mind and heart, brand identity is tangible and
appeals to the senses. Brand identity is the visual and
verbal expression of a brand. Identity supports, expresses,
communicates and visualises the brand.
And that is what a are –
brand identity specialists
We can do it all – top to bottom, or we can do individual
elements. Whatever we do, we aim to produce work that
enhances and supports your brand and ultimately adds
value to it.
SECTION 1
© Copyright brandformula Lamb CMC 2016. All rights reserved. All intellectual work contained within this document remains the property of brandformula Lamb CMC and no content may be reproduced without prior permission. Tel: +44 (0)20 7265 7880 brandformula.co.uk
If you would like to talk through
how we could enhance your brand,
please contact:
Antoine Guerin
Managing Director
e aguerin@brandformula.co.uk
t +44 (0)20 7265 7880
Brandformula Consulting
Fourth Floor,
5 London Wall Buildings
London EC2M 5NS
www.brandformulaconsulting.com
We have the right team.
We have the right experience.
We enhance and add value
to your brand.
We get the job done.
On time. On budget.
The bottom line
We deliver results
© Copyright brandformula Consulting 2016. All rights reserved. All intellectual work contained within this document remains the property of brandformula Consulting and no content may be reproduced without prior permission. Tel: +44 (0)20 7265 7880 brandformula.co.uk